Phoenix Beverages

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Phoenix Beverages
Formerly called
Mauritius Breweries Ltd (MBL)
Public
Traded as SEM: MBL [1]
Industry Beverage
Predecessor
  • Phoenix Camp Minerals Limited (PCM),
  • Mauritius Breweries Ltd (MBL)
Founded 9 September 1960
Headquarters Pont Fer, Vacoas-Phoenix, Mauritius
Area served
Mauritius
Key people
Bernard Theys
(CEO)
Jean-Claude Béga
(Chairman)
Products
  • Beers (Phoenix, Blue Marlin),
  • wines and spirits,
  • soft drinks (Eski, Coca-Cola, Sprite...),
  • table water (Crystal)
Production output
1.2 million hectolitres of alcoholic and non alcoholic drinks
Total assets Increase Rs 3,202 billion
Number of employees
1,168 (2015) [2]
Subsidiaries
  • Phoenix Beverages Overseas Ltd,
  • The (Mauritius) Glass Gallery Ltd,
  • Phoenix Réunion SARL
Website www.phoenixbeverages.mu

Phoenix Beverages is the largest brewery in Mauritius. Their Phoenix Beer (lager) is widely distributed on the island. The company also has connections with the Guinness Brewery and is listed on the Stock Exchange of Mauritius.[3]

Corporate history [2][edit]

  • 1931 - The company is incorporated as Phoenix Camp Minerals Limited (PCM)
  • 1953 - Signature of their bottling agreement with Coca-Cola
  • 1960 - Creation of Mauritius Breweries Ltd (MBL)
  • 1963 - Inauguration of brewery
  • 1991 - Creation of the (Mauritius) Glass Gallery Ltd to recycle glass waste
  • 1993 - MBL is listed on the Stock Exchange of Mauritius
  • 2003 - Change of name of MBL to Phoenix Beverages Ltd (PBL)
  • 2008 - Fusion of PBL and PCM
  • 2014 - PBL acquires the Eski soft-drink company and also begins wine bottling operations
  • 2015 - Signature of bottling agreement with Schweppes International for Orangina

Products[edit]

Product history[edit]

  • 1963 - Launch of Phoenix beer
  • 1964 - Launch of Stella Pils beer
  • 1965 - Launch of Sprite soft-drink
  • 1975 - Launch of Guinness stout
  • 1976 - Launch of Crystal table water
  • 1986 - Launch of Diet Coke
  • 1988 - Launch of Malta Guinness
  • 1989 - Launch of Blue Marlin beer
  • 1990 - Launch of Appletiser
  • 2005 - Launch of Phoenix Special Brew beer
  • 2008 - Launch of Phoenix Fresh beer
  • 2014 - Acquisition of Eski soft-drink brand
  • 2015 - Launch of GR8 wine

Phoenix Beer[edit]

A bottle of Phoenix

Phoenix Beer began production in 1963. It has an alcohol rating of 5%, and is described as a "golden lager" by the manufacturers. Their malted spring barley comes from Australia and Europe. The beer is sold in 650 ml (23 imp fl oz; 22 US fl oz) and 330 ml (12 imp fl oz; 11 US fl oz) bottles and 330 ml (12 imp fl oz; 11 US fl oz) cans. It is also available in draught at local resorts and restaurants.

Phoenix also produces two strong lager style beers. One called Blue Marlin; the other Phoenix Special Brew. They brew Guinness Foreign Extra Stout under licence.

Awards[edit]

Brand Year Award Rank Notes
Stella Pils 1976 Brewex – UK Gold Medal
1989 Monde Selection Gold Medal
1997 Australian International Beer Awards Silver Award
2009 Monde Selection Gold Medal Stella Pils 330ml
Phoenix Beer 1981 Monde selection Gold Medal
1983 Brewex – UK Gold Medal
1997 Australian International Beer Awards Silver Award
2001 Australian International Beer Awards Gold Award
2003 Monde Selection Gold Medal Phoenix Beer 330ml
2006 Monde Selection Silver Medal Phoenix Beer 330ml
2007 Monde Selection Grand Gold Medal Phoenix Beer 330ml
2008 Monde Selection Gold Medal Phoenix Beer 330ml
Monde Selection Silver Phoenix Beer Can
2009 Monde Selection Gold Medal Phoenix Beer 650ml
Monde Selection Silver Phoenix Beer Can
Monde Selection Gold Medal + High International Quality Trophy 2009 Phoenix Beer 330ml
2010 Monde Selection Gold Medal Phoenix Beer 650ml
Monde Selection Gold Medal Phoenix Beer Can 330ml
Monde Selection Gold Medal Phoenix Beer 330ml
Monde Selection Gold Medal Phoenix Special Brew 330ml
Monde Selection Gold Medal Phoenix Fresh 330ml
2011 Monde Selection Gold Medal + International High Quality Trophy 2011 Phoenix Beer 650ml
Monde Selection Gold Medal Phoenix Beer 330ml
2012 Monde Selection Gold Medal Phoenix Beer 650ml
Monde Selection Gold Medal + International High Quality Trophy 2012 Phoenix Beer 330ml
2013 Monde Selection Gold Medal Phoenix Beer 650ml
Monde Selection Gold Medal Phoenix Beer 330ml
2014 Monde Selection Gold Medal + International High Quality Trophy 2014 Phoenix Beer 650ml
Monde Selection Gold Medal Phoenix Beer bottle 330ml
Monde Selection Gold Medal Phoenix Beer can 330ml
Blue Marlin 1992 Monde Selection Gold Medal
1997 Australian International Beer Awards Silver Award
2001 Australian International Beer Awards Silver Award
2003 Monde Selection Bronze Medal Blue Marlin 330ml
2006 Monde Selection Silver Medal Blue Marlin 330ml
2007 Monde Selection Grand Gold Medal Blue Marlin 330ml
2009 Monde Selection Silver Medal Blue Marlin Premium Beer Can
2013 Monde Selection Gold Medal Blue Marlin Premium Beer 330ml
Guinness 2011 Monde Selection Gold Medal Guinness Foreign Extra Stout
Phoenix Cider 2011 Monde Selection Gold Medal Phoenix Cider Apple non-alcoholic Cans

See also[edit]

References[edit]

  1. ^ "Company Snapshot Information - Code". Stock Exchange of Mauritius. Retrieved 22 December 2015. 
  2. ^ a b "2015 Annual Report" (PDF). 2015 Annual Report. Phoenix Beverages Ltd. Retrieved 20 December 2015. 
  3. ^ "The Stock Exchange of Mauritius". The Stock Exchange of Mauritius. Retrieved 2012-07-11. 

External links[edit]