Phuong My

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Phuong My
FounderTran Phuong My
HeadquartersHo Chi Minh city, Vietnam
Area served
ProductsHaute couture, ready-to-wear

Phuong My is a Vietnamese fashion brand that specializes in haute couture and ready-to-wear garments. The brand belongs to PHUONG MY & Co. (Design) Ltd – a privately held company owned by designer Tran Phuong My.

Phuong My has presented at over 10 different international fashion weeks: New York Fashion Week Bridal, New York Fashion Week, Vancouver Fashion Week, Arab Fashion Week, Australia’s Perth Fashion Festival, Asia Fashion Week, Blue Print fashion show, New York Fashion Week event, Tokyo Fashion Fuse show and Black V San Francisco Fashion Show. [1][2][3]

The brand has 30 stores in 20 countries and territories, including France, Italy, Taiwan, China, the Republic of Korea, Dubai, Kuwait and the United Arab Emirates.[4]


Designer profile[edit]

Tran Phuong My was born in 1988 in Ho Chi Minh City, Vietnam. She graduated with honors from the Academy of Art University in San Francisco.[5]

Phuong My began her design career after winning top prizes at two prestigious contests, Are You Runway Ready in New York City and the Discarded to Divine Project in San Francisco in 2010. She was also a guest designer of Macy's Fashion Night Out. After living and studying in the US for 12 years, she returned to Vietnam to launch her own brand PHUONG MY in 2013. Apart from, she is also a producer/stylist for fashion magazines such as Elle, Harper's Bazaar and Vogue.


  • Opening Designer for New York Fashion Week Event sponsored by Astonish Magazine in 2011
  • Opening Designer for Black V San Francisco Fashion Show in 2011
  • Guest Designer of Tokyo Fashion Fuse Show featured by Lamborghini in 2011
  • Guest Designer of Harper’s Bazaar Vietnam 1st Year Anniversary Fashion Event in 2012
  • Guest Designer for BVLGARI Store Opening in Vietnam in 2013

In 2015, she named to Forbes 30 Under 30: Art & Design for Award Winning lifestyle brand by Forbes Vietnam magazine.[6]


Phuong My S/S 2014 collection

The signature silhouettes of Phuong My are wasp waist that accentuates women’s hour glass figure with cocoon shape in the lower parts of dresses. This concept is inspired by the beliefs and ideologies of the Orient beauty in the East world.[7] Orient beauty has long been a source of inspiration for Phuong My, drawn to the courage and strength often hidden in the delicate beauty of Asian women.[8] The fabrics for Phuong My collections are manufactured overseas but the manufacturing processes are done in Vietnam. Refusing to be limited to certain available fabric choices, Phuong My was adamant about conveying luxury by outsourcing materials from partners in Paris, Milan, Hong Kong and Tokyo.[9]

Besides, Phuong My designs are also featured in American and European magazines including The New York Times, Vogue (magazine), British Vogue, Vogue Russia, Vogue Italia, Collezioni Italia and Harper's bazaar China.[2] In 2014, named Phuong My as one of Asia's 15 potential brands.[10] The product brands have been personified by fashion models and actresses, including Coco Rocha, Julia Michaels, Betty Gabriel, Bellamy Young, Susan Kelechi Watson, Mariana Klaveno and Miss Universe Catriona Gray.[11]



In addition to the Runway and Ready-to-Wear seasonal collection, Phuong My also introduced limited collections on special occasions such as the Red Collection for the Lunar New Year or the Rain Collection for the rainy season in tropical IndoChina.[12]

  • Bridal 2019:
  • Fall/Winter 2019:
  • Spring/Summer 2019:
  • Spring/ Summer 2018:
  • Fall/ Winter 2017:
  • Spring/ Summer 2017:
  • Spring/ Summer 2016:
  • Fall/Winter 2016:
  • Spring/ Summer 2015:
  • Spring/ Summer 2014:
  • Fall/ Winter 2013:

Global expansion[edit]

Phuong My flagship store

Exposure internationally[edit]

The Vietnamese brand has been globally accepted, with attending at leading international fashion events, includes: [13] [14] [15]


The Phuong My flagship store located at 81 Le Thanh Ton, district 1, Ho Chi Minh city, Vietnam. After the launching of the first flagship store in 2013, Phuong My has been collaborated with boutique stores in Europe, Asia and the Middle East.

Stores Address Country
Frédéric Bellulo Frédéric Bellulo Couturiers & Créateurs, 15, Avenue Victor Hugo, 75116 Paris France
Ante Prima(3 Locations) Piazza Zanardelli, 11, 70022, Altamura Italy
Ante Prima Progetto Moda S.r.l, Bari, Via Abate Gimma, 40, (Angolo Via Argiro) 70121 – Bari Italy
Ante Prima Bebi Bistrot, Via Amedeo di Savoia, 19, 70022 – Altamura – BA Italy
Closet Blossom 20–22 Wenlock Road, London N1 7GU United Kingdom
Gorgeous Gowns 33 Highcroft Gardens, London NW11 0LY, UK United Kingdom
Wish Boutique 266 Clyde St, Glasgow, Lanarkshire, G1 4JH, Scotland United Kingdom
Hollywood Correos, 6 Valencia, Spain 46002 Spain
La Chapeau La Chapeau, La Concorde N.V, Carnotstraat 47, B-2060 Antwerpen, Belgium Belgium
Cummins & Stone 8–11 Conduit Lane, Waterford, Ireland, Post Code X91 V977 Ireland
Harry & George Boutique 14 Church Street, Enniskillen, Co. Fermanagh, BT74 7EJ Ireland
Snooty Fox The Snooty Fox, 56 Scotch Street County Tyrone, BT79 1BD Northern Ireland
Blue Salon P.O. Box 6255, Suhaim Bin Hamad Street, Doha – Qatar Qatar
NBK Fashion W.L.L., P.O. Box 31560, Mesaimeer Road corner Umm Nethaila Street, Abu Hamour, Doha, State of Qatar Qatar
Donna Moda Khalifa Street, Opposite Sheraton Hotel, P. O. Box 43004, Abu Dhabi, U.A.E United Arab Emirates
Lily Valley Umm Ramool, Rashidiya Dubai, U.A.E United Arab Emirates
Rula Galayini Ras Al Khor Road Dubai Design District, Design Quarter Building 7, Unit B-408, P.O. BOX 309136 United Arab Emirates
Alta Moda Faras Bin Al-Nadar Street Al Khobar, Saudi Arabia 31592 Saudi Arabia
Corset Riyadh 3rd Industrial City, New Al Kharj Road, Exit 12, Riyadh Center, Opp. Panda store, Road no: 513, P.O. Box: 355342, Riyadh – 11383, Kingdom of Saudi Arabia Saudi Arabia
Eyat Eyat Ltd, Alkendi Plaza, Diplomatic Quarter Office Number 72, P.O.Box 230609 Riyadh, Postal/Zip Code: 11321 Saudi Arabia
Ganaj Nuha Alfadhel, Olaya st, Riyadh, Saudi Arabia Saudi Arabia
Jawahir Jawahir, P.O. Box 88942, Riyadh 1167, Saudi Arabia Saudi Arabia
OUSH Rothana Distinwish Est, P.O. Box 11606 Alnajdi Street, Alnahda, Jeddaj Saudi Arabia
Philosophy Saudi Arabia, Riyadh Njoud Mall P.O.Box 63314, Riyadh 11516 Saudi Arabia
Selections Selections KSA Ground Floor, Akaria Plaza Olaya Street, Riyadh Saudi Arabia
Swan Boutique Almazraa Center, Prince Sultan Street, Olaya, P.O.Box 47442 Riyadh 11552 Saudi Arabia
Voila Saudi Arabia, Alkhobar, Albandria Center Saudi Arabia
W.D Boutique Haifa Abdulaziz Alahmad Trd. Est. Hofuf, Alahsa Saudi Arabia
Designers Lounge Shop no. 29, Mezzanine 2, Salhia Complex, Kuwait City Kuwait
Harvey Nichols Kuwait Grand Avenue, The Avenues Al-Rai, 5th Ring Road Kuwait
Sstyle Sstyle Group, Zahra Complex, Shop #29–30 Safat 13092 Kuwait
L.Square Ashto Trading, 6 A Giza St. Giza 12211 – Egypt Egypt
Flair Rehab City Villa 24/9, Hamza Ibn Abd El Motaleb Street, 11841 New Cairo, Egypt Egypt
Incanto Fashion Seef Mall & Zamil Centre, Shaikh Khalifa Bin Salman Highway, Manama Kingdom of Bahrain Bahrain
Babyfair C/O. Muse, Moda Mall, Ground Floor, Shop No: 101, P.O. Box 2349 Bahrain
Le Lobby L’Hermitage Building Ghandour el Saad Street Furn el Hayek, Ashrafieh Area Beirut City Lebanon Lebanon
Ines Boutique Level B1, Verdun 730, Beirut, Lebanon Lebanon
My House of Style Red Rose Plaza, Raji Rasaki Road, Amuwo Odofin, Lagos, Nigeria Nigeria
Fonon Alsultana Maha Rabiah AlRabiah, 3025 Rujaima St. AlMaseef, Riyadh 12465, Saudi Arabia KSA
Boutique De Mode Al-Aqmar Trading Company, Al Hamrah Building No.13, Swafieh, Amman, Jordan Jordan
WooLee Store Xintiandi Style Shopping Mall 245 Madang Road, Lu Wan Qu Shanghai, China China
Takashimaya Department Store Ladies’ Wear Department, Level 3 391 Orchard Road Singapore Singapore
Glamour Concept 156 Wu Fu 4th Road Kaohsiung, Taiwan Taiwan
MeMe Designs Tokyo, Japan Japan


  1. ^ a b "Phuong My Spring 2019 Ready-to-Wear Collection". February 22, 2019.
  2. ^ a b "What We Saw at New York Bridal Fashion Week". April 17, 2019.
  3. ^ "Bridal Fashion Week 2019: The most beautiful and bizarre looks". April 16, 2019.
  4. ^ "10 Fashion Designers You Need to Know in Vietnam". March 23, 2017.
  5. ^ "About designer". September 10, 2016.
  6. ^ "Forbes Vietnam releases maiden 30 under 30 list". February 3, 2015.
  7. ^ "Q & A with fashion brand phuong my". September 13, 2018.
  8. ^ "Young designer to vie for Asian titles". October 14, 2014.
  9. ^ "Phuong My NYFW Runway Show, A/W 2019". Fashion School Daily. 18 February 2019. Retrieved 9 May 2019.
  10. ^ "15 Brands from Asia Showing Strong Potential". May 20, 2014.
  11. ^ "Betty Gabriel In Phuong My – 2018 SAG Awards". January 22, 2018.
  12. ^ "TPFF 2015:Designer Phuong My to showcase spring-summer collection at Telstra Perth Fashion Festival". September 11, 2015.
  13. ^ "TPFF 2015: Designer Phuong My to showcase spring-summer collection at Telstra Perth Fashion Festival". September 11, 2015.
  14. ^ "TPFF International Runway: Phuong My". September 18, 2015.
  15. ^ "VFW SS19: Phuong My". September 19, 2018.
  16. ^ "Phuong My Bridal Spring 2020". April 12, 2019.
  17. ^ "Phuong My Stages First Runway Show in New York With an Artistic Flair". February 12, 2019.
  18. ^ "Phuong My Vancouver fashion week ss2019". November 12, 2018.
  19. ^ "Designer Phuong My from Vietnam". November 17, 2017.

External links[edit]