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|Founder||Tran Phuong My|
|Headquarters||Ho Chi Minh city, Vietnam|
|Products||Haute couture, ready-to-wear|
Phuong My is a Vietnamese fashion brand that specializes in haute couture and ready-to-wear garments. The brand belongs to PHUONG MY & Co. (Design) Ltd – a privately held company owned by designer Tran Phuong My.
Phuong My has presented at over 10 different international fashion weeks: New York Fashion Week Bridal, New York Fashion Week, Vancouver Fashion Week, Arab Fashion Week, Australia’s Perth Fashion Festival, Asia Fashion Week, Blue Print fashion show, New York Fashion Week event, Tokyo Fashion Fuse show and Black V San Francisco Fashion Show. 
The brand has 30 stores in 20 countries and territories, including France, Italy, Taiwan, China, the Republic of Korea, Dubai, Kuwait and the United Arab Emirates.
Phuong My began her design career after winning top prizes at two prestigious contests, Are You Runway Ready in New York City and the Discarded to Divine Project in San Francisco in 2010. She was also a guest designer of Macy's Fashion Night Out. After living and studying in the US for 12 years, she returned to Vietnam to launch her own brand PHUONG MY in 2013. Apart from, she is also a producer/stylist for fashion magazines such as Elle, Harper's Bazaar and Vogue.
- Opening Designer for New York Fashion Week Event sponsored by Astonish Magazine in 2011
- Opening Designer for Black V San Francisco Fashion Show in 2011
- Guest Designer of Tokyo Fashion Fuse Show featured by Lamborghini in 2011
- Guest Designer of Harper’s Bazaar Vietnam 1st Year Anniversary Fashion Event in 2012
- Guest Designer for BVLGARI Store Opening in Vietnam in 2013
The signature silhouettes of Phuong My are wasp waist that accentuates women’s hour glass figure with cocoon shape in the lower parts of dresses. This concept is inspired by the beliefs and ideologies of the Orient beauty in the East world. Orient beauty has long been a source of inspiration for Phuong My, drawn to the courage and strength often hidden in the delicate beauty of Asian women. The fabrics for Phuong My collections are manufactured overseas but the manufacturing processes are done in Vietnam. Refusing to be limited to certain available fabric choices, Phuong My was adamant about conveying luxury by outsourcing materials from partners in Paris, Milan, Hong Kong and Tokyo.
Besides, Phuong My designs are also featured in American and European magazines including The New York Times, Vogue (magazine), British Vogue, Vogue Russia, Vogue Italia, Collezioni Italia and Harper's bazaar China. In 2014, NowFashion.com named Phuong My as one of Asia's 15 potential brands. The product brands have been personified by fashion models and actresses, including Coco Rocha, Julia Michaels, Betty Gabriel, Bellamy Young, Susan Kelechi Watson, Mariana Klaveno and Miss Universe Catriona Gray.
- 2019 New York Bridal Fashion Week
- 2019 New York Fashion Week
- 2018 Opening Vancouver Fashion Week
- 2017 showcase in Dubai Fashion Week
- 2016 Closing brand of Vietnam International Fashion Week
- 2015 Opening Vietnam International Fashion Week
- 2015 showcase in Perth Fashion Festival, sponsored by Singapore Airline
- 2015 Named 30 under 30 in Forbes Vietnam Magazine
- 2014 showcase in Mercedes Benz Asia Fashion Week in Malaysia
- 2014 Open BluePrint Fashion Show, sponsored bay Singapore Tourism Board
- 2013 voted Designer of The Year by Fashion Magazine Vietnam
- 2013 Guest Designer for BVLGARI Store Opening in Vietnam
- 2012 Guest Designer of Harper’s Bazaar Vietnam 1-year Anniversary show
- 2011 Opening for New York Fashion Week event, sponsored by Astonish Magazine
- 2011 Tokyo Fashion Fuse Show sponsored by Lamborghini
- 2011 Guest Designer of Elle VIETNAM 1-year Anniversary show
- 2010 Guest Designer of Macy’s Fashion Night Out San Francisco
In addition to the Runway and Ready-to-Wear seasonal collection, Phuong My also introduced limited collections on special occasions such as the Red Collection for the Lunar New Year or the Rain Collection for the rainy season in tropical IndoChina.
- Bridal 2019:
- Fall/Winter 2019:
- Spring/Summer 2019:
- Spring/ Summer 2018:
- Fall/ Winter 2017:
- Spring/ Summer 2017:
- Spring/ Summer 2016:
- Fall/Winter 2016:
- Spring/ Summer 2015:
- Spring/ Summer 2014:
- Fall/ Winter 2013:
- New York Fashion Week Bridal at Academy Mansion, New York in 2019 
- New York Fashion Week at Spring Studios, New York in 2019  
- Vancouver Fashion Week , opening designer at Vancouver Art Gallery’s North Plaza in 2018 
- Arab Fashion Week at City Walk in Dubai, 2017 
- Vietnam International Fashion Week , closing designer in Ha Noi in 2016
- Vietnam International Fashion Week , opening designer in Ho Chi Minh city in 2015
- Perth Fashion Festival sponsored by Singapore Airline in Australia, 2015
- Blueprint Fashion Show in Singapore in 2014
- Asia Fashion Week in Malaysia in 2014
The Phuong My flagship store located at 81 Le Thanh Ton, district 1, Ho Chi Minh city, Vietnam. After the launching of the first flagship store in 2013, Phuong My has been collaborated with boutique stores in Europe, Asia and the Middle East.
|Frédéric Bellulo||Frédéric Bellulo Couturiers & Créateurs, 15, Avenue Victor Hugo, 75116 Paris||France|
|Ante Prima(3 Locations)||Piazza Zanardelli, 11, 70022, Altamura||Italy|
|Ante Prima||Progetto Moda S.r.l, Bari, Via Abate Gimma, 40, (Angolo Via Argiro) 70121 – Bari||Italy|
|Ante Prima||Bebi Bistrot, Via Amedeo di Savoia, 19, 70022 – Altamura – BA||Italy|
|Closet Blossom||20–22 Wenlock Road, London N1 7GU||United Kingdom|
|Gorgeous Gowns||33 Highcroft Gardens, London NW11 0LY, UK||United Kingdom|
|Wish Boutique||266 Clyde St, Glasgow, Lanarkshire, G1 4JH, Scotland||United Kingdom|
|Hollywood||Correos, 6 Valencia, Spain 46002||Spain|
|La Chapeau||La Chapeau, La Concorde N.V, Carnotstraat 47, B-2060 Antwerpen, Belgium||Belgium|
|Cummins & Stone||8–11 Conduit Lane, Waterford, Ireland, Post Code X91 V977||Ireland|
|Harry & George Boutique||14 Church Street, Enniskillen, Co. Fermanagh, BT74 7EJ||Ireland|
|Snooty Fox||The Snooty Fox, 56 Scotch Street County Tyrone, BT79 1BD||Northern Ireland|
|Blue Salon||P.O. Box 6255, Suhaim Bin Hamad Street, Doha – Qatar||Qatar|
|NBK Fashion||W.L.L., P.O. Box 31560, Mesaimeer Road corner Umm Nethaila Street, Abu Hamour, Doha, State of Qatar||Qatar|
|Donna Moda||Khalifa Street, Opposite Sheraton Hotel, P. O. Box 43004, Abu Dhabi, U.A.E||United Arab Emirates|
|Lily Valley||Umm Ramool, Rashidiya Dubai, U.A.E||United Arab Emirates|
|Rula Galayini||Ras Al Khor Road Dubai Design District, Design Quarter Building 7, Unit B-408, P.O. BOX 309136||United Arab Emirates|
|Alta Moda||Faras Bin Al-Nadar Street Al Khobar, Saudi Arabia 31592||Saudi Arabia|
|Corset||Riyadh 3rd Industrial City, New Al Kharj Road, Exit 12, Riyadh Center, Opp. Panda store, Road no: 513, P.O. Box: 355342, Riyadh – 11383, Kingdom of Saudi Arabia||Saudi Arabia|
|Eyat||Eyat Ltd, Alkendi Plaza, Diplomatic Quarter Office Number 72, P.O.Box 230609 Riyadh, Postal/Zip Code: 11321||Saudi Arabia|
|Ganaj||Nuha Alfadhel, Olaya st, Riyadh, Saudi Arabia||Saudi Arabia|
|Jawahir||Jawahir, P.O. Box 88942, Riyadh 1167, Saudi Arabia||Saudi Arabia|
|OUSH||Rothana Distinwish Est, P.O. Box 11606 Alnajdi Street, Alnahda, Jeddaj||Saudi Arabia|
|Philosophy||Saudi Arabia, Riyadh Njoud Mall P.O.Box 63314, Riyadh 11516||Saudi Arabia|
|Selections||Selections KSA Ground Floor, Akaria Plaza Olaya Street, Riyadh||Saudi Arabia|
|Swan Boutique||Almazraa Center, Prince Sultan Street, Olaya, P.O.Box 47442 Riyadh 11552||Saudi Arabia|
|Voila||Saudi Arabia, Alkhobar, Albandria Center||Saudi Arabia|
|W.D Boutique||Haifa Abdulaziz Alahmad Trd. Est. Hofuf, Alahsa||Saudi Arabia|
|Designers Lounge||Shop no. 29, Mezzanine 2, Salhia Complex, Kuwait City||Kuwait|
|Harvey Nichols Kuwait||Grand Avenue, The Avenues Al-Rai, 5th Ring Road||Kuwait|
|Sstyle||Sstyle Group, Zahra Complex, Shop #29–30 Safat 13092||Kuwait|
|L.Square||Ashto Trading, 6 A Giza St. Giza 12211 – Egypt||Egypt|
|Flair||Rehab City Villa 24/9, Hamza Ibn Abd El Motaleb Street, 11841 New Cairo, Egypt||Egypt|
|Incanto Fashion||Seef Mall & Zamil Centre, Shaikh Khalifa Bin Salman Highway, Manama Kingdom of Bahrain||Bahrain|
|Babyfair||C/O. Muse, Moda Mall, Ground Floor, Shop No: 101, P.O. Box 2349||Bahrain|
|Le Lobby||L’Hermitage Building Ghandour el Saad Street Furn el Hayek, Ashrafieh Area Beirut City Lebanon||Lebanon|
|Ines Boutique||Level B1, Verdun 730, Beirut, Lebanon||Lebanon|
|My House of Style||Red Rose Plaza, Raji Rasaki Road, Amuwo Odofin, Lagos, Nigeria||Nigeria|
|Fonon Alsultana||Maha Rabiah AlRabiah, 3025 Rujaima St. AlMaseef, Riyadh 12465, Saudi Arabia||KSA|
|Boutique De Mode||Al-Aqmar Trading Company, Al Hamrah Building No.13, Swafieh, Amman, Jordan||Jordan|
|WooLee Store||Xintiandi Style Shopping Mall 245 Madang Road, Lu Wan Qu Shanghai, China||China|
|Takashimaya Department Store||Ladies’ Wear Department, Level 3 391 Orchard Road Singapore||Singapore|
|Glamour Concept||156 Wu Fu 4th Road Kaohsiung, Taiwan||Taiwan|
|MeMe Designs||Tokyo, Japan||Japan|
- "Phuong My Spring 2019 Ready-to-Wear Collection". vogue.com. February 22, 2019.
- "What We Saw at New York Bridal Fashion Week". nytimes.com. April 17, 2019.
- "Bridal Fashion Week 2019: The most beautiful and bizarre looks". usatoday.com. April 16, 2019.
- "10 Fashion Designers You Need to Know in Vietnam". theculturetrip.com. March 23, 2017.
- "About designer". phuongmy.com. September 10, 2016.
- "Forbes Vietnam releases maiden 30 under 30 list". tuoitrenews.vn. February 3, 2015.
- "Q & A with fashion brand phuong my". micromacromag.com. September 13, 2018.
- "Young designer to vie for Asian titles". english.thesaigontimes.vn. October 14, 2014.
- "Phuong My NYFW Runway Show, A/W 2019". Fashion School Daily. 18 February 2019. Retrieved 9 May 2019.
- "15 Brands from Asia Showing Strong Potential". nowfashion.com. May 20, 2014.
- "Betty Gabriel In Phuong My – 2018 SAG Awards". redcarpet-fashionawards.com. January 22, 2018.
- "TPFF 2015:Designer Phuong My to showcase spring-summer collection at Telstra Perth Fashion Festival". perthnow.com. September 11, 2015.
- "TPFF 2015: Designer Phuong My to showcase spring-summer collection at Telstra Perth Fashion Festival". perthnow.com.au. September 11, 2015.
- "TPFF International Runway: Phuong My". perthconcerthall.com.au. September 18, 2015.
- "VFW SS19: Phuong My". apparelmagazine.co.nz. September 19, 2018.
- "Phuong My Bridal Spring 2020". brides.com. April 12, 2019.
- "Phuong My Stages First Runway Show in New York With an Artistic Flair". wwd.com. February 12, 2019.
- "Phuong My Vancouver fashion week ss2019". fashionmaniac.com. November 12, 2018.
- "Designer Phuong My from Vietnam". arabfashionweek.org. November 17, 2017.