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Pibb Xtra

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Pibb Xtra
TypeSoft drink
ManufacturerThe Coca-Cola Company
Country of origin United States
IntroducedJune 28, 1972 (as Peppo)
June 26, 1974 (as Mr. Pibb)
June 27, 2001 (as Pibb Xtra)
DiscontinuedJune 25, 1974 (as Peppo)
June 26, 2001 (as Mr. Pibb)
Flavor"Spicy cherry"[1]
VariantsPibb Xtra
Pibb Zero
Pibb Xtra/Zero Cherry
Pibb Xtra/Zero Cherry-Vanilla
Related productsDr Pepper
Dr. Wells
Dr Thunder

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink created and marketed by The Coca-Cola Company. It is a kind of pepper soda[2] with several variants.

As of 2020, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.


Mr. Pibb advertisement

First introduced as "Peppo" to compete against Dr Pepper,[3] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[4] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas[5] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[6] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[7]

In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.[8] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".[1][9][10]


Standard flavors[edit]

Pibb Xtra, introduced in 2001, replaced Mr. PiBB. It is not merely a re-branding, but a reformulation.

Pibb Zero replaced Diet Mr. PiBB.

Coca-Cola Freestyle flavors[edit]

Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.[11] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.


Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.

Pibb Xtra
Nutritional value per 12 fl oz (355 ml)
Energy140 kcal (590 kJ)
Dietary fiber0
Vitamin A equiv.
0 μg
Vitamin C
0 mg
0 mg
0 mg
0 mg
40 mg
Other constituentsQuantity
Percentages estimated using US recommendations for adults,[12] except for potassium, which is estimated based on expert recommendation from the National Academies.[13]


  1. ^ a b "Pibb Xtra". Pibb Xtra. Retrieved April 8, 2019.
  2. ^ Helena Nichols. "14 Facts About Dr. Pepper That Are Pretty Fascinating". The Daily Meal.
  3. ^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
  4. ^ Soda Pop of the Week: Peppo, archived from the original on March 3, 2014, retrieved April 18, 2011
  5. ^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb, Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27, 2001): 109
  6. ^ Dr Pepper Museum – History of Dr Pepper
  7. ^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
  8. ^ "Dr Pepper Versus Pibb Xtra". HowStuffCompares. Retrieved November 18, 2019.
  9. ^ Ruggiero, Lorretta (January 17, 2019). "Is Dr Pepper the Soft Drink of Texas?". Houston Press. Retrieved April 8, 2019.
  10. ^ "Restaurant review: Welcome to Suntree, Charlie Graingers". Florida Today. Retrieved April 8, 2019.
  11. ^ "Pibb Xtra – Freestyle Nutrition Facts | Product Facts". www.coca-colaproductfacts.com. Retrieved April 8, 2019.
  12. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". Retrieved March 28, 2024.
  13. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154.

External links[edit]