Pibb Xtra

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Pibb Xtra / Mr.Pibb
Type Soft drink
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 1972 (as Peppo)
1973 (as Dr. Pibb and Mr. Pibb later that year)
2001 (as Pibb Xtra)
Color Caramel
Flavor Pepper-style carbonated soft drink
Variants Pibb Xtra
Pibb Zero
Pibb Xtra/Zero Cherry
Pibb Xtra/Zero Cherry-Vanilla
Related products Dr Pepper
Dr. Wells
Dr. Thunder

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink marketed by The Coca-Cola Company. As of 2012, it is sold in most of the United States, except areas where Dr Pepper is distributed by the local Coca-Cola bottler.


First introduced as "Peppo" and eventually "Dr. Pibb", to compete against Dr Pepper,[1] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[2] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,[3] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[4]

In 1980, Mr. Pibb was reformulated, marketed with the words "New Taste" printed prominently on the products.[5]

In 2001, a new formula called Pibb Xtra added cinnamon flavor,[6] replacing the original formula in many parts of the United States. Today Pibb Xtra is labeled as "artificially flavored spicy cherry soda".

Coca-Cola Freestyle Flavors[edit]

In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is now available in some Freestyle machines.


A 12 ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 40 mg of sodium, 40 mg of caffeine, and 39 grams of carbohydrates.[7]


  1. ^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1) 
  2. ^ Soda Pop of the Week: Peppo 
  3. ^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109 
  4. ^ Dr Pepper Museum – History of Dr Pepper 
  5. ^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014. 
  6. ^ Coca-Cola Brand Fact Sheet – Pibb Xtra 
  7. ^ "Pibb Ingredients and Nutrition". coca-colaproductfacts.com. Archived from the original on August 15, 2015. Retrieved February 18, 2016.