Pibb Xtra

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Pibb Xtra
TypeSoft drink
ManufacturerThe Coca-Cola Company
Country of originUnited States
Introduced1972 (as Peppo)
1973 (as Mr. Pibb)
2001 (as Pibb Xtra)
Discontinued1973 (as Peppo)
2001 (as Mr. Pibb)
FlavorPepper-style carbonated soft drink
VariantsPibb Xtra
Pibb Zero
Pibb Xtra/Zero Cherry
Pibb Xtra/Zero Cherry-Vanilla
Related productsDr Pepper
Dr. Wells
Dr. Thunder

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink marketed by The Coca-Cola Company. As of 2012, it is sold only in the United States, except in areas where Dr Pepper is distributed by the local Coca-Cola bottler. It is available in Canada through Coca-Cola Freestyle machines.


First introduced as "Peppo" to compete against Dr Pepper,[1] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[2] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,[3] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[4]

In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[5]

In 2001, a new formula called Pibb Xtra added cinnamon flavor,[6] replacing the original formula in many parts of the United States. Today Pibb Xtra is labeled as "artificially flavored spicy cherry soda".

Coca-Cola Freestyle Flavors[edit]

In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper Strawberry.


A 12-ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 40 mg of sodium, 40 mg of caffeine, and 39 grams of carbohydrates.[7]


  1. ^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
  2. ^ Soda Pop of the Week: Peppo
  3. ^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109
  4. ^ Dr Pepper Museum – History of Dr Pepper
  5. ^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
  6. ^ Coca-Cola Brand Fact Sheet – Pibb Xtra, archived from the original on January 2, 2013
  7. ^ "Pibb Ingredients and Nutrition". coca-colaproductfacts.com. Archived from the original on August 15, 2015. Retrieved February 18, 2016.