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PicMonkey LLC
Type of business Private
Type of site
Image editing service
Available in English
Founded Seattle, Washington, USA
Headquarters United States
Key people Frits Habermann, CEO,[1]Jonathan Sposato, Brian Terry, Justin Huff, Charlie Whiton, Lisa Conquergood
Industry Internet, computer software
Website www.picmonkey.com
Advertising yes
Registration yes
Launched 2012-03-01
Current status active

PicMonkey is an image editing and design platform that can be accessed from web browsers and mobile devices. Its stated mission is to empower everyday creatives to communicate visually[2].

PicMonkey uses a freemium business model, offering design templates, text tools, and business graphics as well as classic photo editing features such as effects, touch up, and adjustments. Premium and Supremium[3] are paid memberships that offer advanced features and integrated storage.

PicMonkey is best known for its easy-to-use design and photo editing tools that are free or low-priced, as well as its friendly and humorous sensibility[4]. The company has steadily introduced new products and features since its launch, including mobile apps for iOS and Android devices in August 2016 and a Spanish version of the mobile app in May 2017.



Picnik, a photo-editing site founded in 2005, was the predecessor to PicMonkey. After seven successful years in business and reaching 60 million active monthly users, it was bought by Google in 2010. Two years later, Google decided to shut the business down because it didn’t fit in with its priorities at the time.


In April 2012, two former Picnik engineers, Brian Terry and Justin Huff; former Picnik CEO Jonathan Sposato; and Charlie Whiton and Lisa Conquergood from Picnik’s days at Google, founded PicMonkey with the intention of creating a similar but more advanced version of Picnik[5].


In July 2015, after having reached profitability[6] and amassing more than 25 million monthly users and hundreds of thousands of paying customers from 190 countries, PicMonkey received a $41 million investment from Spectrum Equity, a Bay Area-based private equity firm[7]. The deal was struck to provide PicMonkey with the resources to accelerate product development, sales, and marketing efforts.

In September 2015, Frits Habermann, who previously served as CTO and head of product for Lynda.com and was a co-founder of Adobe’s InDesign, joined the company as chief technology officer[8]. And in April 2016, Brent Chudoba took on the role of chief operating officer. Chudoba had previously spent seven years at SurveyMonkey, which he helped grow from a 15-person company to a global technology giant with 700 employees. Both Lynda.com and SurveyMonkey are part of the Spectrum portfolio. In May 2017, Jonathan Sposato passed the CEO mantle to Habermann, but remained a member of the PicMonkey board of directors.


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