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Roundy's Supermarkets
Traded as NYSERNDY
Industry Retail (Grocery)
Founded 1872
Headquarters Milwaukee, Wisconsin
Number of locations
Key people
Robert A. Mariano, Chairman & CEO
Michael P. Turzenski, EVP & CFO
Products Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks
Revenue USD 3.8 billion (2011)
Owner Willis Stein & Partners
Number of employees
The Roundy's Commissary, a food production facility in Kenosha, Wisconsin.

Roundy's Supermarkets (Roundy's) is a Milwaukee, Wisconsin-based supermarket chain with 166 stores and 99 pharmacies in Wisconsin and Illinois.[1] Based on fiscal year 2012 sales, Roundy's was the 37th largest grocery store chain[2] and the 89th largest retailer in the United States.[3]

Roundy's operates under the names 'Pick 'n Save' throughout Wisconsin (1975), 'Copps Food Center' in northern Wisconsin and the Madison area (2001), 'Metro Market' in the Milwaukee and Madison area, and 'Mariano's Fresh Market' in the Chicago metropolitan area (2010).

Roundy's operates two main distribution centers located in Mazomanie and Oconomowoc, Wisconsin. Roundy's operates Copps Food Center from its Stevens Point headquarters.

The company began trading on the New York Stock Exchange on February 8, 2012.[1]


The company was founded in 1872 in Milwaukee as Smith, Roundy & Co. by William E. Smith, Judson Roundy and Sidney Hauxhurst. Over the years it has also operated as the Roundy, Peckham & Co. and Roundy, Peckham & Dexter Co.[citation needed]

Roundy's was a major warehouse distributor to non-company supermarkets, including IGA, but it moved out of the wholesale market to focus on retail.[citation needed]

The Pick 'n Save chain, which was the backbone and propellant for growth and sale of the company in 2002, was the prodigy of two Kroger educated marketers[citation needed]. Vincent R. Little and Michael D. McGee, the fathers of Pick 'n Save, came up through the ranks at the Kroger Company.

Roundy's saw rapid growth during the John Dickson years. Dickson became sick and handed the reins to Gerald F. Lestina. On Lestina's watch the company built only one corporate store, at the fairgrounds in Oshkosh, Wisconsin over a period of 7 years. That store was then sold years later to a director, George Prescott, for approximately $1.1 million, although the board of directors had been told the price was $5 million.[citation needed]

In 2002, Roundy's was taken private through a purchase by the Chicago private-equity firm Willis Stein & Partners. A strong effort was made in 2007 to sell Roundy's, but because of the softness in the credit markets there were no takers. Rumors have swirled regarding a possible sale of Roundy's to Cincinnati-based Kroger in conjunction with some or all of Safeway-owned and Chicago-based Dominick's stores.[4]

The current CEO is "Chairman Bob" Robert Mariano, who was the CEO of Dominick's prior to Dominick's sale to Safeway in 1998. Most of Mariano's senior staff at Roundy's held the same positions with Mariano at Dominick's.[5] On December 2, 2013, Roundy's and Mariano announced it will purchase 11 Dominick's stores to rebrand them as Mariano's when Safeway finishes closing the chain at the start of 2014.[6]

In 2012 Roundy's took the company public with an IPO. The company entered the stock exchange at $8.50 per share.

On November 11, 2015, Roundy's announced a definitive merger with The Kroger Company, valued at $800 million, including debt. Upon completion of the merger, Roundy's will operate as a subsidiary of Kroger.[7]

Retail banners[edit]

Roundy's operates stores using four distinct banners: Pick 'n Save, Copps, Metro Market, and Mariano's Fresh Market. Pick 'n Save and Copps are practically identical in merchandising style and strategy with Copps confined to northeastern and north-central Wisconsin markets, while Metro Market and Mariano's offer more urban-upscale product offerings with modern fixtures and amenities.


Competitors to Roundy's include Walmart, Meijer, Costco Wholesale, Piggly Wiggly, Woodman's, and Sendik's Food Market in the Milwaukee area; Walmart and Festival Foods in the Green Bay/Fox Cities market (though Festival is also making slow in-roads into the outskirts of the Milwaukee market, along with Woodman's), and in Chicago, Brookhaven, Tony's, Berkots, Heinen's, Walmart, Jewel, Standard Market, Fresh Thymes, and Kroger's Food 4 Less.


External links[edit]