The Pictorial Review was a magazine based in New York and first published in September 1899. The magazine was originally designed to showcase dress patterns of German immigrant, William Paul Ahnelt's American Fashion Company. On the title page of Pictorial Review, on each sheet of its letterhead, is a rococo device: a scroll with the numeral "13" and a pencil, surrounded by a wreath. That trademark was adopted by an Ahnelt shortly after he founded Pictorial Review. It symbolized the $13 capital with which he started his dress pattern business upon coming to the U. S. By the late 1920s it was one of the largest of the "women's magazines". In June, 1931 it emjoyed a circulation of 2,540,000. In 1936, the publisher sold the magazine to its Vice President, Adman George S. Fowler. In 1937 it merged with The Delineator, another women's magazine. However, two years later it ceased publication.