Pierce Manufacturing

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Pierce Manufacturing, Inc.
IndustryTrucks & Other Vehicles
HeadquartersAppleton, Wisconsin, U.S.A.
Key people
Jim Johnson, President
Mike Pack, CFO
ProductsFire and Rescue Vehicles
RevenueIncrease US$1 billion (2016)
Number of employees
Office at headquarters

Pierce Manufacturing is a U.S. company based in Appleton, Wisconsin that manufactures customized fire and rescue apparatus and a wholly owned subsidiary of Oshkosh Corporation. Pierce was acquired by Oshkosh in 1996 and is currently the largest fire apparatus company in the world. The company was founded in 1913 by Humphrey Pierce and his son Dudley as the Pierce Auto Body Works Inc., and concentrated on building custom truck bodies for the Ford Model T. The first production facility was designed in 1917 and enlarged in 1918 by architect Wallace W. DeLong.[2] From the 1960s to the early 1980s, Pierce was primarily known for building custom bodies on commercial and other manufacturer's custom chassis, and was considered an original equipment manufacturer (OEM).

Although the Arrow name was used for its first custom chassis which debuted in 1979, the company has no affiliation with George N. Pierce's famous Pierce-Arrow Motor Car Company of Buffalo, New York, which operated from 1901 to 1938. However, the Pierce-Arrow Motor Car Company coincidentally supplied 8- and 12-cylinder engines to Seagrave for use in their fire apparatus. These engines continued to be made even after Pierce-Arrow ceased operation in 1938. Seagrave continued to deliver fire apparatus with the "Pierce-Arrow" V-12 until 1970.

Throughout the years, Pierce has had partnerships with various other manufacturers, notably when it came to aerial devices (it now engineers and builds all its own aerial devices in-house). Such aerial manufacturers included Snorkel, Pitman, Aerial Innovations (AI), Ladder Towers Incorporated (LTI), Smeal, Bronto Skylift and Nova Quintech (whose assets Pierce/Oshkosh acquired in 1997). In addition to its main facilities in Wisconsin, it also has facilities in Bradenton, Florida. The Florida facility is a manufacturing site for the custom Saber chassis and Responder line of apparatus. Currently (December 4, 2017) Pierce is the largest manufacturer of firefighting apparatus in the United States.[citation needed] End-users are represented across a larger majority of the planet, including China. The single largest municipal fleet of Pierce Manufacturing apparatus is located within the 407 square miles of Fairfax County, Virginia. (Fairfax County Fire and Rescue Department)

In September 2021 Pierce acquires an ownership interest in fire engines manufacturer Boise Mobile Equipment (BME) of Boise, Idaho.[3]


Custom chassis[edit]


Pierce fire truck in action. Huachuca City, Arizona, 2010.
  • Arrow (1980–2002)
  • Contender (1999–2010)
  • Dash (1984–1999)
  • Dash D-8000 (1988–1992)
  • Dash 2000 (1999–2007)
  • Dash CF (2011–2020)
  • Enforcer (2000–2007)(Reintroduced in 2014)
  • Javelin (1990–1993)
  • Lance (1985–1993)
  • Lance II (1993–1999)
  • Lance 2000 (1999–2007)

Commercial chassis[edit]


  • Rearmount and midmount steel aerial ladders
  • Rearmount aluminum aerial ladders
  • Rearmount and midmount steel aerial platforms
  • Rearmount aluminum aerial platforms
  • Tractor drawn steel aerial ladders
  • Telescoping and/or articulating water tower booms
  • Standard and rescue midmount pumpers
  • Standard and rescue rearmount pumpers
  • Pumper-tankers/tankers/tenders and elliptical tankers/tenders
  • Mini pumpers
  • Wildland/brush pumpers (Types 1 through 6)
  • Walk-in and non-walk-in heavy rescues
  • Walk-in and non-walk-in medium rescues
  • Walk-in and non-walk-in light rescues
  • Homeland security vehicles
  • Command, communication, and rehab vehicles
  • Foam proportioning systems
  • Fire Patrol Trucks



  1. ^ "Pierce Manufacturing to hold hiring event as business continues to boom". WeAreGreenBay.com. 2021-10-06. Retrieved 2022-03-29.
  2. ^ "Appleton". The American Contractor. August 18, 1917.
  3. ^ "Pierce Completes Ownership Interest in BME". Firehouse. 2021-09-21. Retrieved 2021-01-01.