Pimsleur Language Programs

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Pimsleur Language Programs
Industry Publishing
Founded 1963
Founder Dr. Paul Pimsleur, Charles A.S. Heinle, Beverly Heinle
Headquarters Concord, Massachusetts, USA
Area served
Worldwide
Key people
Beverly Heinle (Executive Editor)
Products Pimsleur Language Programs
Owner Simon & Schuster Audio / CBS Corporation
Website pimsleur.com

Pimsleur Language Programs is an American language learning company that develops and publishes courses based on the Pimsleur method.

History[edit]

Dr. Paul Pimsleur, a professor and expert in applied linguistics and a founding member of the American Council on the Teaching of Foreign Languages (ACTFL),[1] wrote the original 5 courses: Speak & Read Essential Greek (1963), Speak & Read Essential French (1964), Speak & Read Essential Spanish (1966), German Compact (1967), and Twi developed for the Peace Corps (1971). The programs were originally called "A Tapeway Program".

Starting in 1969-70, having tried unsuccessfully to market the programs, Paul gave them to Charles A.S. and Beverly Heinle at The Center for Curriculum Development in Philadelphia. The courses were repackaged and marketed as "CCD/Tapeway Programs". In 1974, Charles Heinle bought the rights to Pimsleur and set up Heinle & Heinle Enterprises. In the 1980s, Heinle opened the Cassette Learning Centers, a stand in the Harvard Coop, in Cambridge, MA. Prospective users were invited to sit down and experience "The Pimsleur Tape". "The Pimsleur Tapes" were published by Heinle & Heinle Enterprises based in Concord, MA.

In 1983 Charles Heinle introduced SyberVision Systems founder Steven DeVore to the Pimsleur Russian program. DeVore, who had used a similar method to learn Finnish, exclusively licensed the Pimsleur programs. DeVore sold the programs in SyberVision's catalogs that were placed in the backseat pockets of major international air carriers and also mailed to 3 million SyberVision customers every month. SyberVision also produced and successfully sold Pimsleur programs via an infomercial that featured Beverly Pimsleur. SyberVision marketed the Pimsleur programs until 1997 before the license was sold to Simon & Schuster.

In 1995, Simon & Schuster took on distribution to bookstores. Before Heinle & Heinle Enterprises sold Pimsleur to Simon & Schuster in 1997, they added 27 new languages to the Pimsleur catalog. Since the acquisition, Simon & Schuster Audio has added another 27 languages. Pimsleur’s catalog currently stands at 59 languages and over 200 courses. The courses are still produced in Concord, MA and are available as digital audio downloads, CDs, and select languages are now available in interactive software format.

In 2005, Digital editions of some languages were made available through various resellers.

In 2008, Pimsleur's first children's line, Speak Spanish with Dora & Diego, was released in coordination with Nickelodeon's Nick Jr.

In 2008, Playaway is licensed to distribute the entire Pimsleur line to the military on pre-loaded players.

In 2010, Pimsleur donated its Haitian Creole course for free to relief and charity workers after the devastating earthquake in Haiti.

In 2010, Pimsleur partnered with the USO, The Boston Foundation and Playaway to produce Pashto and Dari courses for U.S. troops serving in and being deployed to Afghanistan. This course is available for free to all military personnel. Operation Speak Easy[2] was funded by a Boston-area philanthropist and Pimsleur-enthusiast.[3]

In 2010, Pimsleur Digital line was relaunched in DRM-free format and at a new low price.

In 2011, Pimsleur donated 8 hours of its Japanese course to support aid agencies and volunteers in the wake of the Tsunami disaster.[4]

In 2012, Pimsleur released a new interactive software version of their Spanish, German, French, and Italian courses called Pimsleur Unlimited.[5]

In 2013, Pimsleur celebrated its 50th anniversary with the launch of a new blog Pimsleur Speaks: On Language, Learning, and Culture.[6]

In 2013, Pimsleur donated 15 lessons of its Tagalog course to support aid agencies and volunteers in the wake of Typhoon Haiyan.[7]

In 2015, Pimsleur released 3 additional Unlimited languages (Mandarin, Portuguese, and Russian) in its interactive software format.

In 2016, Pimsleur made its Unlimited product line available as digital downloads worldwide.

Corporate structure[edit]

Pimsleur Language Programs is owned by Simon & Schuster Audio, a division of Simon & Schuster, which is part of CBS Corporation.

Offices[edit]

Available languages[edit]

Pimsleur Language Programs' courses are available in the following languages:[8]

  • Albanian
  • Arabic (Eastern)
  • Arabic (Egyptian)
  • Arabic (Modern Standard)
  • Armenian (Eastern)
  • Armenian (Western)
  • Chinese (Cantonese)
  • Chinese (Mandarin)
  • Croatian
  • Czech
  • Danish
  • Dari Persian
  • Dutch
  • English for Spanish Speakers
  • English for Mandarin Chinese Speakers
  • English for Russian Speakers
  • English for Portuguese Speakers
  • English for Italian Speakers
  • English for Arabic Speakers
  • English for French Speakers
  • English for Vietnamese Speakers
  • English for Farsi Persian Speakers
  • English for Korean Speakers
  • English for Cantonese Chinese Speakers
  • English for Haitian Speakers
  • English for German Speakers
  • English for Hindi Speakers
  • Farsi Persian
  • Finnish
  • French
  • German
  • Greek
  • Haitian Creole
  • Hebrew
  • Hindi
  • Hungarian
  • Icelandic
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Korean
  • Lithuanian
  • Norwegian
  • Ojibwe
  • Pashto
  • Polish
  • Portuguese (Brazilian)
  • Portuguese (European)
  • Punjabi
  • Romanian
  • Russian
  • Spanish (Latin American)
  • Spanish (Castilian)
  • Swahili
  • Swedish
  • Swiss German
  • Tagalog
  • Thai
  • Turkish
  • Twi
  • Ukrainian
  • Urdu
  • Vietnamese

See also[edit]

References[edit]

External links[edit]