Pingo Doce

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Pingo Doce - Distribuição Alimentar, S.A.
Private, SA
Industry Retail
Founded (1980)
Headquarters Lisbon, Portugal
Area served
Portugal, Madeira.
Products Supermarkets
Parent Jerónimo Martins (51%)
Ahold Delhaize (49%)
Website www.pingodoce.pt (In Portuguese)

Pingo Doce is one of the largest supermarket operators in Portugal with almost 400 stores (Continente, of Sonae Group, is the largest food retailer operating over 550 stores, and Minipreço, of Dia Group, is the chain with more stores c. 620). It belongs to the Portuguese group Jerónimo Martins and the Dutch group Ahold. In the 1990s, Jerónimo Martins acquired Brazilian supermarket chain Sé Supermercados, which became the Brazilian equivalent to Pingo Doce. In the early 2000s, Companhia Brasileira de Distribuição / Grupo Pão de Açúcar, bought out Sé, rebranding its stores as Pão de Açúcar and CompreBem.

Pingo Doce's logo from 1998-2008

Since 2008, the chain uses its current logo, repositioned itself in the market, merged the Feira Nova supermarkets and hypermarkets into the Pingo Doce brand and has done aggressive marketing and advertising campaigns in order to maintain its leader position.[1]

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