Pink (Victoria's Secret)
|Founded||October 16, 2002|
On October 16, 2002, Victoria's Secret announced the launch of Pink, a new product line targeted to young adults and older teenagers. The strategy driving Victoria's Secret's launch of Pink is to introduce these older girls and younger women to Victoria's Secret stores. Pink sells underwear, swimsuits, sleepwear, loungewear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.
Pink's competition in the lingerie market for the youth demographic includes Abercrombie & Fitch and Aerie by American Eagle. Pink's pajamas and sweat pants were popular within the teenage and preteen set from 2006. On November 1, 2009, Pink established its first stand-alone store in Canada, prior to the main Victoria's Secret brand opening its first store on August 12, 2010. In 2010, sales at Pink reached $1 billion.
Pink has a college line that focuses brand recognition through public university athletics. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook and MySpace. In 2011, the line announced a partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names. The partnership is part of a marketing strategy for the NFL to market to teenage girls and college-aged women. It remains available for some teams as of 2017.
In March 2013, the company mounted a marketing campaign for sexy underwear titled "Bright Young Things" directed at teen and pre-teen girls that drew considerable negative attention. The underwear contained wording including "call me", "feeling lucky", and "wild". The company was accused of "sexualising" teenage girls. When the ad campaign was launched, Victoria's Secret chief financial officer Stuart Burgdoerfer said that the line of underwear allowed "15 or 16 years old... to be older, and they want to be cool like the girl in college". After the criticism increased, Victoria's Secret removed the items from the company's website and said that the ad campaign was meant for college-age women.
Kylie Bisutti, a former Victoria's Secret model, headlined the two "Pink to Purpose" campus events in 2013 and 2014. This campaign, unrelated to the retailer, describes itself as an encouragement for women "to leave the PINK lifestyle to find PURPOSE!" Bisutti perceives her past as "being at the pinnacle of the PINK lifestyle of fake, broken relationships".
|United States||Rachel Hilbert||2015–2017|
|United States||Zuri Tibby||2016–present|
|United States||Grace Elizabeth||2017–present|
PINK has partnered with both the MLB and the NFL for lines launched by Prinsloo as well as then Angels Chanel Iman, Erin Heatherton and Candice Swanepoel. Since then, various spokesmodels, including Hosk and Jessica Hart have attended sports events to promote those joint ventures.
Each year since 2010, the brand has hosted spring break parties to promote its collegiate collection, usually hosted by two female models (having included Behati Prinsloo, Chanel Iman, Elsa Hosk, Rachel Hilbert, Sara Sampaio, Gigi Hadid and Devon Windsor) and a male guest such as Alexander Ludwig, Nick Jonas, Cody Simpson, or Diego Boneta They have also held campus bashes. Zuri Tibby became the brand's first spokesmodel of color in 2016.
Victoria's Secret Fashion Show
There has been segment in the annual Victoria's Secret Fashion Show since 2006. In 2007, the brand held an event featuring spokesmodel Miranda Kerr, alongside Jessica Stam and Rosie Huntington-Whiteley. A spot in the 2007 fashion show was given to Katie Wile after she won a contest called "Pink Road Trip to the Runway." Segments that aired in the 2000s only featured recorded music. Katy Perry was the first live performer for the Pink runway at Victoria's Secret Fashion Show 2010, performing a medley from her Teenage Dream album that she recently released at the time, in addition to performing "Firework" from the album in a segment for the main Victoria's Secret brand. Since then, the Pink runways consists exclusively of live performances where the artist may or may not also sing for the main VS brand.
PINK also sponsors fashion show viewing parties when the show airs.
Pink runway history
- Nicki Minaj did not return to the Victoria's Secret Fashion Show since her 2011 performance. As such, her vocals are played as a recording in the 2012 and 2014 performances. Jessie J has never performed at Victoria's Secret; only her recording of "Bang Bang" is played in 2014.
- Taylor Hill and Megan Puleri both came out at the end of the segment to join Selena Gomez on stage as she finished her performance.
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- Kuczynski, Alex (March 16, 2006). "Leaving Las Vegas With a Little Secret". The New York Times. Retrieved December 5, 2012.
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- "Victorias Secret Pink - NFLShop.com". www.nflshop.com.
- "PINK | Womens | Cowboys Catalog". Dallas Cowboys Pro Shop. Retrieved February 4, 2017.
- "Too Sexy Too Soon?". Yahoo! News. ABC News. 20 March 2013. Retrieved 24 November 2016.
- Jane, Emily (27 March 2013). "Racy Victoria's Secret spring break campaign angers parents". Retrieved 28 March 2013.
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- Dominy, Troy (28 August 2013). "Fashion Event Design". www.behance.net. Behance. Retrieved 16 November 2016.
- Hope Church (21 October 2014). "Hope Church on Twitter". Twitter. Retrieved 16 November 2016.
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- "Miranda Kerr Launches Victoria's Secret New Pink Bdy Organic and Natural Body Care Collection". Zimbio.com. March 10, 2009.
- Barnett, Leisa (May 27, 2008). "Victoria's Pick". Vogue. UK. Retrieved November 3, 2012.
- Kaunitz, Kate (March 15, 2010). "Behati Prinsloo Opens PINK". Fashionista. Retrieved October 18, 2012.
- Lewis, Casey (November 3, 2012). "Supermodel Elsa Hosk on Her Favorite Sports, Style Essentials, and Advice For Breaking Into The Business". teenvogue.com.
- "Rachel Hilbert Is the New Face of Victoria's Secret Pink—See the Pics!". E! Online. June 10, 2015.
- "Strange Bedfellows: Victoria's Secret Pink Makes Football Jerseys". Racked.com. April 23, 2010.
- "Candice Swanpoel & Behati Prinsloo attend the Victoria's Secret Pink MLB collection launch in Chicago". EyePrime. June 14, 2010.
- Taylor Hill/FilmMagic. "Mark Sanchez and Erin Heatherton - Did You See That? - Photos - SI.com". Sportsillustrated.cnn.com. Retrieved 2013-10-20.
- "Victoria's Secret PINK Model Jessica Hart Attends The Jets Game To Celebrate The NFL Victoria's Secret PINK Collection - City Sports Report". City Sports Report.
- jaredhatch1719748. "Elsa Hosk and Matt Forté Showing off Pink NFL". Racked Chicago.
- "Photos - Victoria's Secret PINK Nation Launches MLB - entertainment.ie". entertainment.ie.
- Heather Muir. "Victoria's Secret PINK Takes Over Spring Break in Key West!". Seventeen.
- "Behati Prinsloo and Chanel Iman Celebrate Spring Break with Victoria's Secret PINK". teenvogue.com.
- "Victoria's Secret PINK Model Sara Sampaio & DJ Irie Host A Spring Break Beach Party In Destin Florida". Guest of a Guest.
- SFL (14 March 2013). "Victoria's Secret Pink Spring Break Dance Party - southflorida.com". southflorida.com.
- "Photos - Joe Jonas attends Victorias Secret Spring Break - entertainment.ie". entertainment.ie.
- "Gigi Hadid At Pink Spring Break". Refinery29.
- "Iggy Azalea to Perform at 2014 Victoria's Secret PINK Nation - Us Weekly". usmagazine.com. 23 October 2014.
- Maura Brannigan. "Taylor Hill Interview: The Rising Supermodel On Life After The Victoria's Secret Fashion Show". LuckyShops.
- "Emily Didonato at Victoria’s Secret PINK Limited Release Varsity Crew Launch, Buffalo". SAWFIRST - Hot Celebrity Pictures.
- POPSUGAR Celebrity. "Ashlee Simpson Gets Pink for Victoria's Secret". Popsugar.com. Retrieved 2013-10-20.
- "Model Katie Wile". filmmagic.com. FilmMagic. Retrieved 30 June 2015.
- "PINK @ WVU to host Victoria’s Secret Fashion Show viewing party". The Daily Athenaeum.