Jump to content


From Wikipedia, the free encyclopedia

Company typeChildren's entertainment brand
FoundedJune 2010; 14 years ago (2010-06)
HeadquartersSeocho-dong, Seoul, South Korea
Key people
Kim Min-seok (CEO)
Lee Ryan Seung-kyu (CFO)
OwnerThe Pinkfong Company

Pinkfong (Korean: 핑크퐁) is a South Korean children's educational brand of The Pinkfong Company (previously known as Smart Study and Smart Books Media), a South Korean educational entertainment company. Pinkfong content consists mainly of children's songs, the most famous of which is a version of "Baby Shark". The dance video associated with that song eventually became a viral YouTube video with over 13 billion views as of November 2023. Their channel consists of songs, stories, and dances that are represented by a pink alien fox named Pinkfong.

The company has more than 4,000 kids' songs, stories, video games and merchandise.[1][2][3] Their website asserts that their application downloads are around 400 million.[4]



Pinkfong began as The Pinkfong Company at their Seoul headquarters, in June 2010. It also has offices in Los Angeles, U.S. and Shanghai, China. Its focus is children aged 1–5. By 2015, the company had released 520 mobile games, with core games like "Pinkfong Nursery Rhymes", and a program with central items including "Pinkfong English".[5]

Pinkfong Baby Shark[edit]

Pinkfong Baby Shark - Kids Songs & Stories (previously titled as Pinkfong! Kids' Songs & Stories) is a YouTube channel for kids filled with preschool songs, nursery rhymes and stories. The songs and stories generally are of one to two minutes. They can also be in compilation videos. In addition to animation, some of them might include Clay Animation and child actors.[6] The short length was made to accommodate cell phone views on both YouTube and The Pinkfong Company's education mobile apps.[2]

Pinkfong Wonderstar[edit]

Pinkfong Wonderstar is a TV show series with two main animal characters named Pinkfong and Hogi. The two animal characters are an alien fox and a hedgehog who live in a town named Wonderville. These two characters interact with various people in Wonderville. Its first episode, named Welcome to Wonderville (previously titled as Pinkfong and Hogi), has been released on June 27, 2019, for KBS2. It also released on December 3, 2020, for YouTube Originals.[7][better source needed]


Charted compilation albums[edit]

Title Album details Peak chart positions
Pinkfong Presents: The Best of Baby Shark
  • Released: November 30, 2018[10]
  • Label: Smart Study
  • Format: LP, digital download, streaming
100 29

Charted songs[edit]

Title Year Peak chart positions Certifications Album
"Baby Shark" 2015 32 39 22 12 6 38 Pinkfong Presents: The Best of Baby Shark


  1. ^ Ritschel, Chelsea (September 7, 2018). "What is the 'Baby Shark Song', Where did it Come From and Why do Children Love It?". The Independent. Retrieved November 27, 2018.
  2. ^ a b Cho, Joo-hee and Lee, Hak-yung Kate (August 28, 2018). "Pinkfong is K-pop for the next generation". ABC News. Retrieved November 27, 2018.{{cite web}}: CS1 maint: multiple names: authors list (link)
  3. ^ Sen, Indrani (August 27, 2018). ""Baby Shark": A Viral Earworm for Kids That is Eating The World". Quartz. Retrieved March 7, 2019.
  4. ^ "Pinkfong Plus: A World of Play + Learning".
  5. ^ Kwon, Oh-seong (April 13, 2015). "휴가 무제한인 회사…그래도 잘 나가요". The Hankyoreh (in Korean). Retrieved November 27, 2018.
  6. ^ Ashby, Emily (April 11, 2018). "Pinkfong!". Common Sense Media. Retrieved November 27, 2018.
  7. ^ "Pinkfong Wonderstar". November 18, 2020. Retrieved March 20, 2022 – via YouTube.
  8. ^ "Billboard 200 - Week of March 23, 2019". Billboard. Retrieved May 13, 2023.
  9. ^ a b "Pinkfong | full Official Chart History". Official Charts Company. Retrieved May 13, 2023.
  10. ^ "Pinkfong Presents: The Best of Baby Shark by Pinkfong on Apple Music". Apple Music. Retrieved May 13, 2023.
  11. ^ "'Baby Shark' Debuts in Billboard Hot 100's Top 40". Billboard. Retrieved May 13, 2023.
  12. ^ "Canadian Hot 100 - Week of March 2, 2019". Billboard. Retrieved May 13, 2023.
  13. ^ "Discography Pinkfong". irishcharts.com. Retrieved May 13, 2023.
  14. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. August 31, 2018. Retrieved May 13, 2023.
  15. ^ "Billboard Global 200 – Week of September 25, 2021". Billboard. Retrieved May 13, 2023.
  16. ^ "Gold & Platinum: Pinkfong". RIAA. Retrieved May 13, 2023.
  17. ^ "Italian single certifications – Pinkfong – Baby Shark". Federazione Industria Musicale Italiana. Retrieved May 13, 2023.
  18. ^ "Wyróżnienia – Platynowe płyty CD - Archiwum - Przyznane w 2022 roku". Polish Society of the Phonographic Industry. Retrieved May 13, 2023.
  19. ^ "British single certifications – Pinkfong – Baby Shark". British Phonographic Industry. Retrieved May 13, 2023.

External links[edit]