Pinot's Palette

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Pinot's Palette
Industry Paint and Sip
Founded May 6, 2009[1]
Headquarters Houston, Texas
Number of locations
70+ (as of August 2016)[2]
Key people
Craig Ceccanti, CEO and co-founder

Pinot’s Palette is an American national paint and sip franchise headquartered in Houston, Texas.[3] Founded in 2009, Pinot’s Palette offers step-by-step group art lessons accompanied by wine or cocktails.[4]

The majority of Pinot’s Palette customers are women.[4]

As of August 2016, Pinot’s Palette has over 70 stores in 37 states, plus one location in Toronto.[2]


Pinot’s Palette was founded in 2009 by business partners Craig Ceccanti, Charles Willis, and Beth Willis. Ceccanti says he got the idea for starting the business after he attended a painting class in Louisiana with his family.[5]

The first Pinot’s Palette studio opened in Houston’s Montrose neighborhood in 2009.[6] The studio was originally named “Pinot and Picasso.” The name was changed to “Pinot’s Palette” in 2010.[7]

After opening two additional locations in the Houston area, the company began franchising. The first franchised Pinot’s Palette studio opened in Katy, Texas in 2010.[4] Since then, the company has expanded nationwide.[3]

In June 2016, Pinot’s Palette launched a rebranding effort, which introduced a new logo, and updated studio décor.[8]

Operations and Financials[edit]

Pinot’s Palette offers two- or three-hour group painting classes accompanied by wine or cocktails.[9] Depending on state liquor laws, customers can either bring their own wine or alcoholic beverages or purchase them on-site. The company also offers corporate events and private parties.[10]

A painting class at Pinot's Palette

Start-up cost for a Pinot’s Palette franchise is around $100,000.[11] The company does not require franchisees to have backgrounds in wine or art.[4]


  1. ^ "About Us". Pinot's Palette website. Retrieved 14 April 2014. 
  2. ^ a b “Born in the U$A: Pinot’s Palette leads in 'paint & sip' industry” MSNBC. 08-3-16
  3. ^ a b Teague, Lettie. "A Grape Palette in Montclair, N.J.: Pinot's Palette in Montclair Was First 'Paint-and-Sip' in Northeast". The Wall Street Journal. Retrieved 14 April 2014. 
  4. ^ a b c d Azevedo, Mary Ann. "Houston’s Pinot’s Palette rolls out national franchise expansion". Houston Business Journal. Retrieved 14 April 2014. 
  5. ^ Zucker, Shaina. "Face to Face with Pinot’s Palette CEO Craig Ceccanti". Houston Business Journal. Retrieved 14 April 2014. 
  6. ^ O'Connor, Kyrie. "Paint. Drink wine. You wish you'd had this idea.". Houston Chronicle. Retrieved 14 April 2014. 
  7. ^ "About Us". Pinot's Palette Website. Retrieved 14 April 2014. 
  8. ^ McKinney, Jeffrey “What to do when your brand needs a facelift” Franchise Times. 09-21-16
  9. ^ "Pinot's Palette Masters the Art of Custom Technology Solutions". Franchising USA (3): 10–11. January 2013. 
  10. ^ Smith, Daniel P. "LSU’s Fun-infused Culture Spurs Grads’ Entrepreneurial Concept". LSU Alumni Association. Retrieved 14 April 2014. 
  11. ^ "Pinot's Palette Masters the Art of Custom Technology Solutions". Franchising USA (3): 10–11. January 2013. 

External links[edit]