The snack was developed by commodities trader Robert Ehrlich. He would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."
Pirate Brands also has a number of other similar snack products, including baked, gluten free milled corn snacks called Smart Puffs, and crunchy corn sticks called Original Tings.
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