The snack was developed by commodities trader Robert Ehrlich. He would often watch people purchasing Cheese Puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them...most of the ingredients you couldn't even pronounce."
Pirate Brands also has a number of other similar snack products, including baked, gluten free milled corn snacks called Smart Puffs, and crunchy corn sticks called Original Tings.
- http://ir.bgfoods.com/phoenix.zhtml?c=176473&p=irol-newsArticle&ID=1835851&highlight= BG Foods Acquisition of Pirate Brands, Including Pirate's Booty
- Rutland Herald: "Does organic label mean it's better for us?" Liz Kim, 22 November 2006. URL accessed 28 December 2006.
- http://www.piratebrands.com/pirates-booty/aged-white-cheddar Pirate Brands Products Online
- Reuters. "FDA recalls Veggie Booty snacks" 29 June 2007. URL accessed 29 June 2007.