The DeBeukelaer family started making biscuits in Belgium in 1860. Peter DeBeukelaer, a descendant of the original founders in Belgium, founded the DeBeukelaer Corporation in 1984, when he established a cookie factory in Madison, Mississippi.
- 1860 - Founded first biscuit and wafer company in Belgium
- 1885 - Recognized at World Fair in Antwerp
- 1888 - Started the DeBeukelaer Baking School
- 1978 – The Pirouline Swirl becomes a licensed trademark of DBC Corporation
- 1984 – Peter moves family to America to share his heritage and begins producing Pirouline®
- 1989 – Crème de Pirouline innovation introduced
- 2007 – DBC opens state-of-the-art production facility
- 2008 – The 100-Calorie Crème de Pirouline launched
- 2009 – Launched 3.25-oz tin of Crème de Pirouline
- 2010 – Fourth-generation baker joins the company
In 1987, the biscuit was filled with a chocolate hazelnut creme filling. Over the years, many flavors of crème have been produced - French vanilla, strawberry, pumpkin spice, dulce de leche, and lemon.
The most popular Pirouline is a rolled toasted wafer lined with dark chocolate. The other variety, called "Creme de Pirouline", has the rolled wafer lined with a cream filling rather than chocolate (which comes in chocolate hazelnut, French vanilla, and double chocolate varieties).
Originally sold in a 14-oz tin, the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in cans.
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