Pirouline cookie tin
|Product type||Rolled sweet wafer biscuit/cookie|
|Country||Belgium and United States|
|Introduced||Early 1900s (Belgium) and 1984 (United States)|
In 1978, Peter DeBeukelaer, a descendant of the original founders in Belgium, founded DBC Corporation, also doing business as DeBeukelaer Corporation and as the DeBeukelaer Cookie Co. The same year, the company trademarked the Pirouline Swirl.
In 1984, DeBeukelaer established a cookie factory in Madison, Mississippi to make the Pirouline.
In 1989, the company introduced a cream filled version, which they served in tins.
In 2007, the company opened a 100,000-square-foot factory and warehouse to increase production.
In 2009, the company started packaging Crème de Pirouline in a 3.25 ounce tin can.
In 2018, the company launched its own tin can manufacturing to reduce the carbon footprint of shipping cans from suppliers, and to better match supply to demand.
The original Pirouline was a hollow rolled European style wafer with a trademark helical swirl, and it was lined with chocolate. In 1989, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline. Other flavors of crème that have been produced include vanilla, strawberry, pumpkin spice or dulce de leche.
Originally sold in a 14-oz tin, the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in tins or cartons.
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