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Pisiffik A/S
Industry Retail
Founded 2001
Headquarters Sisimiut, Greenland
Area served
Key people
Per Steen Larsen (Adm. Director)
Revenue DKK 925 million
DKK 51 million
Number of employees
Parent Dagrofa (85.79%)
Greenland Venture (14.21%)
Subsidiaries KK Engros (62%)
Website pisiffik.gl
Footnotes / references

Pisiffik A/S are a chain of Greenlandic stores. The company is the largest privately owned commercial company in Greenland.[4] Formerly a division of KNI, it is now a subsidiary jointly owned by Dagrofa, the Danish food concern,[1] and Greenland Venture, a state-owned investment firm.[2]


Pisiffik was first established in 1993 as KNI Pisiffik A/S,[5] a subsidiary of Greenland's KNI conglomerate. Based in Greenland's larger towns, it was an experiment in running the stores without a government subsidy, while KNI Pilersuisoq continued to operate the more distant and less profitable outposts. The present Pisiffik A/S was spun off as a separate company in 2001[4][6] and the competition between the two chains blossomed into a price war after KNI opened a discount Pilersuisoq in Aasiaat in 2008.[7][8]

Both companies were state-owned at the time but, on 16 June 2010, Dagrofa, a Danish firm, bought most of Greenland Venture's stake in the company and became the majority holder.[3][9]


Pisiffik supermarket in Sisimiut.

Pisiffik's roughly 30 stores are restricted to the six largest towns in Greenland, with stores in Aasiaat, Ilulissat, Maniitsoq, Nuuk, Qaqortoq, and Sisimiut.[1]


Pisiffik A/S includes the following brands: Pisiffik supermarkets, SPAR grocery stores, Pisattat consumer electronics stores, Torrak Fashion clothing retailers, and Jysk and Idemøbler furniture stores.[2]

Pisiffik also holds a 62% stake in wholesaler KK Engros.[2]


  1. ^ a b c Dagrofa. "Dagrofa Årsrapport 2011" ["Dagrofa Annual Report 2011"]. Accessed 1 May 2012.
  2. ^ a b c d Greenland Venture. "Pisiffik A/S". Accessed 1 May 2012. (Danish)
  3. ^ a b Kalaallit Nunaata Radioa. "Dagrofas aktieandel i Pisiffik stiger". 16 Jun 2010. Accessed 28 Aug 2010. (Danish)
  4. ^ a b Pisiffik A/S. "Om os". Accessed 28 Aug 2010. (Danish)
  5. ^ Randburg.com. "KNI Holding A/S". Accessed 30 Apr 2012.
  6. ^ Kamikposten. "Hvad vil Pisiffik A/S?". 15 Mar 2001. Accessed 28 Aug 2010. (Danish)
  7. ^ Sermitsiaq. "KNI-formand afviser løftebrud". 4 Sept 2008. Accessed 28 Aug 2010. (Danish)
  8. ^ Sermitsiaq. "Butikskrig i Aasiaat". 11 Dec 2008. Accessed 28 Aug 2010. (Danish)
  9. ^ Dagrofa. "Dagrofa køber Pisiffik aktier af Greenland Venture". Accessed 28 Aug 2010. (Danish)