Pixable

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Pixable
Pixable Logo T.png
Founded Cambridge, Massachusetts
(March, 2009)
Headquarters New York, NY
Founder(s) Inaki Berenguer
Andres Blank
Alberto Sheinfeld
Industry Internet
Slogan(s) Your Photo Inbox
Website www.pixable.com
Alexa rank positive decrease 14,851 (April 2014)[1]
Type of site Discovery Engine & Content Aggregator
Available in English
Launched October 16, 2009

Pixable is a mobile photo discovery application and company headquartered in New York City. The application aggregates and ranks photos across different online photo repositories allowing users to search, browse, edit, and access all the photos connected to them in one location.[2]

History[edit]

Pixable was founded in March 2009 by MIT graduates and entrepreneurs Andres Blank, Inaki Berenguer, and Alberto Sheinfeld in Cambridge, Massachusetts.[3] The company started in the dorm rooms of MIT before moving its headquarters to New York City. In November 2009, an additional office was opened in Buenos Aires, Argentina.

The company's free application offers a unique, personalized browsing experience by aggregating photos from different social networks and content sites and then smartly sorting them into feeds like “Best Photos of the Day”, "New Photos of Celebrities", or "New Profile Photos" in order of their relevance to the user. Pixable also doubles as a notification service allowing users to follow friends’ photo activity and be notified of newly tagged or uploaded photos.[4]

The company raised approximately $7 million from Highland Capital Partners and Menlo Ventures.[5]

On September 18, 2012, Pixable was acquired for $26.5 million by SingTel as a part of their Digital L!fe Group, which focuses on fostering new digital growth engines to bring the latest digital technologies to their customers and compete in new markets and adjacent industries.[6]

Photo and Video Discovery[edit]

Pixable’s primary product is a photo and video discovery and viewing application available on the web, Android, Feature Phones, iPhone, and iPad. The application aggregates the photos available to each user on their Facebook network, Instagram, Twitter, Flickr, and content sites and organizes them into feeds like “Photos you liked”, “Best of the Day”, "Photos of Celebrities", "Today in the News", or "New Shared Videos." Also available is a video category which collects YouTube, Vimeo, and native Facebook videos shared on a users network, and ranks and organizes these into feeds as well [7][8] On Twitter, the application will update and display the photo timeline of a user's Twitter stream, not just of an individual.[9]

Ranking Algorithm[edit]

Pixable's ranking technology prioritizes photos that are the most interesting to a specific user based on factors such as the number of likes and comments, amount of interaction with the friends associated with the photo, and the kind of photos the user has liked in the past.[10]

Following[edit]

Pixable’s photo discovery includes a feature through which users can subscribe to updates of selected friends’ Facebook photo activity. This feature allows them to ‘follow’ them through updates The ability to see these updates of friends' Facebook photo activity is possible through the "follow" feature or through email and push notifications.[11]

Feeds[edit]

Pixable sorts users photos into several feeds such as "Best Photos of the Day" and "Just the Ladies," each of which have photos organized in an order determined by its ranking algorithm.[12][13]

As of July 2011, Pixable introduced a feature allowing users to view a timeline of all of the photos they have liked or commented on in the application.[14]

Board of Directors[edit]

Inaki Berenguer
Andres Blank
James Joaquin, founder of oFoto, former CEO of KodakGallery and serial entrepreneur
Bob Davis, founder of Lycos and General Partner at Highland Capital Partners[15]

Board of Advisors[edit]

Paul English, co-founder and CTO of Kayak
Beth Ferreira, former VP at Etsy and COO at Fab.com
Douglas Alexander, former General Manager at Flickr
Mario Brueggemann, founder of Acierto
Freddy Kerrest, founder of Okta.com
Ed Roberts, MIT Professor
Daniel Loreto, entrepreneur and expert in Search (Google and Twitter)

External links[edit]

References[edit]

  1. ^ "Pixable.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ "Pixable Aims to Change the Way You Browse Facebook Photos". Mashable. Retrieved January 11, 2011. 
  3. ^ De Avila, Joseph (May 20, 2010). "Varick Street Incubator Hatches City Start-Ups". The Wall Street Journal. Retrieved May 20, 2010. 
  4. ^ "SingTel snaps up ‘mobile photo inbox’ app Pixable for $26.5 million". The Next Web. 
  5. ^ "SingTel Acquires Intelligent, Social Photo Aggregator Pixable For $26.5 Million". TechCrunch. 
  6. ^ "Pixable’s smart Facebook photo gallery hits 100,000 users in 10 days". The Next Web. 
  7. ^ "DEMO: Pixable Brings Its Personalized Photo Experience to the iPad". The New York Times. Retrieved 14 July 2011. 
  8. ^ "DEMO Wrap Up: 7 New Social Startups to Watch". TechCrunch. 
  9. ^ Molly McHugh, Digital Trends. "Pixable adds Twitter, videos to its photo-curator application." August 24, 2011. Retrieved August 26, 2011.
  10. ^ "Photo discovery startup Pixable raises $3.6M". Reuters. 22 April 2011. Retrieved 7/11/2011. 
  11. ^ "Pixable’s Photofeed App Is the Best Way to Discover and Browse Facebook Photos". TechCrunch. Retrieved January 11, 2011. 
  12. ^ Ha, Anthony (1 March 2011). "DEMO: Pixable Brings Its Personalized Photo Experience to the iPad". The New York Times. Retrieved 14 July 2011. 
  13. ^ Hernandez, Barbara. "App Follows Trending Photos on Facebook". Retrieved 14 July 2011. 
  14. ^ Kessler, Sara. "Pixable Adds a Timeline of Facebook Photos You Liked & Commented On". Retrieved 14 July 2011. 
  15. ^ "Pixable - About Us". Pixable. Retrieved 14 July 2011.