Pixel Chix

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Pixel Chix are interactive electronic games based on teenage girls, and an associated franchise. They are very similar to Tamagotchi in that they have an LCD screen and controlling buttons, although they are larger. They were first released in 2005 by Mattel, forming an important part of their earnings that year.[1] Based in a miniature house, in the house, there is a lounge, kitchen and dining area, with steps leading upstairs. There are three different types of houses; a pink one, a blue one, and a yellow one. There are also three different pixel girls in each house.

In the game, two or more houses can be connected, allowing the characters (the Pixel Chix) to visit one another.[2] These characters can be controlled in ways similar to other hand-held games, such as Tamagotchi. They can be told to go for a walk, watch television, eat a variety of foods, such as popcorn and hamburgers, and go to sleep. The more they are played with, the more options appear to the player; higher levels introduce different types of food, more outfits and more games to play. However; if they are ignored, they will decrease in skill level. Eventually, if ignored for too long, the game will "end" since the characters "leave" (The pixel friend saying "Hey, I thought you were my friend! Where have you been?" and making a "funny face" before she leaves). Although, they can come back by resetting the game using a mini screwdriver into a reset hole. Nevertheless, in the two-story house, no matter how long they are neglected, they still remain happy in your house with your level skills kept the same (Unless "DeBugged" by pressing the "Yes" button, the "Food" button and the "Go Out" button). The story is based and shown on the Internet of women living in an all-female college and fashionable poses, beginning with a house, then mate's connection and following with cars and babysitting. In 2009, Mattel discontinued the brand. The Pixel Chix are all voiced by Tara Strong, except "Miss Sporty" who is voiced by Katherine Von Till.


One of the many color configurations for road trippin' cars.

A number of Pixel Chix accessories have been created including the "Road Trippin' Cars" where one can go to the mall, go to the beach, or do many other things. The cars come in multiple colors.

Also available is the Pixel Chix Love 2 Shop mall, where the Pixel Chix can work, shop, play games, and take breaks. There are two different malls, a boutique/food court, and a pet shop/salon. Each mall has an LCD flip screen, allowing the Pixel Chix girl to change stores. They are able to connect to the houses, the cars, and other malls.

Another available accessory is the Pixel Chix two-story house. It is almost the exact replica of the original Pixel Chix except that it has an upstairs bedroom. There, the Pixel Chix can put on makeup at the vanity, go to the bathroom, and much more. They come in dark and light pink and are connectable to the cars, the malls, and other houses. In these houses, the Pixel Chix never leaves no matter how much you ignore it.

There is also Pixel Pets (Secret Life of Pets) where you can start becoming disco stars, the animal equivalent of Pixel Chix. Dogs and hamsters are available.

Also available is a babysitter house where the Pixel Chix looks after a baby girl. The red light flashes if something is wrong or needs attention.

There is the "Roomies" House with three floors (six rooms in all) with five different roommates - Diva Queen, DJ Hip Hop, Punk Rocker, Super Smarty and Miss Sporty - who are all sold separately, except for Miss Sporty, who comes with the Roomies house.

There is a Pixel Chix TV, which comes with a remote control to switch channels and also unlock channels.

The last Pixel Chix product to be released was the "Fab Life City" where the Pixel Chix girl can go to the bank, mall and the amusement park. There is also a piggy bank which can hold coins.

There are also metallic Road Trippin' Cars and a glitter house that were only released in Europe.

McDonald's Happy Meal toys based on the line were released in 2008 in several countries like Portugal, France, Australia and New Zealand.


Motherboard of a Road Trippin' car showing main processor and language.

The toys have an LCD screen display of various sizes, and are powered by four AAA alkaline batteries, while the cars use only 3 AAA batteries.[3]

Since they were distributed in several countries, the voices of the characters were translated depending on where they were sold, being printed on the motherboard what language is programmed onto the ROM of the machine.


There was an official website of Pixel Chix on Everythinggirl.com. There were games, such as "Monster Baby" and four mini games which could be unlocked, videos of TV commercials, T-shirt graphics, and more. Secret codes and a movie maker like Zimmer Twins. The website closed in 2014 along with the My Scene website.


  1. ^ "Mattel plays its way to strong Q3 profit". CBC News. 26 October 2006.
  2. ^ Prochnow, Dave (23 August 2006). Take This Stuff and Hack It. McGraw-Hill/TAB Electronics. pp. 136–137. ISBN 978-0-07-147737-6.
  3. ^ "Specifications at PC world".

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