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Pixmania S.A.S
Joint-stock company
Industry Electronic commerce
Founded 2000
Headquarters Paris, France
Key people

Steve Rosenblum Jean-Emile Rosenblum

Ulric Jerome
Group Managing Directors
Products Digital photography, Telecommunications, Information technology, Brown goods, White goods
Revenue €300 million (2013)
Number of employees
880 (2013)
Parent Mutares AG
Website www.pixmania.com

Pixmania (styled PIXmania) is a French-based e-commerce website, founded in 2000. It promotes a variety of products, including consumer electronics and baby products, with turnover of over €300million in 2013.[1] It operates a website and until 2013 ran brick-and-mortar retail stores in Europe. It is active in 14 European countries.

Pixmania was majority owned (77%) by the British Dixons Retail plc (formerly DSG International plc) from 2006, selling it on to German-based holding company Mutares in 2013.[2]


The Pixmania group has its roots in the Rosenblum family business; Les Laboratoires parisiens. Originally the group consisted of school photography Studio National, and a media distribution service, Press Labo Service. When the company management moved on to the next generation Pixmania became an online retailer selling camera and photography equipment. As the business expanded the company was renamed Fotovista. However, in 2009, the group reverted to its former name, Pixmania.

In September 2013, Dixons Retail, owner of PC World and Currys, paid €69 million to offload the loss-making Pixmania to the German company Mutares AG.[3] Pixmania had lost £31 million in the financial year ending 30 April 2013 and had acted as a drag on its parent's financial results despite a move by Dixons Retail to reorganise the business.[4]


  1. ^ "Pixmania". Mutares. Retrieved 15 May 2014. 
  2. ^ "Dixons vows to ‘stick to what we know’ after Pixmania sale". Independent. 27 September 2013. Retrieved 15 May 2014. 
  3. ^ "Dixons Retail to sell loss-making online store Pixmania". BBC News. 5 September 2013. Retrieved 28 December 2013. 
  4. ^ http://uk.finance.yahoo.com/news/dixons-poised-cut-losses-pixmania-204657390.html

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