Pizza-La

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A Pizza-La deliveryman in Chiyoda, Tokyo

Pizza-La (ピザーラ, Pizāra) is the highest-grossing pizza chain in Japan. The company has its headquarters in the Zenkaren Building (全菓連ビル, Zenkaren Biru) in southern Aoyama, Minato, Tokyo.[1]

The company's slogan is "All the taste and toppings you want on a pizza, straight from our oven to your door!"

The company's mascot is Pizza-La-Kun. The name of the company combines "pizza" and "Godzilla".

History[edit]

Hoshunori Asano, the chairman of Four Seas Inc. (Pizza-La's parent company), was inspired to create the chain after viewing E.T. the Extra-Terrestrial in which Domino's Pizza featured, though he had previously planned to make it an offshoot of Domino's Pizza itself as a directly managed store, rather than one managed by a franchise. However, the company had already applied for franchising rights in Japan in 1985 and had already started business. Asano decided then to establish his own chain, and in April 1987 the first Pizza-La store was opened in the Mejiro district of Toshima, Tokyo. Its expansion into the national market began in December 1989 starting with the store in the Tsuchizaki district of Akita, Akita. Commercials for Pizza-La began in 1991 using the slogan "ピザーラお届け!!" incorporating a variety of actors. By 2012 Pizza-La had opened 552 stores in Japan, and by 2015 the chain had expanded into all prefectures excluding Aomori, Fukui, Tottori, Shimane, Kagawa, Ehime, Kochi, Saga and Ōita prefectures.

[edit]

The Fuji-Q Highland theme park has a Pizza-La store next to the "Tondemina" pendulum ride, which offers a themed pizza with sausages placed to make it resemble the rotating disk. Due to the attraction's resemblance to a pizza, the Pizza-La logo is printed onto the pendulum arm that supports the disk.

In addition, on October 5, 2006, the KidZania branch in Tokyo first provided a pizza preparation activity sponsored by Pizza-La.

Sporting events[edit]

Pizza-La is a former sponsor of Bowling Revolution P★League.

Public health incident[edit]

On August 24, 2013, images in which two part-time employees of Pizza-La's Higashiyamato branch in Tokyo posed inside its sink and refrigerator were released onto the Internet.[2][3] On the same day they were found to have gone viral on Twitter and several bulletin boards. The following day a public apology was made by the company, and the Higashiyamato branch was temporarily closed while disposal of preserved foods and disinfection of the sink and refrigerator began.[4] As of August 30 the two employees were fired.[5] The company that acted as a franchisee of the Higashiyamato branch had lost consumer trust due to the incident and suspended business in October 2015. On July 27, 2016, the company began bankruptcy proceedings with the Tokyo District Court.[6]

It was also found that said employees had released images of themselves squatting on display shelves and inside refrigeration cabinets at the Seiyu supermarket in Ōme, Tokyo a day before the incident, on August 23.[7]

In popular culture[edit]

  • Pizza-La is referenced by the Lucky Star OVA with an in-game sponsorship item, the "Pizza-La shield".
  • Pizza-La is seen as an actual in-world brand in the Eureka Seven anime.
  • In Yotsuba&! chapter 71 (Yotsuba and Pizza), Yotsuba's father orders a Pizza-La pizza via online ordering.
  • Pizza-La appears in Daily Lives of High School Boys.
  • In Yakuza 0, there is a substory where Kazuma Kiryu orders a special combination pizza from Pizza-La and delivers it to a foreign woman.
  • In the My Hero Academia manga and anime, on Volume 10, the hero protagonists infiltrate the villain antagonist's secret base, by pretending to be a Pizza-La deliveryman to get their trust and open the door.

References[edit]

  1. ^ "Corporate Info." Pizza-La. Retrieved on February 29, 2010.
  2. ^ "アルバイト従業員が冷蔵庫やシンクに入った写真投稿し炎上 ピザーラが謝罪". ITMedia.co.jp. Retrieved 18 July 2017.
  3. ^ "冷蔵庫に入った写真撮影 今度はピザーラでアルバイト女性 東大和店 - MSN産経ニュース". Archive.org. 25 August 2013. Archived from the original on 25 August 2013. Retrieved 18 July 2017.
  4. ^ "Wayback Machine" (PDF). Archive.org. 8 October 2013. Archived from the original on 8 October 2013. Retrieved 18 July 2017.CS1 maint: BOT: original-url status unknown (link)
  5. ^ "バカッターで「人生詰んでしまった」若者たち 続々損害賠償請求に踏み切る企業が..." J-CASTニュース. 30 August 2013. Retrieved 18 July 2017.
  6. ^ 東京商工リサーチ. "(有)ワンダー". TSR-net.co.jp. Retrieved 18 July 2017.
  7. ^ "炎上のピザーラ店員は西友でもご乱行 店は臨時休業し清掃「速やかに警察へ連絡致しました」 | ガジェット通信". Getnews.jp. 27 August 2013. Retrieved 18 July 2017.

External links[edit]