Plain tobacco packaging
Plain tobacco packaging, also known as generic, standardised or homogeneous packaging, refers to packaging that requires the removal of all branding (colours, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack.
Australia was the first country to mandate plain tobacco packaging, as a result of laws that came into force in 2012. Plain tobacco packaging has also been introduced in France, and the United Kingdom. All cigarette packets manufactured for these countries must be plain packs from May 2016, and it will become illegal to sell non-plain packs from 1st January 2017 in France, May 2017 in the UK.
- 1 History
- 2 Evidence and criticisms
- 3 Opposition
- 4 By country
- 5 References
- 6 External links
Public health officials in Canada developed proposals for plain packaging of tobacco products in the 1990s. A parliamentary committee reviewed the evidence and concluded that plain packaging could be a “reasonable step in the overall strategy to reduce tobacco consumption”. The committee recommended that legislation be implemented pending the outcome of government-sponsored research on the likely effectiveness of plain packs. However following tobacco industry lobbying and changes in government ministers the proposal was dropped.
Australia, with the enactment of the Tobacco Plain Packaging Act in 2011, became the first country in the world to require tobacco products to be sold in plain packaging. Products manufactured since October 2012, and all on sale since 1 December 2012 must be plain packaged. In June 2014 Ireland announced it was proposing legislation that would make it the first country in the European Union and the second in the world to introduce plain packaging. Ireland's minister for health published details of the government's proposed Public Health (Standardised Packaging of Tobacco) Bill 2014 on 10 June 2014. The Public Health (Standarised Packaging of Tobacco) Act 2015 was passed in 2015.
Evidence and criticisms
Only indirect evidence of plain packaging’s effectiveness was available until its release in Australia. On 24 May 2011, Cancer Council Australia released a review of the evidence supporting the introduction of plain packaging to reduce youth uptake. The review had been conducted by Quit Victoria and Cancer Council Victoria. The review includes 24 peer-reviewed studies conducted over two decades, suggesting that packaging plays an important role in encouraging young people to try cigarettes. First impressions in Australia indicated that smokers feel that cigarettes taste worse in plain packaging – an unexpected side effect. In addition, evidence from quantitative studies, qualitative research and the internal documents of the tobacco industry consistently identify packaging as an important part of tobacco promotion.
Studies comparing existing branded cigarette packs with plain cardboard packs bearing the name and number of cigarettes in small standard font, found plain packs to be significantly less attractive. Additionally, research in which young adults were instructed to use plain cigarette packs and subsequently asked about their feelings towards them confirmed findings that plain packaging increased negative perceptions and feelings about the pack and about smoking. Plain packs also increased behaviours such as hiding or covering the pack, smoking less around others, going without cigarettes and increased thinking about quitting. Almost half of the participants reported that plain packs had either increased the above behaviours or reduced consumption. Auction experiments indicated that a likely outcome of plain packaging would be to drive down demand of tobacco products.
Advertisement companies and consultants for the tobacco industry expressed concerns that plain cigarette packaging may establish a precedent for application in other industries. In 2012, correspondence between Mars, Incorporated and the UK Department of Health conveyed concerns that plain packaging could be extended to the food and beverage industry.
The tobacco industry also expressed concern that plain packaging would increase the sales of counterfeit cigarettes. Roy Ramm, former commander of Specialist Operations at New Scotland Yard and founding member of The Common Sense Alliance, a think tank supported by British American Tobacco, stated that it would be "disastrous if the government, by introducing plain-packaging legislation, [removed] the simplest mechanism for the ordinary consumer to tell whether their cigarettes are counterfeit or not."
Arguments against plain packaging include its effect on smuggling, its effect on shops and retailers, and its possible illegality. A study published in July 2014 by the British Medical Journal has refuted those claims.
In reporting Philip Morris's legal action against the Australian project, The Times of India noted that plain packaging legislation is being closely watched by other countries and that tobacco firms are worried the Australian plain packaging legislation may set a global precedent.
In July 2012, it was reported that the American lobbying organisation, American Legislative Exchange Council (ALEC), had launched a worldwide campaign against plain packaging of cigarettes. With the backing of tobacco companies and other corporate interests, it is targeting governments that are planning to introduce bans on cigarette branding, including the UK and Australia. Tobacco companies were also reported to have provided legal advice and funding to Ukraine and Honduras governments to launch a complaint in the World Trade Organization (WTO) on the grounds that the Australian legislation is contrary to a WTO intellectual property agreement. WTO complaints must be made by Governments, not companies. British American Tobacco confirmed that they were helping Ukraine meet legal costs in their case against Australia.
By May 2013, Cuba, Ukraine, Honduras and the Dominican Republic challenged Australia's rules through the WTO by filing requests for consultations, the first step in challenging Australia’s tobacco-labelling laws at the WTO A request for consultations opens a 60-day negotiation window after which a formal complaint may be filed, which if successful, might lead to heightened tariffs on Australian exports. The packaging of Cuban cigars is considered significantly contributing to sales. On May 28, 2015, Ukraine, which exports no tobacco to Australia, decided to suspend its WTO action initiated by the previous Ukrainian government.
Under the legislation, companies have had to sell their cigarettes in a logo-free, drab dark brown packaging from 1 December 2012. Government research found that a specific olive green colour, Pantone 448 C, was the least attractive colour, particularly for young people. After concerns were expressed over the naming of the colour by the Australian Olive Association, the name was changed to drab dark brown. With the plain packaging and tax increases the Australian government aimed to bring down smoking rates from 16.6 per cent in 2007 to less than 10 per cent by 2018. Statistics published in 2014 showed that the amount of excise and customs duty on cigarettes fell by 3.4 per cent in Australia in 2013 compared to 2012 when plain packaging was introduced. Some commentators referred to data provided by the tobacco industry and claimed that the tobacco sales volume had increased by 59 million sticks (individual cigarettes or their roll-your-own equivalents) during the same period. According to Philip Morris International, 2013 saw a 0.3 per cent increase in tobacco sales compared to 2012. Other commentators however contradicted these claims based on data published by the Australian Bureau of Statistics in March 2014. A study conducted by KPMG for three major cigarette manufacturers had found that illegal trade of drastically cheaper cigarettes had significantly increased, but an article in The British Medical Journal refutes this. After one year of plain cigarette packaging rule implementation, a special supplement to the British Medical Journal described that before plain packaging implementation 20% smokers want to quit, but after implementation 27% smokers want to quit. The study found that plain packaging reduces brand appeal and brand image of tobacco products. If true, this would foretell fewer new smokers taking up the habit. An analysis of Philip Morris claims that "the data is clear that overall tobacco consumption and smoking prevalence has not gone down" concluded that this "claim is wrong".
Tobacco industry response
In August 2010, Philip Morris International, British American Tobacco and Imperial Tobacco formed the Alliance of Australian Retailers, which commenced a multimillion-dollar campaign against plain cigarette packaging. The campaign focused on grassroots advocacy (astroturfing), ostensibly on behalf of small business owners. When the funding source of the campaign was made public, large retailers such as Coles and Woolworths quickly withdrew support for the campaign. The tobacco companies subsequently hired a public relations firm to oversee the campaign.
In May 2011, British American Tobacco launched a media campaign suggesting that illicit trade and crime syndicates would benefit from plain packaging. BATA CEO David Crow threatened to lower cigarette prices in order to compete, which he claimed could result in higher smoking amongst young people. Mr Crow later commented he would tell his own children not to smoke cigarettes, because they are unhealthy.
The BATA campaign is largely based on a report from Deloitte. Several of the claims contained in the report related to border protection, and have since been publicly refuted by customs officials, and the report itself indicated that it had relied extensively on unaudited figures supplied by the tobacco industry itself.
In June 2011, Philip Morris International announced it was using the provisions in a Hong Kong/Australia treaty to demand compensation for Australia's plain packaging anti-smoking legislation. As a US-based company, Philip Morris could not sue under the US-Australia Free Trade Agreement. The company rearranged its assets to become a Hong Kong investor in order to use the investor-state dispute settlement provisions in the Australia-Hong Kong Bilateral Investment treaty (BIT). Immediately following the passage of legislation on 21 November 2011, Philip Morris announced it had served a notice of arbitration under Australia's Bilateral Investment Treaty with Hong Kong, seeking the suspension on the plain packaging laws and compensation for the loss of trademarks. Allens Arthur Robinson represented Philip Morris. In response, Health Minister Nicola Roxon stated that she believed the government was "on very strong ground" legally, and that the government was willing to defend the measures. The continuance of trade and investment proceedings on the issue has been described as an affront to the rule of law in Australia. Dr Patricia Ranald, Convener of the Australian Fair Trade and Investment Network said that big tobacco and other global corporations are lobbying hard to include the right of foreign investors to sue governments in the current negotiations for a Trans-Pacific Partnership Agreement (TPPA). Philip Morris International lost its case in December 2015.
In November 2011, British American Tobacco announced that it would challenge the laws in the High Court as soon as they gained royal assent. In August 2012, the High Court ruled in favour of the Australian government.
British American Tobacco placed freedom of information requests on a Cancer Institute NSW research survey of school students aged between 12 and 17, which asked how they react to plain packaging, where they get cigarettes from and what age they started smoking. The Cancer Council Victoria fought the FOI request, saying that the tobacco company wanted to use the survey information to change their marketing to children to increase cigarette smoking among youth.
The World Health Organization applauded Australia’s law on plain packaging noting that “the legislation sets a new global standard for the control of a product that accounts for nearly 6 million deaths each year”.
The Cancer Council of Australia hailed the passing of the legislation, stating, “Documents obtained from the tobacco industry show how much the tobacco companies rely on pack design to attract new smokers....You only have to look at how desperate the tobacco companies are to stop plain packaging, for confirmation that pack design is seen as critical to sales." The World Health Organization's director for the Western Pacific also congratulated Australia and stated that all countries and areas in the Western Pacific should follow Australia's good example.
Speaking on Radio Australia, Don Rothwell, professor of international law at the Australian National University, noted that Philip Morris was pursuing multiple legal avenues. The Notice of Arbitration under the bilateral investment treaty between Hong Kong and Australia has a 90-day cooling off period after which the case would most likely be sent to the International Centre for Settlement of Investment Disputes in Washington. He stated that Philip Morris was most likely aiming for the Australian Government to back down, or failing that, to sue for compensation. He said the questions to decide are whether the legislation means that Australia would acquire property by the imposition of these rules and if this legislation is a legitimate public-health measure.
Professor Rothwell noted "...the growing recognition of the legitimacy of public health measures of this type." Professor Rothwell estimated that the legal cases, including any case before the High Court, would take up to a year to decide. However, in the United States, Judge Richard J. Leon ruled that graphic health warning labels "clearly display the government’s opinion on smoking" which he said "cannot constitutionally be required to appear on the merchandise of private companies." He ruled that these warnings would unfairly hurt their sales, that the warnings were crafted to provoke an emotional response calculated to quit smoking or never to start smoking. This, the judge ruled, was "an objective wholly apart from disseminating purely factual and uncontroversial information.” This finding may be appealed.
The Associated Press noted that Philip Morris took "less than an hour" to launch legal action against the Australian legislation. It also stated that Australian legislation followed the lead of Uruguay which requires that 80 per cent of cigarette packages is devoted to warnings and Brazil, where cigarette packages display "graphic images" of dead fetuses, haemorrhaging brains and gangrenous feet.
Gavin Allen of the Daily Mail newspaper reported that the Philip Morris lawsuit could cost the Australian government "billions". He also noted that the Australian law is being closely watched by other governments in Europe, Canada and New Zealand. In 2005, the World Health Organization urged countries to consider plain packaging, and noted that Bhutan had banned the sale of tobacco earlier in 2011.
New Zealand Associate Health Minister Tariana Turia congratulated the Australian health minister, noted that tobacco labelling rules have long been harmonised between Australia and New Zealand, and looked forward to New Zealand following suit.
In April 2011, Minister Roxon released an exposure draft of plain packaging legislation with an expected start date of 1 July 2012. Australian newspapers reported that the legislation was likely to pass despite concerns from the Opposition. It was suggested the Opposition resistance to the legislation was due to their continuing acceptance of funding donations from tobacco companies.
Minister Roxon introduced the plain packaging bill to Parliament on 6 July 2011, and it passed through the Lower House on 24 August 2011. The legislation passed the Upper House on 10 November 2011 with the amended start date of 1 December 2012. Due to the changed start date the legislation returned to the Lower House before being given royal assent. Legislation finally passed on 21 November 2011.
In 2011, Health Canada introduced changes to the tobacco products labelling regulations that included 16 new graphic health warnings covering 75% of the principal faces of cigarette and little cigar packages. As of September 2015, Health Canada is not planning regulatory action that would require plain or standardised packaging of tobacco products. The department considers its commitment to introduce health-related labelling requirements on cigarettes and little cigars fulfilled.
In early October 2015, the Liberal Political Party leader, Justin Trudeau, announced that he would include the introduction of plain tobacco packaging as part of his platform, under the heading of Healthier Kids. He has received positive feedback from cancer advocacy groups, including the Canadian Cancer Society, and has since become the prime minister.
In 2010 the European Commission launched a public consultation on a proposal to revise Directive 2001/37/EC which covers health warnings, limits on toxic constituents, etc., for tobacco products. The consultation included a proposal to require plain packaging. The Commission is now deliberating on the response to the consultation and is expected to make recommendations in late 2012. Although Commissioner Dalli has rejected plain packaging as an option, the European Union included in its proposal for a new Tobacco Products Directive the option for the Member States to introduce plain packaging. Legal scholars consider plain packaging to be consistent with primary European law and German law.
In December 2010, a UMP member of the French parliament tabled a member's Bill aimed at creating plain packaging. However the bill did not pass despite ongoing support from health associations. As in other countries there was fierce protest from the tobacco industry and tobacco retailers associations. The health minister also seemed luke-warm in his support, preferring to see the effect of newly introduced health warnings.
Under the next legislature however, the Socialist new government health minister, Marisol Touraine, said she would fight especially at the European level for "neutral packaging". As in Australia, the tobacco industry countered that generic packaging would be easy to counterfeit, which would increase illegal cigarette sales. The EU directive eventually contained no explicit measures regarding plain packaging. In reaction, the French government announced the introduction of a bill containing provisions for generic cigarette packaging on September 25, 2014. The bill was passed on December 17, 2015. The tobacco industry promptly attacked it in court, but lost its case. All packaging manufactured for the French market after 20 May 2016 is to be plain, and as of January 1st, 2017 only plain packs will be allowed for sale in French outlets. France will then be the second state, after Australia, to have plain packaging fully into force.
As of August 2012 India is believed to be considering plain packaging. BJD MP of Orissa, Baijayant Jay Panda, has submitted in the Lok Sabha a private members bill seeking an amendment to the anti-tobacco law aimed at increasing the size of health warning on tobacco product packets. The bill seeks amendment to the original act from 2003 to stipulate for plain packaging of cigarette and tobacco products in the country and increase the size of health warning and the accompanying graphic on cigarettes packets.
In May 2013, Ireland announced plans to become the second country in the world to introduce plain-pack cigarettes. In June 2014 the Irish government said it would legislate to implement plain packaging. Details of the bill known as the Public Health (Standardised Packaging of Tobacco) Bill 2014 were published on 10 June 2014. "There is a wealth of international evidence on the effects of tobacco packaging in general and on perceptions and reactions to standardised packaging which support the introduction of this measure," Ireland's Health Minister James Reilly said when releasing details of the bill. The bill was signed by president Michael D. Higgins on 10 March 2015. From May 2016 packaging manufactured for the Irish market is to be plain and the sale of plain packs is to be compulsory from May 2017. However, development of the new legislation has suffered a delay, so that the law should eventually not be in force before 2017.
In New Zealand, the plain packaging of tobacco products has been under consideration since 2012. In April 2012 following an inquiry by the Māori Affairs Select Committee, Government (on recommendation of the then Associate Minister of Health, Dame Tariana Turia) approved plain packaging in principle, a move that tobacco companies said they would strenuously oppose. From July to October 2012 the Ministry of Health undertook a consultation which attracted over 20,000 submissions (including overseas submissions) from public health groups and also the tobacco industry. In February 2013 Government decided to proceed with legislative change in alignment with Australia. A Bill to require the plain packaging of tobacco products – the Smoke-free Environments (Tobacco Plain Packaging) Amendment Bill – was introduced on 17 December 2013. The Bill had its first reading on 11 February 2014. It was referred to the Health Committee for consideration which reported it back to Parliament with minor amendments on 11 August 2014 including a change in title from ‘Plain Packaging’ to ‘Standardised Packaging’. The Bill was stalled due to concern over legal action against the Australian government’s plain packaging regime. However in February 2016, Prime Minister Key commented that there was now firm legal ground for plain packaging and that the measure could become law by the end of 2016. On 30 June 2016, the Bill was given its second reading. Once the Bill has passed and received the Royal Assent it will come into force within 18 months. While manufacturers will be required to be compliant on the coming into force of the Act, there are transitional provisions in the Bill that allow an extra six weeks for distributors to clear old stock and a further six weeks for retailers. This would mean that plain packages may not be on the market in New Zealand until 1 year and nine months after legislation is passed.
Plain packaging will prohibit the use of branding imagery except for brand name in a standardised font. It will require standardised design of packs and individual tobacco products, larger warning messages. Most of the detailed requirements will be set out in regulations which will cover every aspect of the appearance, design features and sensory impacts of tobacco products and packaging.
On 31 May 2016 (World No Tobacco Day) the Associate Minister of Health, Peseta Sam Lotu-Iiga, released a consultation document on the detail of standardised packaging requirements.  Following consultation  the Government will prepare draft regulations to come into effect once the Bill has passed.
As of August 2012 Norway is believed to be considering plain packaging.
Anti-smoking group New Vois Association of the Philippines favored the introduction of plain cigarette packaging in the Philippines as part of their campaign on the 2016 World No Tobacco Day and urged then-presumptive president Rodrigo Duterte to implement a law to standardize cigarette packs. The Department of Health (DOH), however, is not ready to implement plain cigarette packaging, and rather focus on enforcing graphic health warnings on cigarette packs under the Graphic Health Warning Act of 2014 that took effect in March 2016.
In September 2011, Bloomberg reported that the Turkish government was working on plain packaging regulations. An Istanbul-based newspaper, Milliyet, reported that under the proposal all branding elements would disappear and cigarettes would come in "numbered black boxes" excluding any imagery other than health warnings.
In March 2011, the Coalition Government committed itself to holding a public consultation on tobacco packaging. This was due to take place in spring 2012. In November 2013, the British Government announced an independent review of cigarette packaging in England, amid calls for action to discourage young smokers. Ms. Ellison rejected Labour suggestions the rethink had been prompted by fears of defeat in the Lords, saying: "It's a year this weekend since the legislation was introduced in Australia. It's the right time to ask people to look at this."
The "Plain Packs Protect" campaign by an alliance of health organisations sets out the case for tobacco plain packaging in the UK, as does Cancer Research UK's "The Answer Is Plain" campaign, which was launched soon after the government consultation was announced. Opposing this is the smokers' rights group FOREST, funded by the tobacco industry, which has launched a counter-campaign titled "Hands Off Our Packs". In August 2014 Philip Morris International foreshadowed legal action against the UK Government if it introduced plain packaging. In a submission to the government, Philip Morris International said it would seek compensation running into "billions of pounds," if the proposed legislation went ahead.
The Children and Families Act 2014 included a provision for implementing plain cigarette packaging, which would be subject to parliamentary approval. In March 2015, the House of Commons voted 367–113 in favour of plain cigarette packaging in England. This came into force on 20 May 2016. From 20 May 2016 packaging manufactured for the UK market is to be plain and the sale of plain packs is to be compulsory from May 2017.
- "Generic Packaging Meeting 22/9/93: Reference Documents". Legacy Tobacco Documents Library. 14 November 2006. Retrieved 15 February 2012.
- "Towards Zero Consumption: Generic packaging of tobacco products" (PDF). Canadian Standing Committee on Health. June 1994. Retrieved 15 February 2012.
- "Results of plain packaging committee hearings". Legacy Tobacco Documents Library. 15 April 2003. Retrieved 15 February 2012.
- David Jolly (May 6, 2013). "Cuba Challenges Australian Tobacco Rules". The New York Times. Retrieved May 7, 2013.
All four nations argue that provisions of a 2011 Australian law, the Tobacco Plain Packaging Act, have created “technical barriers” to trade and violate intellectual property rights.
- "Cigarette plain packaging laws pass Parliament". ABC News. 21 November 2011.
- "Ireland to become first country in Europe to restrict tobacco companies on packaging". Irish Sun.com. Retrieved 10 June 2014.
- http://www.irishstatutebook.ie/eli/2015/act/4/enacted/en/print. Missing or empty
- Cancer Council Australia. "Media releases 2011". cancer.org.au.
- Cancer Council Australia Position Statement, May 2011
- "Plain packs 'put off' smokers". The Age. Melbourne.
- Wakefield, M. A.; Germain, D.; Durkin, S. J. (2008). "How does increasingly plainer cigarette packaging influence adult smokers' perceptions about brand image? An experimental study". Tobacco Control. 17 (6): 416–421. doi:10.1136/tc.2008.026732. PMC . PMID 18827035.
- Rootman I, Flay BR. A Study on Youth Smoking – Plain Packaging, Health Warnings, Event Marketing and Price Reductions (1995)
- Moodie, C.; MacKintosh, A. M.; Hastings, G.; Ford, A. (2011). "Young adult smokers' perceptions of plain packaging: A pilot naturalistic study". Tobacco Control. 20 (5): 367–373. doi:10.1136/tc.2011.042911. PMID 21752795.
- Thrasher, J. F.; Rousu, M. C.; Hammond, D.; Navarro, A.; Corrigan, J. R. (2011). "Estimating the impact of pictorial health warnings and "plain" cigarette packaging: Evidence from experimental auctions among adult smokers in the United States". Health Policy. 102 (1): 41–48. doi:10.1016/j.healthpol.2011.06.003. PMID 21763026.
- "Will Australia's Cigarette Brand Ban Spread Beyond Borders, Tobacco?". Advertising Age. 2012.
- "Plain packaging pay out to Mars would 'certainly not be trivial' says Institute of Economic Affairs". Confectionery News. 2014.
- "Mars lawyers slam tobacco plain packaging". 2014.
- London Economics, "The Role of Packaging Imagery on Consumer Preferences for Experience Goods", 2012
- "Roy Ramm". tobaccotactics.org.
- "The Common Sense Alliance". tobaccotactics.org.
- "Government Plans for Plain Packaging Will Boost Illicit Trade". Huffington Post UK. 2012.
- Scollo, Michelle; Zacher, Meghan; Durkin, Sarah; Wakefield, Melanie (18 July 2014). "Early evidence about the predicted unintended consequences of standardised packaging of tobacco products in Australia: a cross-sectional study of the place of purchase, regular brands and use of illicit tobacco". British Medical Journal. doi:10.1136/bmjopen-2014-005873. Retrieved 2 September 2014.
- Reuters (22 November 2011). "Tobacco major sues Australia over 'plain packaging' laws". Bennett, Coleman & Co. Ltd. Retrieved 23 November 2011.
- Doward, Jamie (15 July 2012). "US free market group tries to halt sales of cigarettes in plain packets in UK". The Guardian. London.
- AFTINET Media Release. "Australian High Court rules against big tobacco on plain packaging". AFTINET Australian Fair Trade & Investment Network Ltd. Retrieved 25 February 2014.
- "UPDATE 1-Ukraine drops WTO action against Australian tobacco-packaging laws". 3 June 2015.
- "Cuba files dispute against Australia on tobacco plain packaging". World Trade Organization. May 3, 2013. Retrieved May 7, 2013.
Cuba notified the WTO Secretariat, on 3 May 2013, of a request for consultations with Australia on the Australian Tobacco Plain Packaging Act of 2011 that regulates the appearance and form of retail packaging used in connection with sales of cigars, cigarettes and other tobacco products.
- Tobacco Plain Packaging Bill 2011
- "Does this colour turn you off?". The Sydney Morning Herald. Retrieved 2016-06-19.
- Thompson, Jeremy (7 April 2011). "Cigarette rethink: Logos out, death and disease in". ABC News.
- "Does this colour turn you off?" by Rachel Wells, The Age, 17 August 2012
- Rodgers, Emma (29 April 2010). "Cigarette tax to increase 25pc from midnight". ABC News.
- "Government to demand no frills cigarette packets". ABC News. 29 April 2010.
- Martin, Peter (23 June 2014). "Plain packaging pushes cigarette sales down". The Canberra Times. Fairfax Media. Archived from the original on 25 June 2014.
- Tobacco key facts and figures, Department of Health, 19 June 2014, archived from the original on 25 June 2014
- "Labor’s plain packaging fails as cigarette sales rise" by Christian Kerr, The Australian, 6 June 2014 (subscription required)
- "This week in plain packaging: Worst. Policy. Ever., mychoice.org.au, 20 June 2014
- "Australia tobacco sales increase despite plain packaging" by Reuters and Bonnie malkin, The Daily Telegraph, 24 March 2014
- "Claims plain packaging works go up in smoke" by Judith Sloan, The Australian, 16 June 2014
"Plain packaging handy links" by Sinclair Davidson, 16 June 2014
- Koukoulas, Stephen. "The Australian's claim on tobacco goes up in smoke". thekouk.com.
- "Australians stub out cigarettes in wake of plain-pack law". Financial Times.
- "Smoke and mirrors as Big Tobacco fights Australian plain packaging law". The Irish Times. 19 June 2014. Retrieved 29 February 2016.
- "Plain packet effect goes up in smoke as Australian research reveals no fall in smoking" by Kirsty Buchanan, Daily Express, 1 December 2013
- Gerard B Hastings. "Death of a salesman". Retrieved 29 February 2016.
- "Australia's plain packaging laws successful, studies show". Retrieved March 19, 2015.
- "Has plain tobacco packaging failed to stop people smoking?". Retrieved March 28, 2015.
- Macey, Jennifer (4 August 2010). "Big tobacco bankrolls anti-Labor ad campaign". ABC News.
- "Retail group quits cigarette label campaign". ABC News. 11 August 2010.
- "Leaks reveal $9m tobacco blitz". Lateline. 10 September 2010.
- Davies, Anne (11 September 2010). "Big Tobacco hired public relations firm to lobby government". The Sydney Morning Herald.
- Plain Packs Website
- "Tobacco Companies Declare War". ABC News.
- Johnson, Stephen (20 May 2011). "British American Tobacco Australia boss David Crow tells his kids not to smoke". news.com.au.
- Professor Simon Chapman
- Irvine, Jessica (20 May 2011). "It's plain to see what's behind the smokescreen". The Age. Melbourne.
- "Big Tobacco takes on the nanny state". Yahoo Australia.
- Ben Lewis (23 November 2011). "Philip Morris Begins Arbitration Proceedings With Australia Over Tobacco Packaging Law". LAW.COM.
- "Roxon Introduces Plain Packaging Bill", ABC News, 6 July 2011
- "Philip Morris Asia Challenge under Australia – Hong Kong Bilateral Investment Treaty". McCabe Centre for Law and Cancer. Retrieved 2014-12-05.
- Faunce TA. Affront to the Rule of Law-international tribunal to decide on plain packaging The Conversation 29 August 2012 https://theconversation.edu.au/an-affront-to-the-rule-of-law-international-tribunals-to-decide-on-plain-packaging-8968 (accessed 29 August 2012)
- "Australia wins international legal battle with Philip Morris over plain packaging". the Guardian. 2015-12-18.
- "Plain cigarette packaging to start in 2012". Sydney Morning Herald. 21 November 2011.
- JT International SA v Commonwealth  HCA 43, (2011) 250 CLR 1 judgement summary at High Court of Australia Website..
- "Tobacco company wants schools survey for insights into children and teens". The Sydney Morning Herald. Retrieved 29 February 2016.
- "Cancer Council to fight British American Tobacco's FOI bid for students' smoking attitudes research". ABC News. Retrieved 29 February 2016.
- "WHO applauds Australia's new tobacco packaging legislation". World Health Organization. 23 November 2011. Retrieved 15 February 2012.
- Paul Grogan (21 November 2011). "Great day in public health, as parliament signs off on tobacco packaging bills". Cancer Council, Australia. Retrieved 23 November 2011.
- World Health Organization (23 November 2011). "WHO Applauds Australia's New Tobacco Packaging Legislation". Solomon Times Online. Retrieved 24 November 2011.
- "Australia sued over cigarette plain packaging laws". ABC International Radio Australia. 22 November 2011. Retrieved 26 November 2011.
- Mandy Honeychurch (8 November 2011). "Federal Judge Deems FDA's Antismoking Warning Labels Unconstitutional". Berkeley Political Review. Retrieved 26 November 2011.
- Ryan Jaslow (8 November 2011). "FDA's graphic cigarette warning labels: Beyond free speech?". CBS Interactive Inc. Retrieved 26 November 2011.
- Associated Press (21 November 2011). "Australia passes no-logo cigarette package law; Philip Morris quickly takes legal action". The Washington Post. Retrieved 23 November 2011.
- Gavin Allen (22 November 2011). "Cigarette giant Philip Morris sues Australian government for billions over plain packaging law". The Daily Mail. London. Retrieved 23 November 2011.
- "New Zealand to follow Australia's controversial plain packaging law for cigarettes". Xinhua News Agency. 22 November 2011. Retrieved 26 November 2011.
- Roxon, Nicola (April 2011). "Exposure Draft, Plain Packaging Bill" (PDF). Australian Government.
- Hayward, Andrea (24 May 2011). "Cigarettes Likely to get plain packages". The Sydney Morning Herald.
- Packham, Ben (1 June 2011). "Abbott out of puff on plain packet laws". The Australian.
- "Plain packaging legislation passes Lower House". Australian Broadcasting Corporation. 25 Aug 2011.
- "Cigarette packaging legislation passes Senate". ABC News. 10 November 2011.
- Health Canada Controlled Substances and Tobacco Directorate (personal communication, September 9, 2015)
- "» Healthier kids". Retrieved 29 February 2016.
- "Society welcomes commitment to tobacco plain packaging". www.cancer.ca. Retrieved 29 February 2016.
- "Public consultation on the possible revision of the Tobacco Products Directive 2001/37/EC". European Commission. 24 September 2010. Retrieved 15 February 2012.
- "Plain packaging proposals for tobacco will 'damage business'". Talking retail. 26 April 2012. Retrieved 27 June 2012.
- Henning, Peter K.; Shmatenko, Leonid (November 2012). "Plain Packaging on Its Way to Europe: Competence Issues and Compatibility with European Fundamental Rights". Transnational Dispute Management. 9 (5): 1–17. Retrieved 12 November 2012.
- Shmatenko, Leonid (February 2013). "Verfassungsmäßigkeit von Einheitsverpackungen (Plain Packaging) bei Zigaretten". Juristische Ausbildung (JURA). 35 (2): 74–81. Retrieved 5 March 2013.
- "Tabac: la Ligue contre le cancer veut des paquets de cigarettes "neutres"". LCI, TF1. 1 February 2012. Retrieved 15 February 2012.
- "Plain cigarette packets considered". The Connection. 11 August 2010. Retrieved 15 February 2012.
- "Le gouvernement favorable à des "cigarettes neutres"". 31 July 2012.
- "Encadrement du vapotage, mise en place du paquet " neutre " : les annonces du plan anti-tabac". 25 September 2014.
- "La France adopte le paquet de cigarettes neutre". 17 December 2015.
- "Tobacco fight not over, Phillip Morris says", by Chris Zappone, The Age, August 15, 2012. Accessed August 15, 2012
- "Bill submitted in Lok Sabha for amending tobacco act 2003", Business Standard, September 14, 2012. Accessed October 10, 2012
- "Ireland set to become second country in the world to introduce plain pack cigarettes", by Ireland's DoHC, May 28, 2013. Accessed May 28, 2013
- "Article on the signing of the Irish bill". RTÉ. 10 March 2015. Retrieved 12 April 2015.
- "ASH Ireland criticises delay in plain tobacco packaging". The Irish Times. 31 May 2016. Retrieved 20 June 2016.
- "Gov't plans to introduce plain packaging for tobacco". Free Malaysia News. 24 February 2016. Retrieved 1 April 2016.
- "Malaysia faces fight over plain tobacco packaging". CCTV.com English. 15 March 2016.
- Otago Daily Times. html "Cigarette pack rules have makers fuming", Otago Daily Times, 20 April 2012. Retrieved on 4 May 2015.
- Ministry of Health. html "Proposal to introduce plain packaging of tobacco products in New Zealand", 'New Zealand Ministry of Health, 23 July 2012. Retrieved on 4 May 2015.
- Parliamentary Counsel Office. html "Smoke-free Environments (Tobacco Plain Packaging) Amendment Bill", House of Representatives, Retrieved on 4 May 2015.
- New Zealand Parliament. html " Smoke-free Environments (Tobacco Plain Packaging) Amendment Bill ", House of Representatives, Retrieved on 4 May 2015.
- New Zealand News. html "Minister defends plain packaging", Radio New Zealand News, 10 February 2014. Retrieved on 2 May 2015.
- Stuff.co.nz. , Stuff.co.nz, 15 February 2016. Retrieved on 2 June 2016.
- Hansard (Debates),New Zealand Parliament,30 June 2016. Retrieved 5 July 2016.
- Office of the Associate Minister of Health (Hon Tariana Turia). "Smoke-free Environments (Tobacco Plain packaging) Amendment Bill: Approval for introduction.", Paper to Cabinet Legislation Committee, 16 December 2013. Retrieved on 4 May 2015.
- Scoop Independent News. , Scoop Independent News, 31 May 2016. Retrieved on 2 June 2016.
- Ministry of Health. , Ministry of Health, Retrieved on 2 June 2016.
- Zappone, Chris (2012-08-15). "Tobacco fight not over, Phillip Morris says". The Age. Melbourne. Retrieved 2012-08-15.
- "Anti-smoking group urges Duterte to adopt plain-packed cigarettes". Sun.Star. May 30, 2016. Retrieved June 10, 2016.
- "Turkey Working on Cigarette Branding Ban Law, Milliyet Says". Bloomberg. 7 September 2011. Retrieved 15 February 2012.
- "Healthy lives, healthy people: a tobacco control plan for England". Department of Health (UK). 9 March 2011. Retrieved 15 February 2012.
- "Cigarette packaging: Ministers launch fresh review". BBC News. 28 November 2013. Retrieved 28 November 2013.
- Tobacco packaging 'targets teens' – Press Association, 26 April 2012
- "Plain cigarette packing plan sees Philips Morris threaten legal action". London Mercury. 12 August 2014. Retrieved 14 August 2014.
- "MPs pass legislation to introduce standardised cigarette packaging". The Guardian. 11 March 2015. Retrieved 29 March 2015.
Campaigns for plain packaging
- Plain Packs Protect – plain packaging campaign in the UK
- Plain Packaging, Smokefree Action Coalition, UK
- The Answer is Plain, Cancer Research UK
- Plain packaging materials advocated by non-government tobacco control organisations, hosted by Cancer Council Australia
- Plain packs Aotearoa (New Zealand) – plain packaging campaign in New Zealand