Planet Hollywood

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Planet Hollywood International, Inc.
Industry Theme restaurant

New York

October 22, 1991
Headquarters Orlando, Florida
Key people

Founders - Keith Barish and Robert Earl

Investors - Sylvester Stallone, Bruce Willis, Demi Moore and Arnold Schwarzenegger

Planet Hollywood International, Inc. is a theme restaurant inspired by the popular portrayal of Hollywood and was launched in New York on October 22, 1991, with the backing of Hollywood stars Sylvester Stallone, Bruce Willis, Demi Moore, and Arnold Schwarzenegger. Further celebrity endorsement included actress Whoopi Goldberg, actor Don Johnson and his then-wife Melanie Griffith, the late director John Hughes, comedienne Roseanne Barr, and actors Tom Arnold, Wesley Snipes, and Danny Glover.


Planet Hollywood Niagara Falls, Ontario

Planet Hollywood was the idea of Bryan Kestner, a former actor who had some small parts in movies produced by Taft-Barish. [1] After approaching his boss, Keith Barrish, Kestner suggested a theme restaurant modeled after Hard Rock, which would instead feature movie memorabilia. His idea of calling it "Cafe Hollyrock" was never used; instead, Keith Barrish and Robert Earl came up with the actual name of "Planet Hollywood." [2] The similarity of the two restaurants caused a lawsuit in which Hard Rock sued for $1.5 billion. Although not successful, the similarities can be seen. Kestner received minimal shares in the company for his idea, [3] but it was actually Keith Barish, financier, real estate developer and film producer (Sophie’s Choice, The Fugitive, Running Man, Nine ½ weeks, Monster Squad)[1] and Robert Earl, former President and CEO of Hard Rock Cafe who took this idea and developed Planet Hollywood. Kestner's involvement with development of the company was limited to attending grand opening parties, which he was eventually asked to not attend at Earl's prompting. After Planet Hollywood's filing of numerous bankruptcies, Ketsner's shares were worthless and he had to file bankruptcy as well. Still to this day, Kestner receives no money from the restaurant or corporation. Furthermore, it was Earl who recruited many former Hard Rock veterans to open new PH stores. Movie star "owners" received stock options at rock bottom price in exchange for their endorsement, thus they could be billed as legal owners.

In 1994, Planet Hollywood founded the Official All Star Cafe sports-themed restaurant chain. In April 1996, Planet Hollywood went public. The company's share price reached all-time high of $32 on the first day of trading and went down to less than $1 by 1999. The company has gone bankrupt twice.[4] Nearly 100 locations have closed worldwide, leaving about 8 currently open.[5]

In 1997, Planet Hollywood entered a joint partnership with AMC Theaters to establish and develop Planet Movies by AMC. In 1998, Planet Hollywood entered the ice-cream business when it launched Cool Planet. The business was scrapped later that year. Schwarzenegger severed his financial ties with the business in early 2000.[6] Schwarzenegger said the company had not had the success he had hoped for, claiming he wanted to focus his attention on "new U.S. and global business ventures" and his movie career.[6]

Marvel Mania opened on February 18, 1998 near Universal Studios Hollywood with Marvel being a co-owner with Universal Studios Hollywood[7] and Planet Hollywood. However, Planet Hollywood had financial problems due to expanding too quickly and had to close it.[8]

Planet Hollywood Resort and Casino in Las Vegas had its grand opening the weekend of November 16, 2007, in the remodeled Aladdin Hotel & Casino. Planet Hollywood partnered with Westgate Resorts on the new PH Towers A Westgate Resort, connected to the existing resort, which opened on January 1, 2010. The 52-story luxury vacation ownership and condominium tower included over 1,200 1-4 bedroom units and a four story penthouse of 28 luxury condominiums from 4,000 to 10,000 square feet (370 to 930 m2). The building is a key subject in the documentary film The Queen of Versailles.

The resort and casino were sold in 2010 to Caesars Entertainment, and the separate Towers project was sold to Centerbridge Partners' Resort Finance Associates in 2011.

In September 2008 Buca, Inc., the owner of the Buca di beppo national restaurant chain, was acquired by Planet Hollywood International Inc.

Restaurant locations[edit]

Former Planet Hollywood at Broadway at the Beach in Myrtle Beach
Planet Hollywood at Downtown Disney in Orlando prior to remodel

United States[edit]


Resort locations[edit]

United States[edit]


  • Goa, Utorda Beach, India (Opened October 2014)

Merchandise stores[edit]

United States[edit]


Former locations[edit]

United States[edit]


See also[edit]

Theme restaurants[edit]

Former theme restaurants[edit]


  1. ^ Friend, Tad. "Waiter, There's a Bankable Star in my Soup." Esquire. September 1991.
  2. ^ Handelman, David. "Soon to Be a Major Gimme-Cap-and-Sweatshirt-Dispensing Restaurant," Spy, September 1991
  3. ^ Masters, Kim. "Disaster Amid the Stars." Vanity Fair. March 2000.
  4. ^ Richard Silkos (2007-09-24). "Savor Those Curly Fries: Planet Hollywood Is Back (Again)". The New York Times. Retrieved 2009-08-16. 
  5. ^
  6. ^ a b "Arnold leaves planet". 2000-01-25. Retrieved 2007-04-20. 
  7. ^ Zoltak, James (March 2, 1998). "Spiderman And The Hulk Add Punch To Opening Of Marvel Mania Eatery". Amusement Business (BPI Communications Inc.). Retrieved 2011-03-18. 
  8. ^ Rhoades, Shirrel. Comic books: how the industry works. New York, NY: Peter Lang Publishing. p. 204. 
  9. ^ "Planet Hollywood in Myrtle Beach closed". WPDE. September 8, 2015. Retrieved September 8, 2015. 
  10. ^ "FBI joins Planet Hollywood inquiry". BBC News. 1998-08-26. Retrieved 2007-12-12. 
  11. ^ "Planet Hollywood Closes Nine Restaurants". 

External links[edit]