The song was first available to be heard in the PlayStation 3 video game Gran Turismo 5 (except Japanese version), released in November 2010, as it is featured in its intro video. On February 4, 2011, My Chemical Romance announced that the song would be released, on March 21, 2011, as the next single on their official website. It also can be heard while racing. It is also used in the video game F1 2011. It was also used in an advert for Super Bowl XLV. The single was delayed later until March 25 for Ireland and March 28 for the UK/USA. The download single featured two remix tracks as B-sides including one by Lags of Gallows.
The music video was filmed on February 24, 2011, at the O2 Academy, Islington. The video first premiered on My Chemical Romance's Facebook page on March 21, 2011. The video starts off including Japanese characters with English subtitles underneath. Then the band is seen playing at Islington's O2 academy in front of a crowd. Tickets were on sale the day before for fans to attend the performance.
This is the only music video to show Michael Pedicone on the drums.