Planta Margarine

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Planta is a brand of margarine produced by Unilever for Belgium, France, Malaysia and Portugal. It is made from vegetable oil: rapeseed, maize and sunflower.[1]

History[edit]

Planta was the first margarine to be imported into Malaysia in 1930.[2] With an estimated market share of over 50% within Malaysia,[3] it is now a widely used ingredient in a variety of local and Malaysian style cuisines such as Chicken Rice, Roti Canai (or roti planta),[2] roadside burgers, local coffee and a large selection of cakes, pastries and desserts.

In August 1960, tens of thousands got sick and two people from the Netherlands died eating Planta-brand margarine, with the cause directed at the use of a new additive.[4][5]

It was re-branded as Brio and later as Bertolli. The name Planta was kept in other markets.

See also[edit]

References[edit]

  1. ^ http://www.unilever.be/fr/marques-en-action/detail/Planta-/311775/?WT.contenttype=view%20brands
  2. ^ a b "at a glance | Introduction to". Unilever. 2013-04-25. Retrieved 2014-03-22. 
  3. ^ https://news.google.com/newspapers?id=4KktAAAAIBAJ&sjid=jXgFAAAAIBAJ&dq=planta%20margarine&pg=2934%2C5405502
  4. ^ https://news.google.com/newspapers?id=_SUvAAAAIBAJ&sjid=VDEDAAAAIBAJ&pg=6999%2C6180321
  5. ^ https://news.google.com/newspapers?id=kTdgAAAAIBAJ&sjid=728NAAAAIBAJ&dq=planta%20margarine&pg=4646%2C3157892