Planta was the first margarine to be imported into Malaysia in 1930. With an estimated market share of over 50% within Malaysia, it is now a widely used ingredient in a variety of local and Malaysian style cuisines such as Chicken Rice, Roti Canai (or roti planta), roadside burgers, local coffee and a large selection of cakes, pastries and desserts.
It was re-branded as Brio and later as Bertolli. The name Planta was kept in other markets.
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