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Subsidiary of public company
Industry software development
Founded 1999, then again in 2003
Founder Robert Reive, co-founders David Richards, Bruno Baloi and M. Verdun
Headquarters Toronto, Canada
Key people
Stephen Pollack, John Stetic, Adam White, Ari Glaizel, Kenny Kerr, Dan Sieroka, David Krenos
Products virtualization management, workload management, Original May 2003 Patent App

PlateSpin is a software solution suite of Micro Focus International. Originally a standalone software company headquartered in Toronto, Canada, registered in Delaware, US as Platespin Inc. and founded by Robert Reive in 1999 with co-founders added later David Richards, Bruno Baloi and M. Verdun. Intel corp. via the Intel64fund was a key investor, along with 4Quarters Capital, Castlehill Ventures(Barry Laver) and AltaMira, the latter three all of Toronto, Canada. The original product for which the patent was filed was the Platespin Operations Center, the first usable VM provisioning tool for low cost deployment of servers in their VMs to Vmware ESX and GSX on 64bit processors. Platespin Operations Centre was designed to reduce operations cost and more efficiently use the resources of large servers, as well as deal with routine security patches to software servers and their OS efficiently. Today Platespin is a NetIQ suite of software solutions that help manage physical and virtualized server workloads on VMware, Microsoft Hyper-V, KVM or Citrix XenServer.


After the 911 financial meltdown, Platespin's immediate market opportunity shrank rapidly, as most large early customer Opportunity IT budgets were frozen, and as a result the team was disbanded by their major interests by mid 2003, but not after after first winning a 2003 award from Giga Research as "Most promising new technology in a new category: Software Server Provisioning".

Later re-formed in late 2003 from a Receivership as an Ontario, Canada ltd. numbered company dba Platespin, a few key members of the original software development, packaging and business development team were rehired to refocus previously created Platespin's product line value on the Novell Channel marketing opportunity, focusing on converting physical servers to virtual servers for Vmware under the Power2Convert label, causing the re-worked company to rapidly grow from $0 to $25M in five years through Platespin's early Novell reseller/integrator channels.

PlateSpin won an International Stevie Award in 2006 for best overall company and earned several high growth awards in Canada and the United States.[1]

In 2006, the company reached the milestone of over 2,500 customers worldwide and more than tripled its global headcount to over 150 employees.

On February 25, 2008, Novell announced that it had entered into a definitive agreement to acquire PlateSpin Ltd. for 205 million USD.[2] On March 31, 2008, Novell announced that it had completed the acquisition of PlateSpin, which would "become part of the Novell Systems and Resource Management business unit and continue to develop and market its solutions to a global customer base."[3]

On May 18, 2011, Attachmate announced that they had transferred the PlateSpin products from their Novell business unit to their NetIQ business unit.[4]

In November of 2014, Attachmate completed a merger with Micro Focus International (LON: MCRO), a global enterprise infrastructure software company headquartered in Newbury, United Kingdom. As part of its continued operations streamlining, Micro Focus closed the Toronto, Canada office of PlateSpin and moved all remaining North American operations to the United States.[5]


PlateSpin solutions manage physical and virtualized server workloads on VMware, Microsoft Hyper-V, KVM or Citrix XenServer.

PlateSpin Recon (formerly PowerRecon) enables system administrators to inventory their physical and virtual servers, and catalog resources like CPU type, amount of RAM, disk storage, etc. PlateSpin Recon can also monitor the utilization of these resources over time, and create "profiles" that can be used to facilitate server consolidation initiatives.

PlateSpin Migrate (formerly PowerConvert) allows system administrators to migrate workloads between physical and virtual servers in order to match workload to the machine best suited for the job.

PlateSpin Protect (formerly PowerConvert) allows system administrators to protect physical and virtual workloads by creating and maintaining virtual machine copies for disaster recovery and business continuity purposes.

PlateSpin Forge is a hardware appliance that allows system administrators to protect physical and virtual workloads by leveraging embedded virtualization. PlateSpin Forge includes all of the software, hardware, and storage needed to deploy a simple disaster recovery solution.

PlateSpin Transformation Manager helps enterprises, service providers, and systems integrators plan and track large-scale data center transformation projects across physical, virtual, and cloud infrastructures.


  1. ^ PlateSpin News Release
  2. ^ "Novell to Acquire Data Center Management Leader PlateSpin" (Press release). PlateSpin, Ltd. 2008-02-25. Retrieved 2008-02-25. 
  3. ^ "Novell Completes PlateSpin Acquisition" (Press release). Novell, Inc. 2008-03-31. Retrieved 2008-07-31. 
  4. ^ "NetIQ Adds Identity, Security and Select Data Center Lines from Novell" (Press release). 2011-05-18. Retrieved 2011-05-18. 
  5. ^ "Micro Focus Completes Merger with the Attachmate Group" (Press release). 2014-11-20. Retrieved 2016-12-08. 

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Coordinates: 43°39′11″N 79°21′47″W / 43.65299°N 79.36300°W / 43.65299; -79.36300