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Platitudes have been criticized as giving a false impression of wisdom, making it easy to accept falsehoods:
A platitude is even worse than a cliché. It’s a sanctimonious cliché, a statement that is not only old and overused but often moralistic and imperious. ... [P]latitudes have an aphoristic quality, they seem like timeless moral lessons. They therefore shape our view of the world, and can lull us into accepting things that are actually false and foolish.
Platitudes often take the form of tautologies, e.g., "it is what it is", making them appear vacuously true. But the phrase is used to mean "there is no way of changing it", which is no longer a tautology: "Structuring the sentiment as a tautology allows it to appear inescapable."
At the same time, some phrases that have become platitudes may provide useful moral guidance, such as "do unto others as you would have them do unto you". Others, though widely trivialized, may be thought-provoking, such as "Be the change you wish to see in the world".
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- Better late than never.
- Every cloud has a silver lining.
- Forgive and forget.
- Go with the flow.
- Good things come to those who wait.
- It is what it is.
- Just be yourself.
- Money can't buy happiness.
- Nice guys finish last.
- No good deed goes unpunished.
- Nobody's perfect.
- Strength is something you choose.
- Such is life.
- This too shall pass.
- Time will tell.
- Tomorrow is another day.
- What's done is done.
- You gotta do what you gotta do.
- What does not kill me makes me stronger.
In philosophy, platitudes are beliefs or assertions about a topic that are generally accepted as common sense. In some approaches to conceptual analysis, they are taken as a starting point. Conjoining the platitudes on a topic may give a Ramsey sentence. Analyzing platitudes is part of the Canberra Plan of philosophical methodology.
The word is a borrowing from the French compound platitude, from plat 'flat' + -(i)tude '-ness', thus 'flatness'. The figurative sense is first attested in French in 1694 in the meaning 'the quality of banality' and in 1740 in the meaning 'a commonplace remark'. It is first attested in English in 1762.