Playart

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Playart toys were made in Hong Kong.

Playart was a toy company owned by Hong Kong industrialist Duncan Tong (唐鼎康) that specialized in die-cast cars, similar in size and style to Hot Wheels, Matchbox or Tomica. Cars were well done, but were often diecast seconds from other companies like Yatming or Tomica. Cars were made from 1965 to 1983 at the factory in San Po Kong, Kowloon, Hong Kong. Plastic cars and trucks of 1:43, and 1:24 scale were also made, while trains and other theme toys also appeared.

Diverse marketing approaches[edit]

An example of a Playart AMC AMX in Woolworth's "Peelers" packaging.

Playart (the name in all lower case with a larger "a" in "art" and dots in the bowls of the letters) die-cast cars were made in Hong Kong and mostly were distributed with the name Peelers, the in-house brand of toy cars for Woolworth. During the late 1970s and early 1980s, Sears sold blister packaged Playarts as Road Mates. McCrory stores had a line of Playart vehicles called Freewheelers. They were blister-packaged on a blue, white and yellow card. Another Playart blister package stated "Die cast metal - En metal moule", perhaps for the French market. In another twist the American distribution company for Playart was Model Power which focused on train accessories. The small sized cars were packaged under this name as Road Kings.

Charmerz packaging

On another Playart series, the name was printed with each letter a separate color, on bright packages marketed as FASTWHEEL (see photo). The phrase "really fast - die cast" was also printed on these blister-paks and boxes with the checkered black and white background. Playart diecast cars were also packaged as Charmerz for New York distributor Charles Merzbach (Johnson p. 187). These were marketed as Charmerz Super Singles and packaged in a blue blister card with many different vehicles listed on the back. The Playart name, however, did not accompany all toy packaging.

7120 MUSTANG GT Later style "hub-cap". Metallic blue paint. Chrome base reads MUSTANG.

Vehicle offerings were more clever than those of other Hong Kong and Chinese makers of the 1970s and 1980s. Marques such as a 1967 Eldorado, a Fiat X 1/9, a Rolls-Royce Corniche coupe, and a Lotus Elite were not necessarily unique in the diecast world, but taken as a whole the series was creative and model selections unique. Some of these may have been Tomica recasts. Despite tooling origins, however, one gets the feeling that the makers of Playart cars were auto enthusiasts perhaps more than other toy manufacturers. For example, the Playart Plymouth Barracuda (a former Hot Wheels casting) is realistically labeled a Barracuda Formula S on its base, showing a more refined automotive knowledge by the model creators. On the other hand, however, the 1969 Mustang Coupe only says "Mustang" on its base.

Diecast details[edit]

Playart's 1/64 scale diecast line had a complex identification system. Numbers can be found on Playart display posters, blister-paks, and, infrequently, on the vehicle base - which also carries the name of the vehicle. The existence of 48 vehicles have been confirmed from the above sources and examination of the bases of the earliest editions (see Appendix 1 below). These 48 were the original line-up.

7119 UNCLE CAR Earlier style "hub-cap". Swiveling spotlights. A scaled-down version of the Corgi model with "Chrome" base.
7101 BARRACUDA FORMULA S Earlier style "hub-cap". Chrome base. A former Hot Wheels casting, with spectraflame paint even.
7135 BMW 2002 Earlier style "hub-cap". Metallic paint.
7117 TOYOTA 2000. Later style "hub-cap". Chrome base. A former Tomica casting.

All of these vehicles can be found with one or both types of the "hub-cap" style wheel, inside a black plastic tire. The 'hub-cap' design was later replaced with an oversized, simpler, one-piece wheel with five silver triangular 'spokes'. A couple of other wheel styles were a thin, ridged, one-piece design with five trapezoids outlined in silver and a one-piece form with two concentric circles outlined in silver. These were designs for cars, but wheels on trucks and other vehicles were often distinct from these patterns. Most of the models in Appendix 2 are number above 7147 and can be found with the 5 spoke wheel.

Like Hot Wheels and Matchbox "Superfast", Playart cars had thin axle, fast spinning 'mag' wheels. Models released during the 1970s had metal bodies as well as metal bases which were usually painted 'chrome' with the unmistakable Playart script. Later 1970s models were released with glossy black enamel bases. Late 1970s and early 1980s releases mostly had plastic bases. Two notable rounded rivet heads affix the chassis to the body. The name of the car was present and the text said, "Made in Hong Kong".

Despite the cleverness of model selection, many if not most Playart small scale cars seem to have been based on casting seconds from toy lines elsewhere. For example, the Thunderbird, Barracuda, and AMX are very similar to earlier Mattel Hot Wheels offerings. The Porsche 910, Man from Uncle Oldsmobile, Carabo and Alfa P33 are nearly identical to Husky/Corgi Jr. dies or to larger-scale Corgi castings, as are the later Chevrolet Caprice and Opel Senator. The Jensen FF appears to be a scaled-down version of the larger Dinky model, as is the Cadillac Eldorado. Many of the Japanese vehicles appear to have once been Tomicas and some Playart models are copies of Matchboxes (specifically the bulldozer with cab, and the Estate Wagon which is similar to the Matchbox Mercury station wagon). A few others were apparently Yatmings or Zylmexes, while others were modeled on plastic kits. One of these, the Mazda Rotary Coupe was initially identified on its base as Yamada Super Discmatic Rotary Coupe - the same name as the model kit series - apparently copying the brand name from the Yamada box instead of the Mazda name. Conversely, it appears the Singapore firm Mandarin may have used some Playart dies for some of its truck models.

Other cars and trucks[edit]

Playart offered other sizes of cars and various vehicles. A series of fire trucks in approximately HO scale was made, some of which were American LaFrance and Mack 4 to 6 inch in diecast often with ladders with as many as four segments. These ladders could extend to twice the length of the truck. Many Playart trucks including many of these fire vehicles, later ended up as selections as Model Power toy models which were often sold intended for use with train sets. On Model Power packaging, there was usually no reference to Playart.

A range of 1:43 scale cars was offered. Some of these were a bit more crude than the smaller sized cars. For example, a late 1970s Toyota Celica fastback was a bit more rough and toy-like than other Playart offerings.

Some offerings were in plastic. Cars in 1:20 scale (or about 8 inches long) were also produced. One was a Porsche 914, which, as seen above, was also appeared in the small scale. Another nice car was an almost promo-like 1:24 scale plastic 1968-1970 Rover V8 which appeared in both police and fire car versions. Body detail was slightly generalized, but the proportions were near perfect. The car was motorized with a front rotating wheeled motor and illuminated headlights. Tires were rubber. A couple of slot cars with track were also produced.

Trains and planes[edit]

Uniqueness in offerings and choice of individual vehicles was always interesting. A line of miniature tanks was produced. Playart trains were mostly HO scale. Models varied from coal-fired steam engines from the late 1800s to modern engines from the 1950s and 1960s, including electric coaches. A variety of passenger coaches from varied eras were also featured. This included replicas of the Japanese hi-speed Shinkansen. Many were copies of Lima brand trains from Italy. These trains were also sold under the brand names of Model Power and Tomy (Japan).

Playart's airplane line was the 'Fastwing' series. These were mostly diecast. There was a larger (1/148 scale) and a smaller (1/215 scale) size. Several creative models were made from different eras, like the German Bf 110 and ME 410. Apparently, replicas of the McDonnell-Douglas DC-8, Boeing 314 Clipper, Boeing 727, and Vickers VC-10 were also produced. Other World War II planes were the Lockheed P-38 Lightning, German Stuka fighter, British Spitfire, and the F4U Corsair.

References[edit]

Johnson, Dana. 1998. Collector's Guide to Diecast Toys, second edition. Padukah, Kentucky: Collector Books, A division of Schroeder Publishing, Inc.

External links[edit]

Gallery (of selected models)[edit]

7100 BATMOBILE Re-issue with 5 spoke wheels. Red figures. Integrated tow-hook. Base reads BATMOBILE.
7102 PORSCHE CARRERA 910 Earlier style "hub-cap". Opening engine cover. Black enamel base.
7103 THUNDER BIRD Earlier style "hub-cap". Opening hood. Grey enamel.
7104 OPEL GT Earlier style "hub-cap". Spectraflame paint. Chrome base.
7105 MANGUSTA 5000 GHIA Earlier style "hub-cap". Spectraflame paint.
7106 MAKO SHARK Earlier style "hub-cap". Opening hood.
7107 JAVELIN SST Later style "hub-cap". Opening hood.
7108 LAMBORGHINI MIURA Earlier style "hub-cap". Opening hood. Metallic paint.
7109 CHEVROLET CAMARO SS Earlier style "hub-cap". White enamel paint.
7110 AMX "390" Earlier style "hub-cap". Opening hood. Metallic paint.
7111 JENSEN FF Later "hub-cap". Metallic paint. Possibly a Corgi Jr. casting with an opening hood.
7112 ALFA ROMEO P33 Earlier style "hub-cap". Metallic paint. Color matched base.
7113 CARABO BERTONE Earlier style "hub-cap". Black enamel base.
7114 MERCEDES-BENZ C 111 Later style "hub-cap".
7115 CADILLAC ELDORADO Earlier style "hub-cap". Spectraflame paint.
7116 MUSTANG Earlier style "hub-cap". Metallic paint.
7118 FIRE CHIEF Later style "hub-cap". 4 stickers. No name on base.
7120 MUSTANG GT Earlier style "hub-cap". Metallic paint. Chrome base reads MUSTANG.
7121 CHEVROLET ASTRO 1 Earlier style "hub-cap". Black enamel base.
7122 TOYOTA 2000 GT Earlier style "hub-cap". Base reads TOYOTA.
7123 JAGUAR E TYPE 2 + 2 Earlier style "hub-cap". Color matched base.
7124 VOLKSWAGEN Earlier style "hub-cap". Chrome base.
7126 CEMENT MIXER Earlier style "hub-cap". Metallic paint. Rotating barrel.
7130 FIRE ENGINE Earlier style "hub-cap". All metal body. Movable ladder.
7133 ROLLS ROYCE SILVER SHADOW Later style "hub-cap". Hood ornament.
7134 FIAT DINO Later style "hub-cap".
7136 CORVETTE STINGRAY Later style "hub-cap". Sea foam green enamel paint.
7137 DATSUN 240 Z Later style "hub-cap". White enamel base.
7139 HONDA N 360 Later style "hub-cap". Black enamel base.
7140 HONDA S 800 Later style "hub-cap". Black enamel base.
7141 CORONA MKII 1900 HARDTOP SL Earlier style "hub-cap". Black enamel base.
7142 TOYOTA CELICA 1600 GT Later style "hub-cap". Black enamel base.
7143 CROWN HARDTOP SL Reissue with 5 spoke wheels.
7145 ISUZU 117 Later style "hub-cap". Black enamel base.
7146 COROLLA SPRINTER SL Earlier style "hub-cap". Black enamel base.
7147 SUNNY 1200 COUPE GX Reissue with 5 spoke wheels. Black enamel base.
7148 MAZDA DISCMATIC ROTARY COUPE 5 spoke wheels. Black enamel base. No DISCMATIC on base.
7149 TOYOTA COROLLA 1400 SR 5 spoke wheels. Black enamel base.
7150 FORD CAPRI 1600 GT 5 spoke wheels. White enamel base.
7217 CHEVROLET CAPRICE TAXI Ridged wheels. Various stickers/tempas.
7251 DATSUN PICK-UP Circle wheels. Metal base with molded tow-hook. Opening bed. Hood tempa.
7000B Mitsubishi tractor