Playful Kiss

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This article is about the Korean television series. For the Japanese manga, see Itazura na Kiss. For the Taiwanese television series, see It Started With a Kiss (TV series). For the Taiwanese television series sequel, see They Kiss Again (TV series).
Playful Kiss
Promotional poster for Playful Kiss
Also known as
  • Mischievous Kiss
  • Naughty Kiss
Based on Itazura na Kiss 
by Tada Kaoru
Written by Go Eun-nim
Directed by
  • Hwang In-roi
  • Kim Do-hyung
Country of origin South Korea
Original language(s) Korean
No. of episodes
Executive producer(s) Han Hee
Producer(s) Song Byung-joon
Original network Munhwa Broadcasting Corporation
Original release September 1 (2010-09-01) – October 21, 2010 (2010-10-21)
Related shows
External links
Korean name
Hangul 장난스런 키스
Revised Romanization Jangnanseureon Kiseu
McCune–Reischauer Changnansŭrŏn K‘isŭ

Playful Kiss (Hangul장난스런 키스; RRJangnanseureon Kiseu; (also known as Mischievous Kiss or Naughty Kiss) is a 2010 South Korean romantic-comedy television series, starring Jung So-min and Kim Hyun-joong.[1][2][3] It aired on MBC from September 1 to October 21, 2010 on Wednesdays and Thursdays at 21:55 for 16 episodes.

It is based on the Japanese manga Itazura Na Kiss written by Tada Kaoru. The Korean series is the third television adaptation of the manga following the Taiwanese It Started With a Kiss in 2005, and its sequel They Kiss Again in 2007.[4] Though Playful Kiss received low ratings in South Korea in the five to seven percent range, it was sold to 12 countries in Asia for approximately US$3,400,000 and developed a strong cult following, having been streamed 70 million times on Viki and earning US$400,000 in ad revenue through online streaming.[5][6][7] Due to its international popularity, a short special edition was aired on YouTube after the series finale.[8]


A clumsy high school girl named Oh Ha-ni (Jung So-min) who is at the bottom of her class has had a crush on a popular and genius male student called Baek Seung-jo (Kim Hyun-joong) ever since she laid eyes on him on the first day of high school. Ha-ni decides to confess through a letter, but is rudely rejected by Seung-jo, who tells her that he hates stupid girls and returns the letter, having corrected all of her grammatical and spelling mistakes and giving her a mark of D-.

Fate intervenes when an earthquake ruins Ha-ni's family's newly built home. While the house gets rebuilt, Ha-ni and her father are invited to stay at the home of her dad Oh Ki-dong's (Kang Nam-gil) childhood friend, who happens to be Seung-jo's father Baek Soo-chang (Oh Kyung-soo). Ha-ni's feelings for Seung-jo are rekindled, and she is more than determined to impress him. Seung-jo remains insensitive to her feelings and finds her a complete nuisance. However, Seung-jo's matchmaker mom, Hwang Geum-hee (Jung Hye-young) helps Ha-ni and becomes determined to get the two together.

During her time with Seung-jo and his family, Ha-ni blackmails Seung-jo into tutoring her to become part of the top fifty ranked students in their high school. Seung-jo reluctantly agrees and over the weeks as they tutor together, Ha-ni's feelings grow continually stronger for Seung-jo, and his feelings for her also strengthen though he does not show it and is still very confused by them. When the results of the ranking come out, Seung-jo tells her to look at her placing and she is shocked to find that she ranked #50. Their high school year is filled with heartbreak, confusion, anger. Ha-ni's unrequited love remains but slowly and gradually, Seung-jo comes to like Ha-ni and finds her company very enjoyable. After several dramatic events involving Ha-ni, Seung-jo still grows closer to her. When Ha-ni says she will forget him and no longer be interested in him in front of the senior year, he panics a little and strings her along by kissing her on their graduation night to renew her feelings for him and announces that he has decided to attend the same University as Ha-ni.

Seung-jo and Ha-ni soon graduate high school and move on to university. There, Seung-jo meets Yoon Hae-ra (Lee Si-young), the female equivalent of Baek Seung-jo. While Ha-ni's classmate Bong Joon-gu (Lee Tae-sung) still harbors, despite many incidents that have continuously broke his heart, feelings for Ha-ni. However, Seung-jo is still the one Ha-ni likes, despite the fact that he is always with Hae-ra and has stated that he lives to tease her. Hae-ra falls in love with Seung-jo and they begin working together at a restaurant, which makes Ha-ni jealous.

Ha-ni's feelings continue to grow just as the friendship between Seung-jo and Hae-ra does too. When Seung-jo's father becomes hospitalized, Seung-jo takes over his father's gaming company temporarily. He is introduced to the investor's granddaughter at an arranged marriage meeting, who turns out to be none other than Hae-ra. Joon-gu doesn't give up on trying to win Ha-ni's heart, and one day, he takes his infatuation one step further by proposing to Ha-ni. However, Ha-ni rejects Joon-gu and exits her father's noodle shop in guilt. It's raining and she is surprised to find Seung-jo standing there with an umbrella, waiting for her. Seung-jo claims to be curious about her answer for Joon-gu, knowing that he had proposed, but Ha-ni refuses to tell him. This leads to an argument between the two, causing Ha-ni to have an outburst, which is interrupted when Seung-jo suddenly kisses her, finally revealing his true feelings.

Seung-jo announces to all family members that he and Ha-ni will get married once they graduate, to the excitement and happiness of their family members, especially Seung-jo's mother. Seung-jo loosens up and embraces his feelings for Ha-ni and Joon-gu is heartbroken. Seung-jo tells Hae-ra to which she pretends to be happy with his decision and tells him that she is happy that finally Seung-jo is able to know what he actually wants. Hae-ra releases her heartache through playing more than four hours of tennis in frustration while Kyung-soo (Choi Sung-gook), her crusher waits and watches her until she finishes. Seung-jo's mother announces their marriage date which is within one week. However, in the time period leading up to the wedding, arguments break out between Ha-ni and Seung-jo. But despite Seung-jo's temporary uncertainty of marriage, they marry.

During their honeymoon, they encounter another couple. The woman flirts with Seung-jo in front of Ha-ni, and takes up all of their days of their honeymoon by tagging along with them, to Ha-ni's annoyance. She fakes an injury so that he will inspect her (Seung-jo mentioned that he is studying medicine). Ha-ni gets jealous, and she and Seung-jo argue. After Ha-ni leaves the room, the woman tries to seduce Seung-jo into bed, but Seung-jo, realising she was putting up a façade, rejects her and tells her to 'never compare herself to Ha-ni'. Then Seung-jo goes searching for Ha-ni and the two reconcile after he tickles her.

Chris, a British-Korean girl, enters their lives. She speaks Korean fluently and develops a major and conspicuous crush on Joon-gu. But Joon-gu rejects her saying he only has room for Ha-ni in his heart; it is later revealed he was in denial, and has begun to have feelings for Chris.

Ha-ni tries to switch her major to nursing to be closer to Seung-jo, but her grades aren't sufficient. On her way to a date with Seung-jo on Christmas Eve, she witnesses an accident. Despite the risk of arrest if it's done incorrectly, Ha-ni successfully performs CPR on the person and accompanies her to the hospital. It makes her late for their date, but she finds Seung-jo waiting for her. Meanwhile, Min-ah becomes a famous cartoon artist, having drawn their high school lives including Ha-ni's confession to Seung-jo, and it hints at a subtle relationship between her and another man at one of her signing events. Joo-ri shares an unspoken relationship with a guy who visits her salon everyday for a trim just to see her and they reunite after his army training of two years. Eun-jo (Choi Won-hong) deals with the same situation as Seung-jo, as a girl confesses to him. Seung-jo's mother, father and Ha-ni's father are seen holidaying and drinking a beverage while resting on lounging chairs. The finale ends with Ha-ni and Seung-jo making out in the company car.


Main characters[edit]

Baek Seung-jo is the smartest and the most handsome guy in the school. He is rumored to have an IQ of 200, but has a cold attitude. When he rejected Ha-ni's love letter, he claimed that he hates stupid girls. When Ha-ni and her father move in with his family, he still continues his cold attitude towards her but slowly falls for her. This is shown when he secretly kissed Ha-ni in the pension while she was sleeping. He later marries Ha-ni, then decides to be a doctor instead of inheriting his father's gaming company.
Oh Ha-ni is a not so bright girl and is the bottom of her class. She has a crush on Baek Seung-jo, the smartest and most handsome boy in the whole school. One day, Ha-ni decided to write a love letter for Seung-jo but Seung-jo rejected her by correcting the grammar in her letter. Fate happens when an earthquake strikes Ha-ni's newly built home and they are invited to his father's friend house, who turns out to be Seung-jo's house. Ha-ni developed her relationship with Seung-jo as he slowly falls for her. She later marries Seung-jo and decides to be nurse to be fit as Seung Jo's wife.
Bong Joon-gu has been in-love with Oh Ha-ni since his first year of High School, he is in-love with Ha-ni so much that he follows her everywhere and didn't give up on her until Seung-jo says that he's marrying Ha-ni. He later meets a girl named Chris who has a crush on him, they started to date as shown in the ending of the series.
She is considered as Baek Seung-jo's female equivalent by many. She is smart, good-looking and good at tennis like Seung-jo. She takes an interest on him when they went on college, but decides to give up when Seung-jo and Ha-ni got married. She later shows interest for Kwang Kyung-soo, the tennis club's vice-president.

Supporting characters[edit]

Baek and Oh families
  • Jung Hye-young as Hwang Geum-hee, Seung-jo's mother
  • Oh Kyung-soo as Baek Soo-chang, Seung-jo's father
  • Choi Won-hong as Baek Eun-jo, Seung-jo's brother
  • Kang Nam-gil as Oh Ki-dong, Ha-ni's father
Tennis club
  • Choi Sung-gook as Kwang Kyung-soo
  • Yoon Bo-hyun as Tennis team captain
Extended cast
  • Hong Yoon-hwa as Jung Joo-ri, Ha-ni's best friend.
  • Yoon Seung-ah as Dokgo Min-ah, Ha-ni's best friend.
  • Choi Sung-joon as Kim Gi-tae.
  • Jang Ah-young as Hong Jang-mi.
  • Bye Bye Sea as Bong Joon-gu's followers.
  • Hwang Hyo-eun as Song Kang-yi, Ha-ni's homeroom teacher.
  • Song Yong-shik as Song Ji-oh.
  • Moon Hoe-won as Head Teacher Hwang.
  • Abigail Alderete as Chris.



Episode # Original broadcast date Average audience share
TNmS Ratings[9] AGB Nielsen[10]
Nationwide Seoul National Capital Area Nationwide Seoul National Capital Area
1 2010 September 1 3.5% 3.8% 3.6% 4.2%
2 2010 September 2 3.6% 4.5% 3.7% 4.6%
3 2010 September 8 3.2% 3.6% 3.5% 3.9%
4 2010 September 9 3.2% 4.2% 3.4% 4.4%
5 2010 September 15 3.4% 3.9% 3.0% 3.5%
6 2010 September 16 3.0% 4.1% 2.8% 3.9%
7 2010 September 22 5.8% 7.0% 6.3% 7.5%
8 2010 September 23 6.0% 6.4% 5.8% 6.2%
9 2010 September 29 4.0% 4.8% 4.5% 5.3%
10 2010 September 30 8.2% 8.8% 7.5% 8.1%
11 2010 October 6 5.4% 6.1% 5.6% 6.3%
12 2010 October 7 4.9% 5.8% 5.7% 6.6%
13 2010 October 13 5.9% 6.1% 6.0% 6.2%
14 2010 October 14 6.4% 8.3% 5.6% 7.5%
15 2010 October 20 6.0% 7.0% 6.1% 7.1%
16 2010 October 21 6.0% 7.0% 5.9% 6.9%
Average 4.9% 5.7% 4.9% 5.7%

Awards and nominations[edit]

Year Award Category Recipient Result
Korean Culture and Entertainment Awards
Best New Actress for TV Jung So-min Won
MBC Drama Awards
Popularity Award Kim Hyun-joong Won
Best New Actor Lee Tae-sung Won
Best New Actress Jung So-min Nominated
Excellence Award, Actor Kim Hyun-joong Nominated



To show Ha-ni and Seung-jo's married life, Playful Kiss: Special Edition was released on YouTube beginning November 2, 2010.[11][12][13] The seven 10-minute webisodes were subtitled in English, Japanese, Chinese, and Spanish, among others. The online series was popular, with the first episode initially receiving over 1,000,000 hits in the first two days, and over 19,000,000 hits (and counting) for the entire 7 episodes.[8] Kim Hyun-joong was later interviewed by Anna Coren on CNN's TalkAsia in which he discussed the significance of YouTube in spreading awareness about Korean culture.[14][15]

Theatrical version[edit]

On October 19, 2012 it was announced that the drama would be edited down into a film version. This theatrical edition was released exclusively in Japan on a limited run to selected theaters in Tokyo and Osaka in December 2012. It was screened with the original Korean dialogue with subtitles in Japanese.[16] Afterwards, a DVD of the theatrical edition was also released in Japan.[17]

International broadcast[edit]

In Taiwan, it aired on Joong-cheon TV beginning December 2010, where it was the highest-rated program in its timeslot.[18]

In Singapore, it aired on StarHub TV Channel 825 on Saturdays at 10:30 p.m. beginning April 16, 2011.[19]

In Japan, it first aired in December 2010 on Korean cable channel Mnet Japan, followed by reruns in May 2011 on Fuji TV's Hallyuα channel and Japanese cable channel DATV.[20] Kim Hyun-joong and Jung So-min held a promotional event on May 3, 2011 which was attended by 6,000 fans; part of the proceeds were donated to victims of the March 11 earthquake.[21][22][23]

In the Philippines, it aired on GMA Network in an afternoon timeslot on Mondays through Fridays from May 30 to July 15, 2011.[24][25][26][27][28]

In the Philippines, it aired on RED by HBO begins January 30, 2016 every Saturday at 10:00pm to 11:00pm

In the Middle East, it aired on MBC 4 dubbed as al koubla al mo'zia, beginning January 19, 2014 from Sundays to Thursdays at 4:00 p.m., with reruns at 11:00 p.m.

In India, it aired on Puthuyugam TV on Mondays to Fridays at 7:30 p.m dubbed in the Tamil language during the K-series TV block.

In Indonesia, it aired on RTV on Mondays to Fridays at 2:00 p.m.


  1. ^ Kang, Myoung-seok (August 27, 2010). "TV series Naughty Kiss press conference - Part 1". 10Asia. Retrieved November 21, 2012. 
  2. ^ Kang, Myoung-seok (August 27, 2010). "TV series Naughty Kiss press conference - Part 2". 10Asia. Retrieved November 21, 2012. 
  3. ^ Oh, Jean (August 29, 2010). "Kim Hyun-joong eager to prove worth as actor". The Korea Herald. Retrieved July 8, 2013. 
  4. ^ Han, Sang-hee (August 30, 2010). "Will Naughty Kiss create magic?". The Korea Times. Retrieved November 21, 2012. 
  5. ^ Kim, Jessica (September 15, 2010). "Kim Hyun-joong series Naughty Kiss sold to 12 countries". 10Asia. Retrieved November 21, 2012. 
  6. ^ Hong, Lucia (November 1, 2010). "Korean drama Naughty Kiss sold to 11 Asian countries". 10Asia. Retrieved November 21, 2012. 
  7. ^ Frankel, David (April 12, 2012). "How Korean TV drama Playful Kiss flopped locally but hit globally". GigaOM. Retrieved July 11, 2014. 
  8. ^ a b Hong, Lucia (November 4, 2010). "YouTube version of Kim Hyun-joong Naughty Kiss a big hit". 10Asia. Retrieved November 21, 2012. 
  9. ^ "TNMS Daily Ratings: this links to current day-select the date from drop down menu". TNMS Ratings (in Korean). Retrieved September 1, 2010. 
  10. ^ "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Retrieved September 1, 2010. 
  11. ^ Kim, Jessica (September 15, 2010). "YouTube version of Naughty Kiss to air starting Nov". 10Asia. Retrieved November 21, 2012. 
  12. ^ Kim, Jessica (November 2, 2010). "Kim Hyun-joong to show "deeper affection" to Jung So-min". 10Asia. Retrieved November 21, 2012. 
  13. ^ Yu, Roger (March 21, 2013). "American audiences: I want my international TV". USA Today. Retrieved March 4, 2015. 
  14. ^ "Naughty Kiss report on CNN". Hancinema. November 12, 2010. Retrieved March 4, 2015. 
  15. ^ "CNN to hold exclusive interview with Kim Hyun Joong on the success of Playful Kiss". Allkpop. November 5, 2010. Retrieved March 4, 2015. 
  16. ^
  17. ^
  18. ^ "Kim Hyun-joong appeals to Asia". Hancinema. February 9, 2011. Retrieved March 13, 2014. 
  19. ^ "More K entertainment on StarHub TV". Seoul Rhythms. April 6, 2011. Retrieved March 13, 2014. 
  20. ^ "Kim Hyun-joong Naughty Kiss to air in Japan starting Dec". 10Asia. August 24, 2010. Retrieved March 4, 2015. 
  21. ^
  22. ^ Kim, Heidi (May 3, 2011). "Kim Hyun-joong participates in Naughty Kiss event in Japan". 10Asia. Retrieved March 13, 2014. 
  23. ^ Kim, Heidi (May 4, 2011). "Kim Hyun-joong meet with fans in Japan for Naughty Kiss". 10Asia. Retrieved March 13, 2014. 
  24. ^ "Youtube sensation Playful Kiss comes to TV on GMA-7". GMA News Online. May 31, 2011. Retrieved July 11, 2014. 
  25. ^ "Playful Kiss airs on GMA". The Philippine Star. June 5, 2011. Retrieved March 13, 2014. 
  26. ^ Deen, Catherine (May 25, 2011). "Playful Kiss to air on local TV". Yahoo!. Retrieved March 13, 2014. 
  27. ^ "Afternoon Koreanovela, Playful Kiss ends this Friday". GMA News Online. July 14, 2011. Retrieved July 11, 2014. 
  28. ^ Deen, Catherine (July 15, 2011). "Fueling your Playful Kiss addiction". Yahoo!. Retrieved July 11, 2014. 

External links[edit]