Playmates Toys

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Playmates Holdings Limited
FormerlyPlaymates Industrial
IndustryToy industry
Founded1966; 56 years ago (1966)
FounderSam Chan
Key people
To Shu Sing (chairman)

Playmates Toys Limited is a Hong Kong toy company. The company was founded in Hong Kong in 1966 by Sam Chan as Playmates Industrial, manufacturing dolls for other companies.[1] In 1975, Playmates began marketing their own line of pre-school toys, and in 1977 opened an American subsidiary in Boston. Another subsidiary was founded in California in 1983, and in 1984 the company went public.[2]

The company's first big success was in 1986, with the marketing of an tape-playing, electronic robot doll named Cricket.[2] In 1989, the company marketed Teenage Mutant Ninja Turtles action figures, which became highly successful.[2]

Proprietary brands[edit]

  • Amazing Dolls
  • Amazing Pets
  • Hearts For Hearts Girls
  • Kinder-Garden Babies
  • Nano Pets[3]
  • R.E.V.s
  • Waterbabies
  • WOW Pals
  • Yo Stick
  • Struts
  • Ooglies
  • Kuroba
  • Tiny Toes
  • BFF Best Friends Forever
  • The Addams Family
  • Austin Powers Vocalizaers

Tie-in media toys[edit]

Playmates Toys has often been under contract as a chosen third-party to produce toys, fashion dolls, games and other merchandise coinciding with popular film and television media. Examples of media that Playmates has done toys for include Atomic Betty, Teenage Mutant Ninja Turtles, Star Trek, Ben 10, Godzilla vs. Kong, the Disney movie franchise Frozen, Miraculous Ladybug, Pikwik Pack, and others. This is in cooperation with various international media production companies, including Canadian company Nelvana, and United States companies Disney, DreamWorks Animation and Nickelodeon.[4]

Playmates Interactive[edit]

Playmates Interactive Entertainment Inc. was founded as a subsidiary of Playmates Toys Holdings, the parent company of Playmates Toys, in 1994, co-located with Playmates Toys' US branch in La Mirada, California.[5] In September 1996, Playmates Toys' US branch and Playmates Interactive relocated their headquarters, including 50 employees, to Costa Mesa, California.[5] At the same time, the company was joined by Gary Rosenfeld and Chris Archer as vice-president of business affairs and producer, respectively.[5] In August 1997, Playmates Interactive's president, Richard Sallis, resigned and was succeeded by Ron Welch.[6][7] Playmates Interactive was defunct by May 2000.[8]


  1. ^ "History". Playmates Toys.
  2. ^ a b c Ward, Arthur (2020). Action Figures: From Action Man to Zelda. Crowood. ISBN 9781785006883.
  3. ^ "Nano Babies Go Up Against Tamagotchi and Gigi Pets". Electronic Gaming Monthly. No. 97. Ziff Davis. August 1997. p. 26.
  4. ^ "Playmates Toys: History". Playmates Toys. Retrieved 30 October 2021.
  5. ^ a b c Johnson, Greg (17 September 1996). "Playmates Toys to Move Offices to O.C." Los Angeles Times.
  6. ^ Johnston, Chris (26 April 2000). "Konami, Playmates Appoint New Presidents". GameSpot.
  7. ^ Johnson, Greg (8 August 1997). "President of Playmates Toys and Sister Company Resigns". Los Angeles Times.
  8. ^ Nutt, Christian (2 May 2000). "Toshinden Subaru (Import) Review". GameSpot.

External links[edit]