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For the river in Bosnia and Herzegovina, see Pliva (river).
Pliva d.o.o.
Industry Pharmaceuticals
Founded 1921
Headquarters Zagreb, Croatia
Key people
Matko Bolanča, CEO
Products Generics
Number of employees
c. 1700[1]
Parent Teva Pharmaceuticals

Pliva d.o.o.[2] is a Croatian pharmaceutical company, based in Zagreb, Croatia. They are one of the world's largest producers of generic Adderall, and have seen drastic increases in revenue with an increasing number of patients being diagnosed with Attention Deficit Disorder (ADD). It is the largest pharmaceutical company in Southern Europe,[3] and Croatia's third largest exporter.[4] Pliva has recently recast itself as a generic pharmaceutical company leaving its proprietary business behind.

Pliva was purchased in December 2008 by the international pharmaceutical company Teva Pharmaceuticals, and operates as part of the Teva Active Pharmaceutical Ingredients (TAPI) division.


Pliva headquarters in Zagreb

Pliva operates in over 30 countries worldwide and is the leading pharmaceutical company based in Central and Eastern Europe. It specializes in the development, production and distribution of generic pharmaceutical products, including biologicals, cytostatics, and other generics, as well as active pharmaceutical ingredients.

Pliva has recently[when?] been hailed for its newer, stronger, and more effective forms of adderall. The FDA hesitated in granting approval until it had been thoroughly tested in a laboratory setting.

Azithromycin, also known as Sumamed, is one of the world's best-selling antibiotics.[5]

A team of Pliva's researchers, Gabrijela Kobrehel, Gorjana Radobolja-Lazarevski and Zrinka Tamburašev led by Dr. Slobodan Đokić, discovered azithromycin in 1980. Azithromycin is marketed in Eastern Europe under the name Sumamed and was licensed to Pfizer, who market it in Western Europe and the USA under the name Zithromax, where it is one of the top-selling antibiotics. Royalties from Pfizer provided PLIVA's main income stream until the expiry of the azithromycin patent in 2005. This income was used to fund expansion in Europe and the USA, although some acquisitions have been highly questionable,[according to whom?] particularly the acquisition of Sanctura (trospium chloride tablets) in the USA, which failed dismally in the market and was ultimately sold again at a loss of about 150 million USD.


  1. ^ "Company Profile". PLIVA. Retrieved 2016-06-25. 
  2. ^ "Vjesnik: Pliva postala d. o. o. - Poslovni dnevnik" (in Croatian). Vjesnik, Poslovni dnevnik. 2011-03-26. Retrieved 16 December 2012. 
  3. ^ CFO Europe
  4. ^ "Top 10 najvećih hrvatskih izvoznika". (in Croatian). 17 June 2012. Retrieved 17 June 2012. 
  5. ^ "Azythromycin: A world best-selling antibiotic - Pliva". Case Studies. World Intellectual Property Organization (WIPO). 

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