Pocari Sweat

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Pocari Sweat
Pocari Sweat logo.png
Pocari sweat 500ml.jpg
Product typeSports drink
Produced byOtsuka Pharmaceutical
CountryJapan
Introduced1980
MarketsEast Asia, Southeast Asia, and the Middle East

Pocari Sweat (ポカリスエット, Pokari Suetto) is a Japanese sports drink, manufactured by Otsuka Pharmaceutical. It was launched in 1980, and is now also available in East Asia, Southeast Asia, the Middle East and Australia.

Pocari Sweat is a mild-tasting, relatively light, non-carbonated sweet beverage and is advertised as an "ion supply drink". It has a mild grapefruit flavor with little aftertaste. Ingredients listed are water, sugar, citric acid, trisodium citrate, sodium chloride, potassium chloride, calcium lactate, magnesium carbonate, and flavoring.[1] It is sold in aluminium cans, PET bottles, and as a powder for mixing with water. An artificially sweetened version with reduced sugar called Pocari Sweat Ion Water (ポカリスエット イオンウォーター, Pokari Suetto Ion Wōtā) is also sold.[2]

Nomenclature[edit]

The reference to sweat in the name of the beverage might have a somewhat off-putting or mildly humorous connotation for some native English speakers. However, the name was chosen by the manufacturers originally for the purpose of marketing the product as a sports drink in Japan,[3] where English words are used differently. It was largely derived from the notion of what it is intended to supply to the drinker: all of the nutrients and electrolytes lost when sweating.[4][5] The first part of the name, Pocari, does not have any meaning; the word was coined for its light, bright sound.[6]

Lunar Dream Capsule project[edit]

On 15 May 2014, Pocari Sweat started a project to send a "dream capsule" to the Moon. The capsule will have the same shape as a Pocari Sweat can and will be filled with Pocari Sweat powder. Once it arrives, Pocari Sweat will be the first commercial product advertised on the Moon.[7] Originally scheduled to launch on a SpaceX Falcon 9 rocket in October 2015[8], it is currently booked on a Astrobotic Technology lander which will launch in 2021.[9]

See also[edit]

References[edit]

  1. ^ "Welcome to Pocari Sweat Website". Pocarisweat.com.ph. Archived from the original on 2012-11-22. Retrieved 2012-11-09.
  2. ^ "価格.com - 大塚製薬 ポカリスエット イオンウォーター レビュー評価・評判" (in Japanese). Retrieved 31 March 2014.
  3. ^ Global Business Languages, pp.18-19 Tracy L. Melin, Nina M. Ray, 2005
  4. ^ "Maeda-Use/Misuse of Loan-words". iteslj.org.
  5. ^ Herbig, Paul A. (1998). Handbook of cross-cultural marketing. Binghamton, NY: International Business Press. p. 3. ISBN 0-7890-0154-3.
  6. ^ "Pocari Sweat Basic Q&A - Q&A [ Pocari Sweat ]". Pocarisweat.info. Retrieved 2012-11-09.
  7. ^ Pocari Sweat is putting the first ever ad on the lunar surface, techinasia.com
  8. ^ Sports Drink Set for Moon Mission; But, Why?, devicemag.com
  9. ^ [1]

External links[edit]