PocketBook International

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PocketBook International S.A.
TypePrivately held company
IndustryConsumer electronics
Online distribution
Founded2007
HeadquartersLugano, Switzerland
ProductsE-book readers
RevenueIncrease $ 151 million (2010)[1]
Number of employees
230 (June 2020)
Websitewww.pocketbook.ch
Footnotes / references
Manufacturer: Foxconn

PocketBook is a multinational company which produces e-book readers based on E Ink technology (an electronic paper technology) under the PocketBook brand. The company was founded in 2007 in Kyiv, Ukraine, and its headquarters were shifted to Lugano, Switzerland in 2012.[2] These devices enable users to browse, buy, download, and read e-books, newspapers, magazines and other digital media via wireless networking to the PocketBook Store.[3]

Development and manufacture[edit]

The devices are assembled by factories such as Foxconn, Wisky and Yitoa and shipped out to more than 40 countries.

Device list[edit]

Number e-book reader Model Year
45 InkPad Color 2021
44 Basic 4 2020
43 Touch Lux 5 2020
42 Color 2020
41 InkPad X 2019
40 Touch HD 3 (632) 2019
39 InkPad 3 Pro (740-1) 2019
38 Touch Lux 4 (627) 2018
37 Basic Lux 2 2018
36 InkPad 3 2018
35 Touch HD 2 2018
34 Aqua 2 2017
33 Basic 3 2017
32 Basic Lux (615) 2017
32 Touch HD (631) 2016
30 InkPad 2 (840) 2016
29 Basic Touch 2 (625) 2016
28 Touch Lux 3 (626) 2015
27 Touch Lux 2 (626) 2015
26 Basic 2 (614) 2015
25 Sense/Fashion (630) 2014
24 InkPad (840) 2014
23 Ultra (650) 2014
22 Aqua (640) 2014
21 CAD Reader 2014
20 CAD Reader Flex 2014
19 Basic Touch (624) 2013
18 CoverReader 2013
17 Mini (515) 2013
16 Touch also as. Touch Lux (623) 2013
15 Color Lux (801) 2013
14 Touch (622) 2012
13 Basic New (613) 2012
12 360 Plus (512) 2011
11 Pro 912 2011
10 Pro 612 2011
9 Basic (611) 2011
8 Pro 903 2011
7 Pro 603 2011
6 Pro 602 2010
5 Pro 902 2010
4 Pro 901 2010
3 302 Cookie 2009
2 360 2009
1 E301 2007

Models from same family sometimes use same model numbers such as :

  • Touch HD PB631...
  • Touch HD 2 PB631-2...

Sales geography[edit]

The company's products are sold in 35[4] countries worldwide – in Central, Eastern, and Western Europe, in Baltic and Commonwealth of Independent States countries, as well as in Australia, Israel, New Zealand, and others. As of December 2013, PocketBook claimed it had sold over two million e-reader and tablet devices.[5]

History[edit]

Year Brief history
2007 PocketBook was founded.
2008 The development of the first PocketBook e-reader - PocketBook 301 - has started.
2009 Release of PocketBook's second e-reader, the PocketBook 360°.[6]
2010 PocketBook IQ 701[7] – a multimedia e-book reader running the Android operating system.

Market launch of PocketBook Pro 602[8] and PocketBook Pro 902.

2011 PocketBook launches the world's first e-book readers with a smartphone set of wireless interfaces (Bluetooth, Wi-Fi and 3G) – PocketBook Pro 603[9] and 903.[10]

Market launch of PocketBook 360 Plus[11] – an updated version of the PocketBook 360 model with Wi-Fi support and more powerful architecture.

Production of PocketBook devices starts at the specially designated production line at a Foxconn factory.

Market launch of PocketBook A10[12] – a tablet computer running Android 2.3.5.

2012 Market launch of PocketBook A 7" – a multimedia e-book reader that runs Android 2.3.7, and PocketBook Touch[13] - an e-reader with a multi-sensor 6-inch E Ink Pearl display.

At the IFA exhibition in Berlin, PocketBook introduces two new devices: PocketBook Basic New — an improved version of PocketBook Basic 611, and PocketBook SURFpad — a tablet computer running Android 4.0.4., which became one of the first devices with the pre-installed Yandex.Store app store.

2013 The company presented PocketBook Colour Lux – the world's first color E Ink e-reader with built-in light[14]

The first model of Touch Lux series was represented – an e-reader with Pearl HD display and frontlight[15]

Launch of PocketBook Mini a 5-inch compact E Ink e-reader[16]

The presentation of PocketBook CoverReader[17] – the first flip-cover with E Ink screen for smartphones,

A new construction-oriented device PocketBook CAD Reader[18] with EPD E Ink Fina screens first shown at Autodesk University international exhibition in Los Angeles, USA. The CAD Reader has remained vaporware ever since.

2014

PocketBook updates the product line of its E Ink e-readers with two products. In March 2014 world's first serial water-resistant and dustproof E Ink reader PocketBook Aqua[19] was announced. Later, in May 2014 PocketBook represents the first serial E Ink e-reader with a built-in camera – PocketBook Ultra.[20] 7.8-inch PocketBook InkPad[21] was also represented in spring 2014.

2015 In 2015 PocketBook has represented PocketBook Digital[22] – an end-to-end e-reading solution intended to provide growth opportunities to companies engaged in the book industry. Being one of the key elements of PocketBook Digital, PocketBook Cloud offers secure, convenient cloud reading and storage for users' digital libraries.

At IFA 2015 in Berlin PocketBook shows recently announced PocketBook Touch Lux 3[23] – a new flagship model.

2016 PocketBook e-reader with 13,3 diagonal screen wins Red Dot Award: Product Design 2016.[24]

PocketBook represented flagship models among which: PocketBook Touch Lux 3 Ruby Red, PocketBook InkPad 2[25] and PocketBook Touch HD[26] - e-reader with E Ink Carta™ HD screen and frontlight, that gives convenient opportunities to listen to audio-files.

2017 Among the new products represented by PocketBook in 2017 – PocketBook Aqua 2[27] – the successor of Aqua series, water-proof and dust-resistant e-reader with IP57, that can be immerged into the water for 30 minutes on 1 meter depth.
2018 In February 2018 PocketBook InkPad 3 the e-reader with 7.8-inch screen diagonal and SMARTlight function was launched.[28]
2019 PocketBook has released 10.3-inch e-reader InkPad X.[29] Same year was launched the brand’s flagship model Touch HD 3 with SMARTlight function and protected from water.[30]
2020 PocketBook launched its own on-line bookshop for customers in D-A-Ch region – pocketbook.de. The new bookshop also appeared on PocketBook e-readers as the preinstalled application.[31]

In spring 2020 PocketBook Color was first presented to the market, it became the first e-reader with color E Ink Kaleido screen.[32]

2021 PocketBook extends the product line of color e-readers announcing the 7.8-inch e-reader with color E Ink new Kaleido (Kaleido Plus) screen.[33]

See also[edit]

References[edit]

  1. ^ "Russia's e-book boom is a page-turner", The Daily Telegraph, 25 February 2011, archived from the original on 1 March 2011
  2. ^ "POCKETBOOK COLOR REVIEW: IS COLOR E INK FINALLY READY? E Ink Kaleido is the best screen tech yet for color e-readers". theverge.com/.
  3. ^ "PocketBook mit eigenem Online-Shop". boersenblatt.net/.
  4. ^ "PocketBook targets APAC expansion". channelemea.com. 23 June 2017.
  5. ^ PocketBook has sold 2 million units January 21, 2014
  6. ^ "Review of the PocketBook 360° eReader – Lean, Light, Beautiful and Blazing Fast". Archived from the original on 22 February 2014. Retrieved 4 February 2014.
  7. ^ "PocketBook IQ Tablet (701) Review". the-ebook-reader.com.
  8. ^ "PocketBook 602 Review, News, and Videos". the-ebook-reader.com.
  9. ^ "PocketBook 603 Wireless eReader with Wacom Touchscreen". the-ebook-reader.com.
  10. ^ "PocketBook 903 9.7" Wireless eReader Review". the-ebook-reader.com.
  11. ^ "PocketBook 360 Plus Review and Video Review". the-ebook-reader.com.
  12. ^ "New PocketBook A10 Android 2.3 Tablet (Video) - The eBook Reader Blog". the-ebook-reader.com.
  13. ^ "Pocketbook Touch 622 Revealed". goodereader.com. 2 March 2012.
  14. ^ "Review of the Pocketbook Color Lux eReader". goodereader.com. 24 July 2013.
  15. ^ "Pocketbook Touch Lux e-Reader – First Look". goodereader.com. 22 May 2013.
  16. ^ Hoffelder, Nate (26 June 2013). "PocketBook 515 eReader to Launch Next Month, Will Cost $90". the-digital-reader.com.
  17. ^ "Review of the Pocketbook Cover for Samsung Galaxy Phones". goodereader.com. 9 January 2014.
  18. ^ "First Look at the Pocketbook CAD". goodereader.com. 9 January 2014.
  19. ^ "New PocketBook Aqua Might be a Good Vacation e-Reader". goodereader.com. 27 February 2014.
  20. ^ "Pocketbook Ultra 650 e-Reader Review". goodereader.com. 9 September 2014.
  21. ^ "The PocketBook InkPad is a Sexy New e-Reader". goodereader.com. 20 May 2014.
  22. ^ "Alternative zu Amazon und Tolino: Buchmedia, KNV und Umbreit trommeln für PocketBook". ebook-fieber.de. 30 October 2015.
  23. ^ "Evolution statt Revolution lautet das Motto des Pocketbook Touch Lux 3". allesebook.de.
  24. ^ "PocketBook E-Reader mit 13.3 Zoll Diagonale triumphiert beim Red Dot Award - Produkt Design 2016".
  25. ^ "Pocketbook Inkpad 2 8" eReader – 199 Euros". the-digital-reader.com. 8 August 2016.
  26. ^ "PocketBook Touch HD". allesebook.de. 18 June 2017.
  27. ^ "Pocketbook Aqua 2 Review". goodereader.com. 27 July 2017.
  28. ^ "Pocketbook InkPad 3 will be available later this week". goodereader.com. 6 February 2018.
  29. ^ "Pocketbook InkPad X Review". goodereader.com. 6 December 2019.
  30. ^ "Pocketbook Touch 3 HD Review". goodereader.com. 8 February 2019.
  31. ^ "PocketBook überarbeitet Online-Shop von Grund auf". allesbook.de. 30 March 2020.
  32. ^ "The First Color E Ink Devices Are Finally Here". gizmodo.com. 2 September 2020.
  33. ^ "PocketBook's new 7.8-inch InkPad Color is the color ereader you've been waiting for". techradar.com. 17 February 2021.