Pogo (TV channel)

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Pogo TV
Broadcast area
  • India
  • Bhutan
  • Nepal
  • Sri Lanka
HeadquartersMumbai, Maharashtra, India
  • Hindi
  • Tamil
  • Telugu
Picture format16:9 partially letterboxed 576i SDTV
OwnerWarner Bros. Discovery Asia-Pacific[1]
Sister channels
Launched1 January 2004; 18 years ago (2004-01-01)
WebsitePogo TV
Streaming media
Jio TV
Live TV
Tata Play
Live TV

Pogo is an Indian cable and satellite television channel owned and operated by Warner Bros. Discovery India under its International division, as part of Cartoon Network India as the network’s sister channel. It was launched on 1 January 2004. Broadcasting primarily animated programming, Pogo is Turner's South Asia-exclusive children's television network.

A timeshift version is available for Nepal, Bhutan,[2] and Sri Lanka.[3] Pogo is available as a block in Bangladesh and Pakistan on Cartoon Network, and in Thailand on Family Channel 13.[4]



The original Pogo Logo, used from 2004 to 2016.

Pogo was officially launched on 1 January 2004 by Turner International India.[5] After its launch, the channel primarily broadcast programming from Cartoon Network and Boomerang such as Tweenies, Beakman's World and Looney Tunes, Scooby-Doo. On 1 March 2005, Pogo launched Takeshi's Castle in which Bollywood personality and anchor, Jaaved Jaaferi gives commentary.[6]


In 2010, Pogo began focusing more on live action programming than animated series.[citation needed] In 2011, Pogo began to compete with its sister channel Cartoon Network in ratings. The channel began airing shows such as Batman, The Powerpuff Girls, and more. Pogo acquired the rights of Chhota Bheem and subsequently began airing the show, which became hugely successful in India. In 2012, Pogo became leading kids channel in India by surpassing its sister channel Cartoon Network in ratings and enjoyed to be the No. 1 kids channel in India. Chhota Bheem proven to be huge success for Pogo. The channel started airing more local shows including Chhota Bheem.[citation needed]

In February 2013, the Government of Bangladesh banned the broadcast of Pogo in the country, as it was accused of broadcasting there without authorization. The Indian feeds of Disney Channel and Disney XD were also banned in Bangladesh as they were accused of broadcasting in Hindi throughout the day.[7]


A variation of Pogo's current logo, used as of November 7, 2016.

In 2016, Pogo rebranded with a new logo and look and the premiere of Yo-kai Watch on 11 January and Tashi on 23 January.[8] The channel began classic shows from Hanna Barbera, such as Tom and Jerry and Scooby-Doo!.

In 2017, Grizzy and the Lemmings started to air on the channel on 2 January, Oddbods on 9 January and Andy Pirki on 3 December.[9][10]


In 2018, Pogo started more focus on Chhota Bheem, Mighty Raju, Tik Tak Tail, etc. and hence stopped some of the international shows.[citation needed]

Pogo broadcast mostly Indian series and some international shows. From 2019 to 2020, the channel shifted its focus to Indian animation.[11]

Pogo TV became the third most watched kids channel across all genres with TRP in December 2020.[12]

In 2020, Pogo stopped all international shows and aired only indian Animations like Chhota Bheem, Dabangg, Roll No 21, Lambuji Tinguji and Bandbudh Aur Budbak.

Pogo aired an animated movie Shaktimaan New TV Special on November 14, 2021.[13] A Telugu-language audio track was added again to Pogo on 30 November 2021.[14]


In 2022, Pogo resumed airing international shows such as Grizzy and the Lemmings, Mr. Bean: The Animated Series and Yo-kai Watch.[15][16][17]

On August 22, 2022, Ekans - Snakes Awake, an original animated series of Cartoon Network (India) was shifted on Pogo TV.[18][19][20][21] On September 04, 2022 the channel premiered its special episode titled Ekans: Origin Story.[22] The channel also launched an original movie of that series titled Ekans: The Mystery Of Three Gems on October 09, 2022 at 12:30 PM IST.[23][24] The theatrical film of that series titled Ekans – Hero Ek Villain Anek was launched on the channel on October 16, 2022.[25]


See also[edit]


  1. ^ Roy, Tasmayee Laha (5 March 2020). "Pogo & Cartoon Network go local with India Originals". Exchange4media. Retrieved 24 September 2020.
  2. ^ "Animation program "Ro-Ngoedrup-Chen" launched". The Bhutanese. 24 August 2013. Retrieved 25 June 2022.
  3. ^ "Cartoon Network and Pogo go on air in Sri Lanka". afaqs!. Retrieved 25 June 2022.
  4. ^ "Turner takes POGO to Thailand".
  5. ^ Vaid, Sumita (24 November 2003). "Turner International India to launch 24-hour kids' channel, POGO". afaqs!. Retrieved 19 January 2021.
  6. ^ "Pogo premiers Japanese game show 'Takeshi's Castle'". Indian Television Dot Com. 24 February 2005. Retrieved 26 May 2022.
  7. ^ "Govt slaps ban on Hindi-dubbed Doraemon telecast". BDNews24. 14 February 2013. Retrieved 21 June 2022.
  8. ^ "Pogo lines up two new international shows in January". Indian Television Dot Com. 12 January 2016. Retrieved 26 May 2022.
  9. ^ "Pogo welcomes New Year with new shows, movie mania". Indian Television Dot Com. 3 January 2017. Retrieved 26 May 2022.
  10. ^ "Pogo launches indigenous slapstick comedy Andy Pirki". Indian Television Dot Com. 25 November 2017. Retrieved 26 May 2022.
  11. ^ "Pogo & Cartoon Network go local with India Originals - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 19 January 2021.
  12. ^ Barc trp data. "Barc report. DATA Week 39: Saturday, 26th September 2020 To Friday, 2nd October 2020". barcindia.co.in. Retrieved 5 October 2020.
  13. ^ Shaktimaan | New TV Special | Sunday 14th November, 10 PM | Pogo TV, retrieved 9 November 2021
  14. ^ "Kids' favourite POGO is now available in Telugu". Animation Xpress. 30 November 2021. Retrieved 12 July 2022.
  15. ^ Grizzy and the Lemmings | Fun Ke Rang | Monday - Friday 5.30 PM | Pogo, retrieved 6 May 2022
  16. ^ Mr Bean | Animated Series | Monday - Friday 2 PM | Pogo, retrieved 6 May 2022
  17. ^ Yo-Kai Watch | New Show | Monday - Friday 11.15 AM & 6.15 PM | Pogo, retrieved 26 May 2022
  18. ^ "Ekans ki baat hi kuch aur hai! Stay tuned to see him on POGO TV very soon". Retrieved 1 August 2022.
  19. ^ Logon ke dilon mein baj rahi hai ghanti kyun ki Ekans maar raha hai entry. Aagaya hai naya rakshak ab POGO par.Catch Ekans, 22nd Aug onwards, Mon-Fri at 7pm only on POGO, retrieved 21 August 2022
  20. ^ Logon ke dilon mein baj rahi hai ghanti kyun ki Ekans maar raha hai entry. Aagaya hai naya rakshak ab POGO par. Catch Ekans, 22nd Aug onwards, Mon-Fri at 7pm only on POGO, retrieved 21 August 2022
  21. ^ "Ab adventures ki hogi nahi koi kami! | Watch Ekans, Mon-Fri, 7 PM exclusively on POGO". Retrieved 24 August 2022.
  22. ^ Ekans – Origin Story | POGO | Movie – 4th September – 12:30 PM, retrieved 2 September 2022
  23. ^ Ekans: The Mystery Of Three Gems | POGO | Movie – 9th October – 12:30 PM, retrieved 4 October 2022
  24. ^ "Warner Bros. Discovery's kids' entertainment channels—Discovery Kids, Cartoon Network, and POGO—are getting into the festive spirit with an action-packed and entertaining content line-up for kids and families to watch together". Retrieved 1 October 2022.
  25. ^ Ekans – Hero Ek Villain Anek | New Movie | POGO | 16th October - 12:30 PM, retrieved 12 October 2022

External links[edit]