PointCast Media

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PointCast Media, now defunct, was a pay per click feed and keyword advertising company.[1] The privately held firm developed an ad keyword network, and it was one of the first organizations to aggregate paid search listing from the pay for search firms. PointCast Media had offices in New York and London.

History[edit]

PointCast Media was adserving software developed by Bramar Inc. at the start of the Dot-com era. Its ad serving technology was licensed exclusively by BCN Inc. BCN was one of the three largest banner advertising delivery networks, generating over 2 billion banner clickthroughs per month at click conversion ratios as high as 4.9%. The competitors of BCN were ValueClick and DoubleClick. BCN Inc had established their advertising network as one of the largest in the United States with over 5,000 website publishers.

At its height, BCN Inc. offered $125 million in 1998 for the ad serving technology, but Bramar Inc. declined the sale. Since Bramar had only one client for its adserving software and had been pre-paid the licensee fee until 2006, the company was restricted from licensing the software to any other companies until the 10-year agreement expired. In 2001 BCN Inc. saw a dramatic decline in banner advertising and ceased operations during that year. Later in 2001 executives from the defunct BCN Inc with a London, UK based venture capitalist approached Bramar Inc and purchased the PointCast Media ad serving platform.

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