Point of No Return (Keyshia Cole album)

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Point of No Return
Point-of-no-return-keyshia-cole.png
Studio album by
ReleasedOctober 7, 2014 (2014-10-07)
Recorded2013–2014
Genre
Length42:28 (standard)
50:21 (deluxe)
LabelInterscope
Producer
Keyshia Cole chronology
Woman to Woman
(2012)
Point of No Return
(2014)
11:11 Reset
(2017)
Singles from Point of No Return
  1. "Next Time (Won't Give My Heart Away)"
    Released: March 31, 2014
  2. "Rick James"
    Released: March 31, 2014
  3. "She"
    Released: July 8, 2014
Professional ratings
Review scores
SourceRating
Allmusic2.5/5 stars[1]
Robert Christgau(2-star Honorable Mention)(2-star Honorable Mention)[2]

Point of No Return is the sixth studio album by R&B singer Keyshia Cole; it was released on October 7, 2014, by Interscope Records and Universal Music Group and served as Cole's final album with the label.[3] The album features production from various music producers including Tim Kelley of Tim & Bob, Mike Will Made It, DJ Mustard, WillieDonut, Amadeus, Stargate and features guest appearances by 2 Chainz, Juicy J, Gavyn Rhone, Wale, August Alsina, Faith Evans and Future.[4] The album has had unsuccessful sales, selling less than 45,000 copies and being Cole's lowest selling album to date. Point of No Return received mixed reviews.

Background[edit]

In August 2013, it was reported that songwriter Elijah Blake started working with Cole on her sixth studio album.[5] During the composition of the album, Cole collaborated with artists Juicy J, Future, Wale, Mike Will Made It, Birdman, and R. Kelly. The album marks Cole's last release with Interscope Records. The album's release was set to coincide with the premiere of her reality show Keyshia Cole: All In on BET.[6] Instead, the show premiered in February 2015.

Singles[edit]

On March 15, 2014, Cole took to Instagram to play snippets from her upcoming album. Along the snippets was club banger, "Rick James" (featuring Juicy J).[7] The single premiered on Power 105's morning show, The Breakfast Club, but it was released on digital retailers three months later on June 3, later than "Next Time (Won't Give My Heart Away)" thus becoming the second single, despite having earlier premiere.

On March 20, 2014, Cole's single "Next Time (Won't Give My Heart Away)" was released on her SoundCloud. The single was released on iTunes on March 31, 2014 thus becoming the first digital single of the project. The music videos for both of the songs were released in April.

On July 2014, the third single "She" produced by DJ Mustard was released.

She released a promotional single "I Remember (Part 2)" on September 23, 2014. It is the sequel to her single "I Remember". The music video was released on October 21, 2014.[8]

Despite not being released as singles, Cole appeared on 106 & Park and premiered seven music videos in October 2014: "N.L.U" (featuring 2 Chainz) (October 3, 2014),[9] "Believer" (October 7, 2014),[10] "Love Letter" (featuring Future) (October 8, 2014),[11] "Intro (Last Tango)" (October 9, 2014),[12] "Party Ain't a Party" (featuring Gavin Rhone) (October 10, 2014),[13] "Heat of Passion" (October 13, 2014),[14] She released a further two in January 2015: "Do That For (B.A.B)" (January 6, 2015)[15] and "New Nu" (January 6, 2015).[16]

Commercial performance[edit]

The album debuted at number 9 on the US Billboard 200 chart, selling 26,000 copies during its first week. [17]

Track listing[edit]

Standard edition
No.TitleWriter(s)Producer(s)Length
1."Intro (Last Tango)"Keyshia Cole, Tim Kelley, Marcus WhiteTim Kelley, Seige Monstracity2:54
2."Heat of Passion"Cole, Antwan Thompson, Jerrol Wizzard, Troy TaylorAmadeus, Jerrol "Boogie" Wizzard, Troy Taylor4:00
3."N.L.U" (featuring 2 Chainz)Cole, Sean Fenton, Tauheed Epps, Larry Griffin, Jr., Mark Landon, Robert KellyS1, M-Phazes4:14
4."Next Time (Won't Give My Heart Away)"Cole, Thompson, WizzardAmadeus, Jerrol "Boogie" Wizzard3:34
5."Rick James" (featuring Juicy J)Cole, Breana Marin, Fenton, Jordan Houston, Roahn Hylton, Brandon Bell, Taylor Parks, Kam Parker1st Born, Donut4:11
6."New Nu"Cole, Michael Williams, Marquel Middlebrooks, Nayvadius Wilburn, Timothy Thomas, Theron ThomasMike Will Made It, Marz2:57
7."She"Cole, Fenton, Kirby Dockery, Dijon McFarlane, Printz BoardDJ Mustard, Printz Board3:46
8."Believer"Ester Dean, Jasper Cameron, M.S. Eriksen, T.E. HermansenStargate3:34
9."Love Letter" (featuring Future)Cole, Wilburn, Williams, MiddlebrooksMike Will Made It, Marz3:34
10."Party Ain't a Party" (featuring Gavyn Rhone)Cole, Patrick Hayes, Tenisha YoungerPatrick Hayes4:51
11."Remember (Part 2)"Cole, Hayes, YoungerPatrick Hayes4:59
Total length:42:32

Charts[edit]

Chart (2014) Peak
position
US Billboard 200 9
US Billboard Top R&B/Hip-Hop Albums 1

References[edit]

  1. ^ "Point of No Return". AllMusic.
  2. ^ Christgau, Robert. "CG: Keyshia Cole". Retrieved 4 August 2016.
  3. ^ "Exclusive: Keyshia Cole on New Album, Going Independent & State of R&B Today". fuse.tv. 2014-03-26. Retrieved 2014-09-27.
  4. ^ "Keyshia Cole unwraps new album "Point of No Return" tracklisting". hamadamania.com. 2014-09-23. Retrieved 2014-09-27.
  5. ^ "Keyshia Cole hits the studio with Elijah Blake for sixth studio album". hamadamania.com. 2013-08-19. Retrieved 2014-09-27.
  6. ^ "Keyshia Cole Officially Returns To BET With New Reality Show". designntrend.com. 2014-08-12. Retrieved 2014-09-27.
  7. ^ "Keyshia Cole Announces New Single 'Rick James' Featuring Juicy J". Rap-Up.
  8. ^ Keyshia Cole - Remember (Part 2). 21 October 2014 – via YouTube.
  9. ^ Keyshia Cole - N. L. U ft. 2 Chainz. 3 October 2014 – via YouTube.
  10. ^ Keyshia Cole - Believer. 7 October 2014 – via YouTube.
  11. ^ Keyshia Cole - Love Letter ft. Future. 8 October 2014 – via YouTube.
  12. ^ Keyshia Cole - Intro (Last Tango). 9 October 2014 – via YouTube.
  13. ^ Keyshia Cole - Party Ain't A Party ft. Gavyn Rhone. 10 October 2014 – via YouTube.
  14. ^ Keyshia Cole - Heat Of Passion. 13 October 2014 – via YouTube.
  15. ^ Keyshia Cole - Do That For (B.A.B.). 6 January 2015 – via YouTube.
  16. ^ Keyshia Cole - New Nu. 6 January 2015 – via YouTube.
  17. ^ HipHopDX (15 October 2014). "Hip Hop Album Sales: Keyshia Cole, Childish Gambino, Tinashe, Flying Lotus". HipHopDX.