Point of View (non-governmental organisation)

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Point of View is a non-profit organisation based in Mumbai, Maharashtra, India.[1] Its co-founder and director is Bishakha Datta.[2] Sexuality, Gender and Rights: Exploring Theory and Practice in South and Southeast Asia informs that the organisation aims "to promote the pins of view of women through a creative and sustained use of media, art and culture.[3] It co-produces a newsletter Veshyas, Vamps, Whores and Women.[1] In 2003 it designed an academic programme to understand the dynamics of the use of women in advertising. It bemoaned the westernised look of women used by the Indian media sampling 200 advertisements for products ranging from "cosmetics to cars".[4]

Nidhi Goyal is the organization's Sexuality and Disability Program Director.[5]


  1. ^ a b Joanne Csete; Human Rights Watch (Organization) (2002). India: Epidemic of Abuse : Police Harassment of HIV/AIDS Outreach Workers in India. Human Rights Watch. p. 13. GGKEY:WQ1DC6K6HZF. Retrieved 18 May 2012.
  2. ^ Panos Institute, India (1 December 2004). The Unheard Scream: Reproductive Health and Women's Lives in India. Zubaan. p. 12. ISBN 978-81-86706-70-1. Retrieved 18 May 2012.
  3. ^ Geetanjali Misra; Radhika Chandiramani (5 November 2005). Sexuality was and Rights: Exploring Theory and Practice in South and Southeast Asia. Sage Publications. p. 296. ISBN 978-0-7619-3403-5. Retrieved 18 May 2012.
  4. ^ "The adman's woman - An interactive, multimedia curriculum for students of media courses encourages a critical exploration of advertising and the images of women that it projects". The Hoot. New Delhi: The Media Foundation. 13 November 2003. Retrieved 18 May 2012.
  5. ^ Aranha, Jovita (25 September 2017). "Change Through Humour! Meet Nidhi Goyal, India's First-Ever Disabled Woman Comedian". The Better India. Retrieved 27 August 2018.

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