Poison by Dior
|Fragrance by Christian Dior|
|Type||A feminine Tuberose fragrance with fruity spices.|
|Notes||A spicy floral elixir.|
|Top notes||Coriander, orange blossom, plum, black pepper, star anise|
|Heart notes||Tuberose Absolute, rose de mai, carnation, jasmine, labdanum, berries, cinnamon, honey|
|Base notes||Vanilla, Amber, Sandalwood, Cedarwood, Vetiver, Heliotrope, Opoponax, Musk|
|Released||July 4, 1985|
|Tagline||Poison is my potion.|
Poison is a fragrance introduced by Christian Dior in 1985. The popularity of the scent made it become a brand in its own right and resulted in the subsequent release of five flanker fragrances: Tender Poison, Hypnotic Poison, Pure Poison, Midnight Poison and Poison Girl.
By 1980, Dior was enjoying robust product sales in Europe. At the time, the company was one of the top two cosmetics companies in the region. However, they were not able to achieve the same level of success in the American cosmetics market as they were ranked as the twentieth best selling cosmetics company in U.S..
In order to close the gap between the Dior's sales on both sides of the Atlantic, the company's president Maurice Roger commissioned a blockbuster fragrance that would dominate the American market. Dior invested heavily in meticulous research and development.
Dior developed a savvy marketing strategy based on the controversial name of Yves Saint Laurent's top-selling fragrance Opium. The company wanted a name for the new fragrance that would generate massive publicity and, in turn, sales.
After testing approximately 800 scents created by independent perfumers, Dior selected a bombastic fragrance created by perfumier Edouard Flechier. It was a scent unlike any other with notes of wild berries, sandalwood, musk, jasmine, orange blossom, coriander, vetiver, pepper, cedar, cinnamon, rosewood, plum, heliotrope, tuberose, vanilla, rose de mai absolute, cistus labdanum and opopanax.
The bottle designed to contain the fragrance was as painstakingly researched as every other aspect of the product. A unique bottle was crafted for Poison and designed to look like forbidden fruit. The color of the apple shaped bottle is deep shade of amethyst, the neck is gold with a crystal stopper.
Poison won the FiFi Award in 1987.
Variants of Poison
Hypnotic Poison was created launched in 1998. Created by perfumer Annick Menardo the fragrance is an oriental vanilla scent. The top notes are plum, apricot and coconut with tuberose, jasmine, rose, caraway and lily of the valley middle notes. The base notes are musk, vanilla, sandalwood and almond.
The spokesmodel was Letícia Birkheuer.
In 2007, with John Galliano at the helm of the House of Dior, a fifth fragrance was added to the series. Midnight Poison was contained in a sapphire blue bottle. The scent was created by Jacques Cavallier, Olivier Cresp and François Demanchy.
In 2016, Dior released another variant of the original Poison perfume called Poison Girl. Created by perfumer François Demachy, the fragrance comes in a clear, pink bottle. It has a top note of bitter orange, a Grasse and Damascus Rose heart note, and a base note of Venezuelan tonka bean. The top note is bitter orange, the heart note is Grasse Rose, and a base note of Venezuelan tonka bean. The scent also has sandalwood, tolu balm, almond, and vanilla.
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