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Political positivism is a theory founded by Ljubisa Bojic (Serbian: Ljubiša Bojić). It includes intensive use of media to promote unity, participation, and positivism in thinking of common men and women.
Gradual change of individuals results in a big alteration for the community as a whole. Psychology is the key to our success. On the other hand, various media can impact great masses of people. Until today, politicians used TV programs, press, and different kind of propaganda to trigger wars, stimulate hate and impose conflict between people. Optimistic thinking enables us to make the difference together.
Introduction of the term
"Let we develop positivism as a new ideology - and the only one that can’t hurt anybody. Let’s alter use of media for the greater reason", said Ljubisa Bojic during a gathering of Serbian Strengths Movement supporters in Kragujevac on 24 February 2007. He said, this proposition would be introduced to the international community at the Young Democratic Leaders Network summit in Istanbul (2007).
Political positivism abides by this philosophy:
Creative media use in needed for education, to increment people rather than to amuse. Entertainment makes 99% of the world news at present. Political positivism, or media positivism includes intensive use of media to promote unity, participation, and positivism in thinking of common men and women. Gradual change of the citizens results in a big change for the society. If we all think optimistic, and have strong will to do something together, we can make the difference.
Martin Seligman officially initiated the study of positive psychology in 1998, during his term as President of the American Psychological Association. University of East London was the first in Europe to offer postgraduate diploma in Applied positive psychology as “the scientific study of optimal human functioning with an aim to understand the factors that enable individuals and communities to thrive. This rapidly developing field brings solid empirical research into areas such as well-being, flow, positive emotions, human strengths, wisdom, creativity, psychological health and characteristics of positive groups and institutions.”
Late Serbian Prime Minister Zoran Djindjic offered change in a way of thinking to Serbian citizens. He used to go around the country and tell people that change starts with them. His determination continues to live in today’s Serbia. Djindjic said that everyone gets to be a winner of the “life battle” at birth. Numerous governments, such as Hong Kong, have branding initiatives with notable internal impact. Some of them, broadcast ads which help people in many ways. They bear messages warning viewers to save energy, or help keep clear the city….
Ministry of positivism would consist of psychologists and advertisers who would work together as a team. Their main aim is to significant positive influence on citizens lives. Interdisciplinary team of professionals from the ministry would maintain strong relation with the universities where applied positive psychology is examined.
Users of public broadcasting licenses would be obliged to provide share of their programs for free. The same goes for the print media, outdoor billboards space etc. New legislation introduced to the parliament would define aspects of media use by the state.
University of Pennsylvania states that positive psychology is study of positive emotions, positive character, and positive institutions. Variety of assets is to be used to motivate members of society to change themselves. Except special positive TV, radio, paper, and billboard advertisements with general messages, lectures, seminars, tutorials, workshops, group exercises will be offered by the Ministry of positivism.
Types of ads
1. Advertisements carrying strong subconscious messages. 2. Creative ads with general slogans aimed to inspire basic human emotions and optimism. 3. Narrow appeals to the public such as: “Exercise once daily”. 4. Thematic short TV, radio shows and newspaper texts embracing tips for better life.
Character Strengths and Virtues (CSV) handbook identifies core virtues, made up of twenty-four measurable character strengths. The organization of these virtues and strengths is as follows: 1. Wisdom and Knowledge: creativity, curiosity, open-mindedness, love of learning, perspective 2. Courage: bravery, persistence, integrity, vitality 3. Humanity: love, kindness, social intelligence 4. Justice: citizenship, fairness, leadership 5. Temperance: forgiveness and mercy, humility and modesty, prudence, self-regulation 6. Transcendence: appreciation of beauty and excellence, gratitude, hope, humor, spirituality
- Journalism.org: Research, Resources and Ideas to Improve Journalism
- American Journalism Review magazine