Polly Waffle

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Polly Waffle
Type Chocolate bar
Associated national cuisine Australia
Created by Hoadley's Chocolates
Invented 1947
Main ingredients Wafer, marshmallow, chocolate
Cookbook: Polly Waffle  Media: Polly Waffle

Polly Waffle was a 50 gram Australian chocolate bar that was manufactured in Australia by Nestlé. It was a waffle wafer tube filled with marshmallow and coated in compound chocolate.


Abel Hoadley opened a jam factory in South Melbourne, Victoria, in 1889, trading as A. Hoadley & Company.[1] By 1895, business had expanded rapidly and Hoadley built a five-storey premises, the Rising Sun Preserving Works. He produced fruit preserves including jams and jellies, candied fruit and peels, sauces, and confectionery, and employed a workforce as large as two hundred. By 1901, there were four preserving factories and a large confectionery works. Hoadley had acquired the firm of Dillon, Burrows & Co. and extended his products to vinegar, cocoa, and chocolate.

In 1910, the jam business was sold to Henry Jones Co-operative Ltd and in 1913, Hoadley's Chocolates Ltd was formed. The same year, Hoadley produced his first chocolate assortment. Hoadley's Chocolates made the first Polly Waffle bar in Melbourne in 1947. It was conceived by company accounts supervisor and family friend Mayfield B. Anthony.

In 1972, Hoadley's Chocolates was acquired by Rowntree's and became known as Rowntree Hoadley Ltd. In 1988, Nestlé acquired Rowntree's. The Rowntree chocolate brands were initially branded as Nestlé-Rowntree, until Nestlé dropped the Rowntree altogether.

During the 1970s the advertising slogan for Polly Waffle was "mmm, crunch, aah!".

In mid-2009 a new recipe for Polly Waffle was released along with new packaging announcing the change. The new product was the same appearance as the older product, but contained a more sugary and brittle wafer.

Nestlé announced on 23 November 2009 that Polly Waffle was being discontinued after 62 years due to poor sales.[2]

Nutritional content[edit]

A Polly Waffle contained 970 kilojoules of energy, and had a sugars content of over 50%.

In popular culture[edit]

"Polly Waffle" is sometimes used by Australians as a euphemism for faeces.[3] In May 2014, a member of the Liberal Party of Australia described a government budget delivered by Member of Parliament Joe Hockey as "about as popular as a Polly Waffle floating in a public pool".[4]


  1. ^ Lack, John (1918-05-12). "Hoadley, Abel (1844 - 1918) Biographical Entry - Australian Dictionary of Biography Online". Adb.online.anu.edu.au. Retrieved 2012-06-18. 
  2. ^ Peter, By (2009-11-24). "Polly Waffle choc bar being axed after 62 years". News.com.au. Retrieved 2012-06-18. 
  3. ^ Donnison, Jon (11 June 2014). "The rise and fall of Australian slang". BBC News Magazine. British Broadcasting Corporation. Retrieved 19 June 2014. 
  4. ^ Kelly, Mark (23 May 2014). "Toxic budget stirs up backbench jitters". The Sydney Morning Herald. Retrieved 19 June 2014. 
  • Australian Dictionary of Biography - Abel Hoadley entry
  • Australian Novel, "Deadly Unna"-Phillip Gwynne