Ralph Lauren Corporation
|Predecessor||Polo Ralph Lauren Corporation|
|Headquarters||New York City, New York, United States|
|Revenue||US$ 7,4 billion (2016)|
|US$ 794 million (2016)|
|US$ 546 million (2016)|
|Total assets||US$ 6,2 billion (2016)|
|Total equity||US$ 3,8 billion (2016)|
Number of employees
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For almost 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Lauren Ralph Lauren, Double RL, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. According to a study conducted in January 2016 by Millward Brown, their men’s luxury is perceived as number one in power by the consumer and number three in premium, women’s luxury is number one in power and number seven in premium, right behind Louis Vuitton, Polo is perceived as number one in power and number one in premium, and women's Lauren is number one in power and number one in premium. Ralph Lauren Corporation is an American, publicly traded holding company headquartered in New York City. Ralph Lauren Corporation began with the 1967 founding of the Polo Ralph Lauren company by American designer Ralph Lauren.
The origins of the RL Corporation began with men's ties, Polo Ralph Lauren in 1967. The name Polo was inspired by Porfirio Rubirosa, the Dominican diplomat, playboy and polo player. Born in 1939 as Ralph Lifshitz (he later changed his name to Ralph Lauren) in The Bronx, New York, to Ashkenazi Jewish parents from the Soviet Union (Belarus), Lauren pursued a career in menswear and had gained background working for Datrian Riser. He received a $50,000 loan to realize his vision for men's ties. By 1969, he had a boutique store within the Manhattan department store Bloomingdale's. Around that same time, he released a line of suits for women that were tailored in a classic men's style; and first used the Polo emblem on the cuff of the suit. In 1971, Polo Ralph Lauren launched its first women's collection of apparel and the first stand-alone store was opened in Beverly Hills, California.
The Polo Sport line was introduced in 1993. In 1997, the company went public on the New York Stock Exchange. By now, the company was structured to operate as an umbrella for its brands and other ventures and would be named the Ralph Lauren Corporation by the early-21st century. It was originally named Polo Ralph Lauren Corporation, but in subsequent years[clarification needed] the Polo in the name was dropped to reflect the company's presence in other concepts beyond the Polo line. The original Polo line remained as the flagship brand of the company. Ralph Lauren Corporation also manages several other brands, including Ralph Lauren Black Label, Ralph Lauren Purple Label, Ralph Lauren Blue Label, Lauren Ralph Lauren, Club Monaco, and Chaps.
The company launched its official web site, and online shop in 2000 as polo.com by RL Media (a cooperation between Ralph Lauren and NBC). It introduced a more youthful line, Rugby Ralph Lauren, in 2004.
By 2007, Ralph Lauren had over 35 boutiques in the United States and other international locations in London, Milan, Tokyo, and Moscow. Also in that year, Ralph Lauren Corporation acquired the NBC share of RL Media and the web site was relaunched as ralphlauren.com. By then, company revenue reached US$4.2 billion. In 2010, a Ralph Lauren store opened in Paris.
As of September 2013[update], the organization has announced changing of its leadership team and the creation of the Office of the Chairman, which will be led by Ralph Lauren. On 19 September 2013, the company announnced that Jackwyn L. Nemerov will replace Roger N. Farah as the president and chief operations officer.
In February 2014, Denise Incandela, former President of Saks Fifth Avenue Direct, joined Ralph Lauren Corporation as president of global digital and global e-commerce. Later that year Valérie Hermann joined Ralph Lauren Corporation as the lead in the luxury division.
On 29 September 2015, it was announced that Stefan Larsson would replace the company's founder, Ralph Lauren, as CEO in November. Lauren will stay on as executive chairman and chief creative officer.
Ralph Lauren Corporation produces clothing, accessories, footwear, fragrances, and furniture all marketed under its portfolio of various brands.
- Men's brands: Polo Ralph Lauren, Purple Label, Lauren Ralph Lauren, RLX (launched in 2008), Polo Sport (re-introduced in 2015), RRL, Big & Tall, Golf sportswear (launched in 1998), and Tennis sportswear.
- Women's brands: Collection, Polo Ralph Lauren, RLX (launched in 2008), Lauren Ralph Lauren and Golf and Tennis sportswear.
- Ralph Lauren Childrenswear
- Baby Ralph Lauren
- Ralph Lauren Home: Bedding and bath textiles and other home accessories.
- Ralph Lauren Paints: Home interior paints and paint accessories.
Subsidiary fashion brands of Ralph Lauren Corporation:
- Club Monaco
- American Living
- Denim & Supply
- Black Label
- RRL for Women
- Polo Denim
- Ralph Lauren Jeans Co.
- Ralph Lauren Collection Classics
- Blue Label (Men's and Women's)
- Rugby Ralph Lauren
The Company ended Fiscal 2016 with 493 directly operated stores: 144 Ralph Lauren stores, 77 Club Monaco stores and 272 Polo factory stores. The Company also operated 583 concession shop locations worldwide at the end of the year.
In addition to Company-operated locations, international licensing partners operated 93 Ralph Lauren stores and 42 dedicated shops, as well as 133 Club Monaco stores and shops at the end of Fiscal 2016.
Ralph Lauren operates its representative flagship stores in New York City on Madison Avenue – for menswear in the former Rhinelander Mansion, and for womenswear and home in another structure, across the street, which opened in 2010. The company also manages flagships, for retailing Ralph Lauren collections, in Chicago, Manhasset, Greenwich (USA), London, Milan, Tokyo, Moscow, and Paris.
In 2005, The United States Tennis Association selects Ralph Lauren Corporation as the official apparel sponsor for the U.S. Open. As part of the partnership, all on-court ball persons and officials will be dressed in specially-designed Ralph Lauren apparel. This is Polo's first tennis sponsorship.
In 2006, Ralph Lauren Corporation became the official outfitter of Wimbledon. Lauren is the first designer in the tennis tournament’s history to be chosen to create uniforms for all on-court officials.
In 2011, Ralph Lauren Corporation became the official apparel outfitter for the USGA and the U.S. Open Championships (U.S. Open (golf)) and serve as the championship's largest on-site apparel supplier. Additionally, the Company is an Official Patron of The Open Championship, outfitting all officials and staff members and serving as the championship's largest on-site apparel retailer.
On September 3, 2014, Ralph Lauren Corporation announces that it has been named an Official Partner and Outfitter of the PGA of America through 2020. The licensing agreement also designated that Ralph Lauren is the Official Partner and Official Outfitter of the PGA Championship; the Official Outfitter of Ryder Cup's conducted in the United States during that period; and the Official Outfitter of every U.S. Ryder Cup Team through 2020.
- U.S. Olympic Team
Ralph Lauren Corporation is the exclusive Official Parade Outfitter for the U.S. Olympic and Paralympic Teams, with the right to manufacture, distribute, advertise, promote, and sell products in the U.S. which replicate the Parade Outfits and associated leisure wear. The Company has established a partnership with athletes serving as brand ambassadors and as the faces of the advertising, marketing, and public relations campaigns.
Ralph Lauren Corporation partners with the United States Olympic Committee to become an Official Outfitter of the U.S. Olympic Team, for the 2008 Summer Olympics in Beijing, 2010 Winter Olympics in Vancouver, 2012 Summer Olympics in London, 2014 Winter Olympics in Sochi and 2016 Summer Olympics in Rio.
Ralph Lauren designs the official Opening Ceremony and Closing Ceremony parade outfits for the U.S. teams in addition to an assortment of village-wear apparel and accessories.
- Co-Founded the Nina Hyde Center for Breast Cancer Research at Georgetown University Hospital in Washington D.C. in memory of the late Post fashion correspondent.
- Ralph Lauren acts as chairman and creates the name and symbol for Fashion Targets Breast Cancer, a charitable initiative of the CFDA that marshals the goodwill and services of the fashion industry to raise public awareness and funds for breast cancer internationally.
- Ralph Lauren Corporation launches its Volunteer Program, which energises employees and creates meaningful connections with the communities in which they work.
- On Friday, September 15th Ralph Lauren Corporation launches the Pink Pony Campaign, a national initiative to reduce disparities in cancer care by raising awareness as well as enhancing prevention, screening, and treatment in poor and underserved communities.
- The Polo Ralph Lauren Foundation establishes the American Heroes Fund following September 11th to allow Polo's 10,000 employees worldwide, as well as their customers, the opportunity to participate in the relief effort.
- Ralph Lauren supports to establish the Ralph Lauren Center for Cancer Care and Prevention in Harlem. The Center is a collaboration between Ralph Lauren, Memorial Sloan-Kettering, and North General Hospital in Harlem, New York City.
- The Polo Fashion School is established, in which Company executives work with inner-city youth to offer insights into the fashion business.
- Established in 2006, the Polo Jeans G.I.V.E. (Get Involved Volunteer Exceed) campaign was created to inspire and encourage community service through volunteerism by supporting the efforts of dedicated volunteers and their causes.
- The Star-Spangled Banner, the original 1813 flag that inspired Francis Scott Key to write the National Anthem, was preserved by a $10 million contribution to Save America's Treasures from Polo Ralph Lauren in 1998. The flag was then unveiled on Wednesday, November 19, 2008 in a new gallery at the Smithsonian National Museum of American History, in Washington D.C.
- Ralph Lauren Corporation announced in July of 2013 its commitment to restore the elite École des Beaux-Arts in Paris, one of the most influential art schools in France.
- Ralph Lauren Corporation partners with the The Royal Marsden NHS Foundation Trust, the largest and most comprehensive cancer center in Europe, to develop a world-class breast cancer research facility.
- Ralph Lauren Corporation opens the Royal Marsden Ralph Lauren Center for Breast Cancer Research.
- Levi Strauss lawsuit
- Levi Strauss & Co. filed a lawsuit against Abercrombie & Fitch and the RL Corporation in July 2007 for trademark infringement. It alleged that the separate retailers used Levi's trademarked pocket design of connected arches in the design of some of their respective products.
- South African Polo trademark issues
- The Polo brand sold in South Africa is not affiliated with the Ralph Lauren brand. An independent South African company trademarked the Polo name and logo in South Africa.
- Filippa Hamilton photo controversy
- In 2009, Ralph Lauren apologized for digitally retouching a photograph of model Filippa Hamilton to make her look thinner. Hamilton also claims that she was fired by Ralph Lauren a few days later. Another model's photo was also digitally retouched adding to the row of models.
- "Ralph Lauren stores". Ralph Lauren Media. Retrieved June 22, 2015.
- "RALPH LAUREN REPORTS FOURTH QUARTER AND FULL YEAR FISCAL 2016 RESULTS". United States Securities and Exchange Commission. April 1, 2016.
- "Number of employees of Polo Ralph Lauren worldwide from 2009 to 2015*". Statista. Retrieved June 22, 2015.
- Magazine, The Financial Times. "Ralph Lauren, the designer of the American dream". Retrieved 2016-10-03.
- "Polo Ralph Lauren". CNN. Retrieved 1 January 2014.
- Lockwood, Lisa (18 September 2013). "Ralph Lauren Creates Office of the Chairman". Women's Wear Daily (WWD). Retrieved 18 September 2013.
- Lockwood, Lisa (19 September 2013). "Jackwyn Nemerov Succeeds Roger Farah at Ralph Lauren". WWD. Retrieved 19 September 2013.
- Moin, David (13 February 2014). "Denise Incandela Joins Ralph Lauren". WWD. Retrieved 13 February 2014.
- Lockwood, Lisa (19 February 2014). "Ralph Lauren Taps Valérie Hermann to Head Luxe Division". WWD. Retrieved 19 February 2014.
- Gilles, FashionMag.com, Florent. "Ralph Lauren COO Wayne Meichner resigns". FashionMag.com. Retrieved 2016-04-27.
- TABUCHI, HIROKO; FRIEDMAN, VANESSA (29 September 2015). "Ralph Lauren, Creator of Fashion Empire, Is Stepping Down as C.E.O.". NY Times. Retrieved 30 September 2015.
- "End of an Era: Ralph Lauren Is Stepping Down as CEO of His Company". Esquire. 2015-09-29. Retrieved 2016-04-27.
- "RL To Present Fall 2008 Golf Collections at PGA Merchandise Show". Golfweek. 7 January 2008. Retrieved 1 January 2014.
- "Ralph Lauren Reports Third Quarter Fiscal 2016 Results". Business Wire. Retrieved June 22, 2015.
- "Our Global Flagships". Ralph Lauren Media, LLC. Retrieved June 22, 2015.
- "Polo and the USTA Sign Four-Year Global US Open Partnership". Pambianco News (Press release). March 14, 2005. Retrieved June 22, 2015.
- "Ralph Lauren to Outfit Players at Wimbledon". Los Angeles Times. Associated Press. June 18, 2006. p. D4.
Polo Ralph Lauren Corp. will become the first external company in 129 years to outfit the tournament's on-court officials, who will exchange their green polyester grass-blending jackets for smart navy blue ones. In the past, Wimbledon has done its own design of officials' uniforms.
- "Wimbledon Fashion by Polo Ralph Lauren | Polo Shirts | Tee Shirts | Track Tops | Ball Boy Tops | Accessories". shop.wimbledon.com. Retrieved 2016-02-13.
- "Ralph Lauren Signs Five-Year Agreement to Become Official Patron of the Open Championship" (Press release). Ralph Lauren. September 20, 2011. Retrieved June 22, 2015.
- Dodes, Rachel; Kang, Stephanie (April 7, 2008). "Polo to Outfit U.S. Team For the Beijing Olympics". The Wall Street Journal. Retrieved June 22, 2015.
- McQuigge, Michelle (April 8, 2008). "Roots no longer outfitting Olympic teams, co-founder says". Toronto Star. The Canadian Press. Retrieved June 22, 2015.
- Pells, Eddie (July 2, 2009). "US team to wear Ralph Lauren again at Olympic ceremonies". The Seattle Times. Associated Press. Retrieved June 22, 2015.
- "Nina Hyde, 57, a Fashion Editor Who Became a Pacesetter, Is Dead". The New York Times. Retrieved 2016-10-03.
- "Ralph Lauren's breast cancer campaign turns 20 years old". The Telegraph. Retrieved 2016-10-03.
- "Ralph Lauren Volunteer Program". Ralph Lauren. Retrieved 2016-10-03.
- "Ralph Lauren's Pink Pony Fund Initiative Launches". The Fashion Times. Retrieved 2016-10-03.
- "Ralph Lauren Timeline". The Fashion Capital. Retrieved 2016-10-03.
- "Cancer Center to Be Establishes in Harlem". The New York Times. Retrieved 2016-10-03.
- "Polo Fashion School". Ralph Lauren. Retrieved 2016-10-03.
- "Ralph Lauren Insulates Habitat for Humanity Homes". The Tree Hugger. Retrieved 2016-10-03.
- "Smithsonian's Star-Spangled Banner to Undergo Three-Year Conservation". American History. Retrieved 2016-10-03.
- "Ralph Lauren Restores the Amphitheater of the École des Beaux-Arts". Vogue. Retrieved 2016-10-03.
- "The Ralph Lauren Centre for Breast Cancer Research". The NHS. Retrieved 2016-10-03.
- "Levi's says Abercrombie pick pocketed design". CNN. July 26, 2007. Retrieved June 22, 2015.
- Wheeldon, Ron. "South Africa: Major developments in IP law". IP Value. Retrieved June 22, 2015.
- Power, Megan (10 March 2014). "Polo SA not Polo Ralph Lauren". The Times. Johannesburg. Retrieved 31 August 2014.
- "Ralph Lauren apologizes for digitally retouching slender model to make her head look bigger than her waist". Daily Mail. UK. October 10, 2009. Retrieved August 31, 2014.
- "Filippa Hamilton, Ralph Lauren's Retouched Model: I Was Fired For Being Too Fat". The Huffington Post. March 18, 2010. Retrieved June 22, 2015.
- "Second Ralph Lauren model in Photoshop row as she's airbrushed to become impossibly skinny". Daily Mail. Retrieved June 22, 2015.
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