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A variation on the pop-up window, the pop-under advertisement, opens a new browser window under the active window. Pop-unders do not interrupt the user immediately, but appear when the user closes the covering window, making it more difficult to determine which web site created them.
- 1 History
- 2 Techniques
- 3 Patent controversy
- 4 Copyright issues
- 5 See also
- 6 Notes
- 7 References
- 8 External links
Pop-up ads originated on the Tripod.com webpage hosting site in the late 1990s. Ethan Zuckerman claims he wrote the code to launch advertisements in separate windows as a response to complaints of displaced banner ads. He didn't invent the pop-up window. Zuckerman later apologized for the unforeseen nuisance pop-up ads had evolved into.
Opera was the first major browser to incorporate tools to block pop-up ads; the Mozilla browser later improved on this by blocking only pop-ups generated as the page loads. In the early 2000s, all major web browsers except Internet Explorer let users block unwanted pop-ups almost completely. In 2004, Microsoft released Windows XP SP2, which added pop-up blocking to Internet Explorer. Most modern browsers provide pop-up blocking tools; third-party tools add other features, such as ad filtering.
- Certain types of downloaded content, such as images, free music, and others, can cause pop ups, and therefore should not be trusted, especially pornographic sites' pop ups (known as a "pornado" or "porn-storm", as coined by John C. Dvorak.) Also, the pop ups sometimes look like ordinary web pages, and the name of the site shows up in a search bar. Many websites use pop-ups to display information without disrupting the page currently open. For example, if you were to fill in a form on a web page and needed extra guidance, a pop-up would give you extra information without causing loss of any information already entered into the form. Most pop-up blockers allow this kind of pop-up. Some, however, reload the page, losing any information the user entered.
- Some web based installers, such as that used by McAfee, use a pop-up to install software.
- On many internet browsers, holding down the ctrl key while clicking a link makes it bypass the popup filter.
- Clicking (even accidentally) on one pop-up may open other pop-up ads.
Circumventing pop-up blocker
Pop-under ads are similar to pop-up ads, but the ad window appears hidden behind the main browser window rather than superimposed in front of it. As pop-up ads became widespread and took up whole computer screens, many users learned to immediately close the popup ads that appeared over a site without looking at them. Pop-under ads do not immediately impede the view of content, but remain unnoticed until the user closes or minimizes the main browser window.
Pop-under ad technology
// create a new window in front of the current site window.open( URL, windowName[, windowFeatures] ); // push the loaded advertisement back behind the browser window.focus();
Most modern browsers allow
window.open to execute only if it was called by a user interaction (e.g., a mouse click) event handler. Any non-interactive calls (timer callback, load events, etc.) to
window.open result in the new window being blocked.
To bypass this restriction, most pop-under ads trigger on a mouse click event listener attached directly to the document or the document's body. This enables catching all mouse click events that were not consumed by other click event handlers, and calling
window.open without being blocked. For example, when the user selects a text, the mouse click triggers the mouse click handler attached to the document and a pop-under opens using the above code. Notice that there are more techniques to bypass the
window.open call restriction by "hijacking" mouse clicks.
Users of websites and web applications continuously experience unwanted pop up ads through the course of their normal interaction with a web browser. Ordinarily users respond by dismissing the pop-up through the "close" or "cancel" feature of the window hosting the pop-up. Because this is a typical response, some authors of pop-up advertising depend on this, and create on-screen buttons or controls that look similar to a "close" or "cancel" option. When the user chooses one of these "simulated cancel" options, however, the button performs an unexpected or unauthorized action (such as opening a new pop-up, or downloading an unwanted file on the user's system).
Because the technologies for web development and design allow an author to draw any kind of "simulated" cancel option imaginable, some users refuse to click on or interact with any item inside a pop-up window whatsoever.
URLs are sometimes redirected to advertisement pages by URL redirection.
Background URL redirection
URLs are sometimes opened in a new tab and then content of the old background tab will be replaced with advertisement pages by URL redirection. Adblock Plus, uBlock, or NoScript, cannot block these pop-redirects.
Copyright aspects of pop-up advertising are discussed in the Wikipedia articles Derivative works and Transformativeness. Both articles contain illustrations and links to examples of pop-up advertising.
- 1-800 Contacts, Inc. v. WhenU.com, Inc., lawsuit between 1-800 Contacts and WhenU SaveNow over pop-up ad placement
- Ad serving
- Adware and Spyware
- Bounce Exchange (US ad company known and sometimes criticized for its pop-up ads)
- Direct marketing
- In-session phishing
- Interstitial webpage
- List of pop-up blocking software
- Messaging spam
- Technical Support Scam
- Adams, Cecil. "What's up with popup ads?". The Straight Dope. October 15, 2004.
- Zabunov, S. "From Annoyance to Pleasure - The Artistic Popup Approach". May 12, 2006.
- US Patent 7,386,555 "Post-session internet advertising system"
- US Patent 7,353,229 "Post-session internet advertising system"
- "What is a pop-up ad?". Microsoft.
- "NoScript :: Add-ons for Firefox". Mozilla Add-ons. Mozilla.
- O'Toole, James. "Pop-up ad creator: 'I'm sorry'". money.cnn.com. Retrieved August 15, 2014.
- Naraine, Ryan (March 18, 2004). "Windows XP SP2 Turns 'On' Pop-up Blocking". Retrieved 8 August 2013.
- "Ubiquitous Porn: Alive on the Net". PCMAG. Retrieved 21 January 2015.
- "How to disable popup-blockers".
- Wegert, Tessa. "Pop-Up Ads, Part 1: Good? Bad? Ugly?". Incisive Interactive Marketing LLC. Retrieved March 14, 2002.
- "Pop-ups". Smart Computing. September 2004. Archived from the original on 2010-05-22.
- "#2095 (Prevent background redirects)". Adblock Plus Issue Tracker.
- "Patents". Google.
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