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Type Media Network
Founded 2006; 9 years ago (2006)
Headquarters San Francisco [1]
Founder(s) Lisa Sugar
Brian Sugar
Website http://www.popsugar.com/
Available in English, German, French
Launched March 2006

POPSUGAR is an online media network of websites oriented toward a female audience with a YouTube channel and Pop TV series. The company was founded in 2006 by husband and wife team Brian and Lisa Sugar as a pop culture blog. [2]


Its flagship site, PopSugar.com, features celebrity news produced daily by a staff of in-house writers. The company publishes channels on such topics as shopping, beauty, fitness, entertainment, food, children, home and pets. It also runs a video production studio and a shopping search engine, which drive a mix of advertising and e-commerce revenue.[3] As of June 2013, the network has over 20 million monthly unique visitors and is the 47th largest network of websites in the US.[4]

Headquartered in San Francisco, PopSugar is funded by Sequoia Capital and Institutional Venture Partners.[5] The company also has offices in New York, Los Angeles, Chicago, and London.[6]

In 2013, its target market is women 18 to 40. The site attracts more than 20 million users worldwide, 50 million live and on-demand video views per month, and has $500 million in annual retail revenue.[5] In July 2013, Eileen Carty was named PopSugar's vice president of national ad sales.[5]

In December 2013, PopSugar announced a $25 million traditional media (print and TV) advertisement campaign with the slogan of "We Search, We Find, We ShopStyle."[7] Miranda Kerr is the spokesmodel, with a two-year contract, for the campaign.[7] Terry Richardson photographed the print advertisement. Peter Glanz directed the TV advertisement.[7]


Husband and wife team Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger Om Malik that Lisa turn her celebrity gossip hobby into a company.[8] Brian became CEO,[7] Lisa Editor in Chief, and they added venture capitalist Michael Moritz to the board.[9]

In 2007, the company acquired ShopStyle, a fashion shopping search engine,[10] followed by acquisitions of Starbrand Media,[11] FreshGuide,[12] and Circle of Moms in 2012.[13] The company officially changed its name from Sugar Inc. to PopSugar in 2013, also announcing that it was profitable and had grown to over 250 employees.[14]


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