Popeye (magazine)

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Editor in ChiefTakahiro Kinoshita
CategoriesMen's fashion magazine
PublisherMagazine House Ltd.
Year founded1976
First issueJuly 1976
Based inTokyo

Popeye is a monthly fashion and men's magazine based in Tokyo, Japan. It is one of the oldest magazines featuring articles about men's fashion. Its tagline is “Magazine for City Boys”.[1][2] The magazine is considered to be the Japanese version of Nylon magazine.[3]

History and profile[edit]

Popeye was started in 1976 as a male version of an an, a women's magazine.[1][4][5] The first issue appeared in July 1976.[6] It was successor of two publications, Ski Life and Made in U.S.A.[7] The first issue featured the dominant fashion trends in Los Angeles.[7][8] Yoshihisa Kinameri is the launch editor of the magazine.[7] The publisher is Magazine House Ltd., a Tokyo based publishing company.[9][10] The company, which is also the founder of the magazine, was previously named Heibun Shuppan.[11] The magazine was formerly published on a biweekly basis.[12] It is now published on a monthly basis.[9] It focuses on fashion[1] and its content mostly is about clothes, bags, shoes and accessories.[13] It targets young educated urban men.[9]

In 2012 Takahiro Kinoshita became the editor-in-chief of the magazine.[6] The same year the magazine was redesigned.[2]

Popeye has several sister publications, including an an, Brutus and Croissant.[9] In 2013 the magazine and Brutus received best magazine award.[14] In July 2016 Popeye celebrated its 40th anniversary.[7][6]

In 1999 Popeye's circulation was 220,000 copies.[15]


  1. ^ a b c "A Guide to Japanese Fashion Magazines". Hypebeast. Retrieved 30 April 2016.
  2. ^ a b Matthew Klassen. "Takahiro Kinoshita". Public Pool. Retrieved 30 April 2016.
  3. ^ "I Kid You Not….. Some of the Best Men's Magazines in Japan". The Sartorialist. 11 December 2008. Retrieved 30 April 2016.
  4. ^ Barbara Németh (2014). "Masculinities in Japan" (PDF). Filozofická fakulta. Retrieved 30 April 2016.
  5. ^ Brian Moeran (1996). A Japanese Advertising Agency: An Anthropology of Media and Markets. University of Hawaii Press. p. 304. ISBN 978-0-8248-1873-9. Retrieved 30 April 2016.
  6. ^ a b c Chais Mingo (9 June 2016). "POPEYE Magazine 40th Anniversary Issue & Issue 01 Re-Print". Intelligence. Retrieved 6 February 2017.
  7. ^ a b c d Julie Makinen (19 July 2016). "What's hot in Japan right now? Los Angeles, circa 1976". Los Angeles Times. Retrieved 6 February 2017.
  8. ^ "Japan's Popeye Magazine Is A Surprising Relic of the Not-So-Distant Past". Real Clear Life. 25 November 2016. Retrieved 6 February 2017.
  9. ^ a b c d "Popeye". Japanese Streets. Retrieved 30 April 2016.
  10. ^ Fiona Wilson (November 2015). "Press ahead". Monocle. 9 (88). Retrieved 30 April 2016.
  11. ^ Keiko Tanaka (May 2003). "The language of Japanese men's magazines: young men who don't want to get hurt" (PDF). The Sociological Review. 51 (S1): 222–242. doi:10.1111/j.1467-954X.2003.tb03613.x. Retrieved 30 April 2016.
  12. ^ Europa World Year. Taylor & Francis. 2004. p. 2357. ISBN 978-1-85743-254-1. Retrieved 30 April 2016.
  13. ^ Masafumi Monden (20 November 2014). Japanese Fashion Cultures: Dress and Gender in Contemporary Japan. Bloomsbury Publishing. p. 26. ISBN 978-1-4725-8673-5. Retrieved 30 April 2016.
  14. ^ "The Fifth BEST MAGAZINE AWARD Winners Including BRUTUS and POPEYE Announced". Fashion Headline. 19 March 2013. Retrieved 30 April 2016.
  15. ^ Shigeko Okamoto; Janet S. Shibamoto Smith (1 October 2004). Japanese Language, Gender, and Ideology: Cultural Models and Real People. Oxford University Press. p. 150. ISBN 978-0-19-029026-9. Retrieved 30 April 2016.

External links[edit]