Popov (vodka)

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Popov is a brand of vodka formerly produced by Diageo plc's North American subsidiary.[1] It commands a significant marketshare among vodkas in the United States[2] and competes in the low price market.[3] In November 2018, Diageo sold Popov vodka and various other brands to the Sazerac Company for $550 million.[4]

References[edit]

  1. ^ "2004 State of the industry". Archived from the original on 2007-11-10. Retrieved 2007-05-25.
  2. ^ "Vodka: domestic trends and campaigns". Archived from the original on 2007-12-25. Retrieved 2007-05-25.
  3. ^ "How to Assess Your Company's Strengths and Weaknesses". Archived from the original on October 22, 2006. Retrieved 2007-05-25.
  4. ^ "Diageo sells portfolio of brands to Sazerac". 12 November 2018. Retrieved 14 February 2019.