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Type of site
|Culture news publication|
|Editor||Kyle Malinda-White, Skii|
|Slogan(s)||You seek, we speak|
|Launched||29 March 2011|
Popspoken is an online culture news publication founded on 29 March 2011. The publication covers Singapore, Asian and international entertainment and lifestyle news, both for consumer and insider audiences.
Popspoken was set up as a blog on 29 March 2011. It was one of Singapore's first independent, multi-writer commentary blogs.
Registration and revamp
Kyle Malinda-White and Skii Chung from the original 2011 team remained with the site. Following an overhaul of Popspoken's brand, team structure and content, the site's initial focus on rehashing international entertainment news gave way to more local reporting across entertainment and lifestyle sections.
Popspoken's slogan, "You seek, we speak" was coined on 26 July 2012 based on a suggestion by curator, Llama Chow. A rebrand was complete by the fourth quarter of 2013 with a new website design and new verticals including global radar, technology, travel and food.
Baey Yam Keng's selfies
Popspoken ran a listicle on Member of Parliament (MP) Baey Yam Keng being one of the first MPs to set up an Instagram account filled with selfies of the politician. As a result of the listicle going viral, the publication was name-checked by Singapore broadsheet daily The Straits Times in a reaction piece. Other publications also cited Popspoken's piece.
1 World Music Festival cancellation
Popspoken ran a story on the reasons behind the cancellation of the 1 World Music Festival, a music festival that was slated to be held during the 2013 Formula 1 weekend in Singapore but was cancelled at the last minute. The story series contained reports from industry insiders and those working for the festival.
Popspoken ran an exclusive report on accusations of embezzlement, after a tip-off linked a Phuket party gone wrong to the 1 World fiasco, in which the source revealed that both events were chaired by the same person. The name of the staff member was not revealed in the Popspoken report.
Popspoken is syndicated to Yahoo!'s Singapore imprint. It was formerly syndicated on Singapore broadsheet daily The Straits Times's entertainment website ST Communities as well as on Singtel's Newsloop mobile news app.
- The Smart Local
- Popspoken, 5 August 2013. Retrieved on 16 June 2014.
- Straits Times Online, 14 August 2013. Retrieved on 15 September 2013.
- xinmsn News, 20 November 2013. Retrieved on 17 June 2014.
- Popspoken, 4 September 2013. Retrieved on 16 June 2014.
- Scene Asia - Wall Street Journal, 19 September 2013. Retrieved on 16 June 2014.
- Yahoo Entertainment Singapore, 19 September 2013. Retrieved on 16 June 2014.
- Hype Malaysia, 19 September 2013. Retrieved on 16 June 2014.
- Marketing Interactive, 19 September 2013. Retrieved on 16 June 2014.
- The Phuket News, 6 December 2012. Retrieved on 16 June 2014.