Popular Holdings

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Popular bookstore
Traded as SGX: P29
Industry Retail & distribution, publishing, e-Learning & property development
Founded Singapore (1924 - as Cheng Hing Company)
Headquarters Singapore
Key people
Chou Cheng Ngok (Chairman)
Products Books, stationery, assessment titles, multimedia Products
Revenue Increase S$450,317,000 (2009)
Website www.popularworld.com
Popular Book Store in MegaBox, Hong Kong
Prologue in MOKO Mall, Hong Kong

Popular Holdings (Traditional Chinese: 大眾書局; Simplified Chinese: 大众书局), commonly called Popular, is a Singapore-based company that publishes, distributes, and retails books for the local education market. It has subsidiaries in countries such as Canada, the People's Republic of China, Hong Kong, Malaysia, United Kingdom and Taiwan. In the financial year 2011, it had a turnover of S$522.4 million.[1]

The first Popular Bookstore was set up in 1936 by Chou Sing Chu in North Bridge Road, focusing on retailing Chinese books and stationery. In March 2006, Popular Holdings was the main organiser of BookFest@Singapore, the first Chinese-language book fair ever held outside of China.[2] In May 2006, Popular Holdings staged the inaugural BookFest@Malaysia in Kuala Lumpur. It is a platform for established publishers to showcase their latest publications and renowned authors to meet and interact with the readers. The inaugural BookFest@Hong Kong was organized in 2008. By 2009, the annual BookFest has become a major event of the book industries in Singapore, Malaysia and Hong Kong.[3]

Board of directors[edit]

Popular is headed by Chou Cheng Ngok, who is the Executive Chairman and Managing Director of the Group. Other important directors include Ponch Poon, Lim Lee Ngoh, Vangatharaman Ramayah and Lim Soon Tze.[4]

Group of Companies[edit]

The Group currently carries out its publishing activities through subsidiaries operating in Singapore, Malaysia, Hong Kong, Macau, Taiwan and Canada. Its bookstore operations currently have a network of over 130 Popular Bookstores in Singapore, Malaysia and Hong Kong. It now has its core businesses in retail, distribution, publishing and e-learning.


The list of its subsidiaries is listed below:[5]

  • Popular Book Company (Pte) Ltd (Singapore)
  • Educational Publishing House Pte Ltd (Singapore)
  • Popular Office Products (S) Pte Ltd (Singapore)
  • PopularWorld.com Pte Ltd (Singapore)
  • Harris Book Company Pte. Ltd. (Singapore)
  • Novum Organum Publishing House Pte Ltd (Singapore)
  • Popular Book Co. (Malaysia) Sdn. Bhd. (Malaysia)
  • Arajasa Corporation Sdn. Bhd. (Malaysia)
  • CD Rama Sdn. Bhd. (Malaysia)
  • Novum Organum Publishing House (M) Sdn. Bhd. (Malaysia)
  • Popular Book Company Limited (Hong Kong)
  • Harris Book Company Limited (Hong Kong)
  • CD Rama Limited (Hong Kong)
  • eNet Digital Pacific Limited
  • EduHealth Limited
  • Popular Modern Books Company Limited
  • Popular Yuchen Company Limited (Taiwan)
  • Popular Yuchen Book Limited (Taiwan)
  • One-Stop Popular Bookmart (B) Sdn Bhd
  • Popular Book Co Pty Ltd
  • Popular UK Pte Limited (British)
  • EPH Publishing (M) Sdn. Bhd. (Malaysia)
  • English Language Publishing Limited (Hong Kong)
  • Kam Pui Enterprises Limited (Hong Kong)
  • Kinder Education Press Limited (Hong Kong)
  • Ampress Limited
  • New Asia Publishing House Limited (Hong Kong)
  • New Edge International Limited
  • Popular Kids Co., Ltd.
  • Popular Digital Products (Shenzhen) Ltd. (China)
  • PopularWorld (Beijing) Limited (China)
  • Educational Publishing House Limited (Hong Kong)
    • Yuk Choi Book Store (Hong Kong)
  • Popular e-Learning Holdings Pte Ltd (Singapore)
  • Educational Publishing House Pte Ltd (Singapore)
  • EduPlanner Pte. Ltd. (Singapore)
  • EduLand Pte. Ltd. (Singapore)
  • Learning Edvantage Pte Ltd
  • Pan Lloyds Publishers Limited (Hong Kong)
  • Cyber Progress Technology Limited
  • Popular e-Learning (H.K.) Limited (Hong Kong)
  • Town4kids Limited (Hong Kong)
  • Guangzhou Cyber Progress Information Technology Limited (China)
  • Popular e-Learning (Beijing) Ltd. (China)
  • Beijing Tsinghua Timefound & Cisco System Technology Co., Ltd (China)


  1. ^ "Popular Holdings Limited 2011 Annual Report" (PDF). Retrieved 2011-12-01. 
  2. ^ "Read All About It in Singapore". China Daily. 11 March 2006. Retrieved 2006-07-28. 
  3. ^ "Popular Holdings Limited 2009 Annual Report — Corporate Milestones". Retrieved 2010-01-28. 
  4. ^ "About POPULAR — Board of Directors". Popular Holdings. Retrieved 2008-01-17. 
  5. ^ "About POPULAR — Group of Companies". Popular Holdings. Retrieved 2008-01-17. 

External links[edit]