Por Que No

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¿Por Qué No? Taqueria
¿Por qué no? (2960778584).jpg
Front exterior of the original restaurant, 2008
Restaurant information
Established2004 (2004)[1]
Current owner(s)Bryan Steelman
ChefMark Saldaña (2005)[2][3]
Food typeMexican
Street address3524 N. Mississippi Avenue
CountryUnited States
Coordinates45°32′54″N 122°40′31″W / 45.5482°N 122.6754°W / 45.5482; -122.6754Coordinates: 45°32′54″N 122°40′31″W / 45.5482°N 122.6754°W / 45.5482; -122.6754
Other locations4635 SE Hawthorne Blvd.
45°30′44″N 122°36′51″W / 45.5122°N 122.6143°W / 45.5122; -122.6143 (SE Hawthorne ¿Por Qué No?)

¿Por Qué No? Taqueria, commonly referred to as Por Que No and sometimes stylized as ¿Por Que No?, is a small taqueria chain owned by Bryan Steelman with two locations in Portland, Oregon. The restaurant is known for its Mexican-style tacos, but also serves a variety of entrées including enchiladas, quesadillas, rice bowls, salads, and tamales.

Description and history[edit]

Interior of the Hawthorne restaurant, 2015

¿Por Qué No? (English: Why not?)[4] is a small taqueria chain with two locations owned by Bryan Steelman, who was inspired by the "hole-in-the-wall joints" he visited in Mexico.[1][5] The original restaurant is in the Boise neighborhood in north Portland (3524 North Mississippi Avenue) and a second opened in the Hawthorne District of southeast Portland's Sunnyside neighborhood (4635 Southeast Hawthorne Boulevard).[6][7] Both restaurants often have queue lines, especially during good weather or happy hour, and on "Taco Tuesdays".[4][8][9] In 2005, Willamette Week described the original restaurant as a "newish taqueria owned by a white couple, frequented by a largely—but by no means entirely—white clientele, and it charges higher-than-average taqueria prices."[2] Nearly ten years later, the paper described it as "Nouveau-Portland comfort Mexican food".[10]

In 2009, Steelman received a grant from the Portland Development Commission (PDC) for construction of a "green" covered outdoor patio at the north Portland location. The project's design and development was led by Orange Design and Construction Company, with assistance from Allusa Architecture. Steelman used the opportunity to also install a green roof with assistance from the Bureau of Environmental Service's Ecoroof Program. Construction of the patio and ecoroof, which features vegetation and two solar water heating panels, occurred during April–May 2010.[11] The same location closed for two months in 2013 for expansion and remodeling, during which the house above the restaurant was converted into a catering kitchen, an additional bathroom was added, and the downstairs seating capacity was increased.[12]


Three taco varieties, 2010

The chain is known for its Mexican-style tacos with recipes originating from across the country, from the Oaxaca region to the Pacific Coast,[8] and for its sustainable practices and seasonal ingredients.[13] Por Que No is considered local food, with line-caught fish, pork by Oregon-based Carlton Farms, and tortillas handmade and chips fried on-site.[8]

Taco filling options include barbacoa, calamari, carne asada, and cod. Larger entrées include enchiladas,[2] quesadillas, rice bowls, salads, and tamale plates.[4] Its "pollo verde" features chicken slow-cooked in tomatillo salsa and its tinga recipe includes shredded beef in a both instead of the traditional chicken or pork stew. Side dishes include fish ceviche, guacamole, a house salad with tomatillo-avocado dressing, and pinto beans.[2] Beverages include margaritas, michelada, "cerveza roja" (michelada with Bloody Maria and Tecate beer), and various flavors of aguas frescas.[2][4][14] The restaurant also serves SolPops paletas, or popsicles made with whole fruit.[15][16]


Por Que No has contributed to a variety of charitable organizations and fundraising campaigns, including the annual dine-out for Raphael House (which supports victims of domestic abuse),[17] "Dining with Dignity" for Sisters of the Road,[18] "Make It Pop" for the non-profit local summer music festival PDX Pop Now!,[19] and Willamette Week's giving program "Give!Guide".[20][21] In 2011, the restaurant donated food to Occupy Portland demonstrators.[22]

The restaurant has also taken political stances. In 2013, it joined a handful of other restaurants in supporting City Commissioner Amanda Fritz's plan to require all local businesses to provide paid sick leave to employees. Steelman shared with The Portland Mercury that his employees accrue three paid days off per year and said, "I think that employee benefits give employees more confidence and self-worth, which creates a stronger community at work."[23] In 2014, Por Que No supported the unsuccessful campaign behind Oregon Ballot Measure 88, which sought to make available four-year driver's cards to people who were unable to supply documentation of legal status.[24]


Hawthorne restaurant exterior, 2015

In 2005, Willamette Week's Seth Lorinczi disagreed with locals who criticized the original restaurant's high prices, saying, "you get what you pay for, and ¿Por Qué No? delivers the goods and then some. And in a neighborhood not known for its Mexican food, it fills a niche."[2] Furthermore, he said the "folksy knickknacks and distressed tables fulfill the decorative requirements without veering into pastiche, and the effect is charming".[2] Lorinczi complimented chef Mark Saldaña, whose "treatments border on the reverential... The effect is akin to watching high-definition television: One recognizes familiar flavors and textures, but they're startlingly detailed and fully realized."[2] He ended his review by saying the restaurant's "upscale street food isn't for everyone... But I do know great cooking when I taste it, and ¿Por Que No?'s got it in spades."[2] Since then, the restaurant has been included in several Willamette Week lists. It was runner-up for "Best Mexican Restaurant" in the annual "Readers Poll" in 2007,[25] and has also been included in the newspaper's "Eat Cheap" (2008),[26] "Restaurant Guide" (2013), and "Cheap Eats" (2014) lists.[27][28]

Fox News Channel included Por Que No at number seven in its 2014 list of the ten best taco stands of the United States.[13] One Frommer's reviewer recommend the lime margaritas and said of the Hawthorne location: "It's not huge, and you'll find lines for lunch more often than not, but in good weather it's the perfect spot for sunny sidewalk dining."[4] The same reviewer described the taqueria in USA Today as "colorful" and said it "excels in atmosphere and food".[8] In 2014, The Oregonian readers voted Por Que No as the Portland metropolitan area's best taqueria "in a landslide".[6] The restaurant has also been called "hip",[13] "merrily chaotic",[29] "perpetually hectic",[30] and a "Technicolor shrine" to the restaurants Steelman visited in Mexico.[5]

See also[edit]


  1. ^ a b Steelman, Bryan. "Mythology". ¿Por Qué No? Taqueria. Retrieved January 4, 2014.
  2. ^ a b c d e f g h i Lorinczi, Seth (November 9, 2005). "The $2.50 Taco". Willamette Week. Portland, Oregon: City of Roses Newspapers. Retrieved January 3, 2014.
  3. ^ Crain, Liz (May 7, 2008). "Good Neighbor Pizza". Willamette Week. Retrieved January 4, 2014.
  4. ^ a b c d e Smith, Julian. "Por Que No?". Frommer's. Retrieved January 3, 2014.
  5. ^ a b "Restaurant Guide 2013: Counter Attack". Willamette Week. October 16, 2013. Retrieved January 4, 2014.
  6. ^ a b Russell, Michael (April 4, 2014). "Readers say Por Que No? makes their favorite Portland-area taco". The Oregonian. Portland, Oregon: Advance Publications. ISSN 8750-1317. Retrieved January 3, 2014.
  7. ^ "Mississippi/Williams dining". Travel Portland. Retrieved January 3, 2014.
  8. ^ a b c d Smith, Julian (January 8, 2014). "Cheap eats in Portland". USA Today. Gannett Company. ISSN 0734-7456. Retrieved January 3, 2014.
  9. ^ Queue lines:
  10. ^ Latin (October 15, 2014). "Counter Attack: Latin". Willamette Week. Retrieved January 17, 2015.
  11. ^ "Final Report: Ecoroof Project" (PDF). City of Portland, Oregon. Retrieved January 3, 2014.
  12. ^ Parks, Casey (October 2, 2013). "North Mississippi Avenue Por Que No? will close for two months". The Oregonian. Portland, Oregon: Advance Publications. ISSN 8750-1317. Retrieved January 3, 2014.
  13. ^ a b c "10 best taco stands in the US". Fox News Channel. June 30, 2014. Retrieved January 3, 2014.
  14. ^ Seaman, Maya (July 11, 2014). "Where to Jump on the Michelada Bandwagon". Portland Monthly. Portland, Oregon: Sagacity Media. ISSN 1546-2765. Retrieved January 4, 2014.
  15. ^ Crain, Liz (June 3, 2009). "Beyond Vanilla". Willamette Week. Retrieved January 4, 2014.
  16. ^ "SolPops frozen fruit treats take Portland tastebuds by storm". The Oregonian. July 23, 2010. Retrieved January 4, 2014.
  17. ^ "Raphael House Dine-out Fundraiser". Willamette Week. Retrieved January 17, 2015.
  18. ^ Clarke, Kelly. "Dining With Dignity for Sisters of the Road". Willamette Week. Retrieved January 17, 2015.
  19. ^ Singer, Matthew (May 7, 2013). "Win Tickets to Make It Pop!". Willamette Week. Retrieved January 17, 2015.
  20. ^ Meeker, Richard H. (January 16, 2013). "Give!Guide 2012 Results". Willamette Week. Retrieved January 17, 2015.
  21. ^ Meeker, Richard (December 2, 2014). "Give!Guide Giving Tuesday: Chance at a Free Electra Commuter Bike". Willamette Week. Retrieved January 17, 2015.
  22. ^ Green, Emily (October 20, 2011). "Occupier of the Day: Deb Reitenour". Willamette Week. Retrieved January 17, 2015.
  23. ^ Mirk, Sarah (January 18, 2013). "Pine State Biscuits & Por Que No Back City Plan Requiring Paid Sick Days for all Workers". The Portland Mercury. Portland, Oregon: Index Publishing. Retrieved January 4, 2014.
  24. ^ Mesh, Aaron (October 17, 2014). "Portland's Top Restaurants Donating to Pass Driver's Card Measure 88". Willamette Week. Retrieved January 17, 2015.
  25. ^ Waterhouse, Ben (July 25, 2007). "Readers Poll". Willamette Week. Retrieved January 4, 2014.
  26. ^ "Best Place to Eat Cheap". Willamette Week. July 23, 2008. Retrieved January 4, 2014.
  27. ^ "Restaurant Guide 2013: Restaurant Index by Location". Willamette Week. October 16, 2013. Retrieved January 4, 2014.
  28. ^ "Cheap Eats 2014: Mexican Food". Willamette Week. February 19, 2014. Retrieved January 4, 2014.
  29. ^ Reynolds, Christopher (April 5, 2014). "New life in hipster Portland". The Seattle Times. The Seattle Times Company. ISSN 0745-9696. OCLC 9198928. Retrieved January 3, 2014.
  30. ^ Jensen, Emily (July 13, 2009). "When Worlds Converge: Mississippi Street Fair". Willamette Week. Retrieved January 4, 2014.

External links[edit]