Pornographication or pornification, sometimes referred to as raunch culture, denotes the intrusion of the style and contents of the sex industry into mainstream culture (music, television, Hollywood movies) and the sexualisation of Western culture. Pornographication, particularly sexualising the images of women, is said to demonstrate "how patriarchal power operates in the field of gender representation". In Women in Popular Culture, Marion Meyers argues that the portrayal of women in modern society is primarily influenced by "the mainstreaming of pornography and its resultant hypersexualization of women and girls, and the commodification of those images for a global market".
The phenomenon has been discussed by authors such as Marian Meyers and Kath Woodward. Pornographication also features in discussions of post-feminism by Ariel Levy, Natasha Walter, Feona Attwood, and Brian McNair.
Pornography and the modern sex culture has been around for many decades, but has its roots in the Greek word "porni, which means prostitute and graphein, which means to write. It is shown throughout various global cultures. In ancient Greece and Rome, there was many sexually charged images on the walls. When the printing press was invented, it was much easier to distribute information to the masses, which is how the first versions of erotica came about. What most people think about Western pornography and the sex culture started with the Enlightenment of the 18th century. Many more people had access to pornographic material during the Enlightenment, and in England books such as Fanny Hill; or, Memoirs of a Woman of Pleasure had commercial success as one of the earliest forms of erotica. During this time, people started thinking more freely, so pornography could challenge the norms of the time, as with Marquis de Sade's book Justine. While most pornographic images before the 19th century were images or books, when the motion picture was invented, it created a whole new medium for sexual imagery. At the start of the 1920s, it became popular throughout the West.
Blue Movie, a 1969 American film written, produced, and directed by Andy Warhol, is the first adult erotic film depicting explicit sex to receive wide theatrical release in the United States, Blue Movie, a seminal film in the Golden Age of Porn (1969–1984), helped inaugurate the "porno chic" phenomenon in modern American culture, and later, in many other countries throughout the world. According to Warhol, Blue Movie was a major influence in the making of Last Tango in Paris, an internationally controversial erotic drama film, starring Marlon Brando, and released a few years after Blue Movie was made. In 1970, Mona, the second adult erotic film, after Blue Movie, depicting explicit sex that received a wide theatrical release in the United States, was shown. Later, other adult films, such as Boys in the Sand, Deep Throat, Behind the Green Door and The Devil in Miss Jones were released, continuing the Golden Age of Porn begun with Blue Movie. In 1973, the phenomenon of porn being publicly discussed by celebrities (like Johnny Carson and Bob Hope) and taken seriously by film critics (like Roger Ebert). began, for the first time, in modern American culture. In 1976, The Opening of Misty Beethoven, based on the play Pygmalion by George Bernard Shaw (and its derivative, My Fair Lady), and directed by Radley Metzger, was released theatrically and is considered, by award-winning author Toni Bentley, the "crown jewel" of the Golden Age of Porn.
After the Internet was invented in the 1990s, more people could express themselves sexually online, and anyone could post pictures or videos if they chose to. Pornography in the West is generally much more widely accepted, and "66% of men and 41% of women consume pornography on a monthly basis".
Effects of media
In slasher movies, sex and violence are often coupled together. In famous horror films such as Friday the 13th, women are portrayed as weak and often are victims. Because of repeated viewing of these movies, people may become desensitized, and especially with males, could be prone to "be less disturbed by scenes of extreme violence and degradation directed at women". Men, after repeated exposure to violent films, were less likely to feel empathy and remorse. Men could think that violence towards women is normal, which therefore leads to more sexual violence towards women. These movies are just one example of how sexuality is translated to men and women, explicitly showing men as dominant and powerful, and women as weak.
Teens who were exposed to highly sexual content on TV were more likely to "act older" than their age. If what was being shown on TV was educational, it could yield a positive result on teenagers. For example, on one specific episode of Friends, which had nearly 2 million viewers at the time, one of the characters had gotten pregnant even after using contraception. After the episode, teens were actually more likely to engage in safer sexual activity, and as much as 65% remembered what was in that episode.
Literature which people read for sexual satisfaction is one of the earliest forms of media portraying sexuality. Now, there are various websites to satisfy most people's varied sexual preferences and tastes. As erotica was a form of social protest against the values of the culture at the time, as was with the famous book The Romance of Lust, written as a few volumes between 1873–1876. Described in the book are homosexuality, incest, and other socially unacceptable concepts. The values of the Victorian era perpetuated purity and innocence. So this book offered a new perspective. In recent years, erotica has become the new norm, and is extremely popular. The most recent commercial success was Fifty Shades Of Grey, describing in detail scenes of sadomasochism and other forms of kink. It sold over "31 million worldwide", and has been adapted into a film starring Dakota Johnson and Jamie Dornan.
Magazines often portray sex in a very indirect way. As seen in advertisements throughout, sex is portrayed without anyone needing to say a word. However, in a lot of ways, this can be devastating to people's psyches, especially women. Magazines feature women barely clothed in provocative positions, which can communicate that women are not good enough. One of the more unlikely effects is it affecting dieting patterns.
In order to understand how sex culture is so prevalent, we need to look at human sexuality as a whole and why people gravitate towards such mediums as described above.
Structuralism is commonly defined as "analyzing a specific field as a complex system of interrelated parts". This term used in sociology was popularized with Michel Foucault, in France where most of the early research took place on it. Sociologists who look at sexuality focus on the idea of social institutions, such as the family, law, and the economy. The economy requires money to go in and out of the system. People could say sexual relationships are a social institution. Due to the Western acceptance of Judeo-Christianity, incest is rarely represented in the media. The idea of the family is so powerful and strong that dating someone or having relations with a member of one's family is highly taboo. A structuralist would argue that sex culture is an offshoot of these institutions. When it comes to pornography, it is another way of income and is an offshoot of the economy and the highly capitalistic ideas of the West. This is also expressed in how the family affects teenagers who view certain types of media, and those who are marginalized may be more susceptible to the negative impacts of sexuality.
Symbolic interactionism was first coined by George Herbert Mead, who came up with this school of sociological thought in the 1930s. Its premise is primarily based on "objects acquire meaning, thus becoming symbols, through communication". One of his most famous books Mind, Self And Society is famous for describing this theory in depth. Here, he pinpoints the self as an object and other create meaning around it. At the same time, we change the self depending on how we perceive other's ideas of our selves. So in studying something like sexuality or acts related to sex, a sociologist under this perspective could look at pornography and the messages it communicates, or look at magazines and the messages they send to people. One graphic example provided is the "power" symbol communicated in pornography. In pornography, men are implied to be powerful and dominant, whereas women are not. This is especially true in violent pornography, where the person watching feels like they have a complete sense of control over the content, where women are depicted as enjoying it, so that communicates that it may be okay to be violent towards women.
With scripting theory, it "is the result of elaborate prior learning that teaches us an etiquette of sexual behavior". It is all about social learning and scripting theory states that everything we see and do sexually in our culture is influenced by a set of social scripts that are conditioned into people. These provide details and instructions to guide us into how people choose partners and therefore, who they find attractive or desirable. As mentioned before, magazines can indirectly send this message. Since what is shown primarily is a woman's appearance, so women instinctively realize they need to appear a certain way for a mate. It is a socially learned behavior that happens from repeated exposure.
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