Porsche Design Group

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Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), based in Bietigheim-Bissingen, Germany, was founded in November 2003 as a majority-owned subsidiary of Porsche AG to combine Porsche AG's and Porsche Design Group’s accessories and licensing business into one single company. The company's activities are focused on the Porsche Design Studio in Zell am See, Austria, which works also for other companies in the field of industrial and product design, and the Porsche Design and Porsche Design Driver's Selection brands.

Originally, there were five independently operated companies with 2 different brands: Porsche Design/Design by F.A. Porsche and Porsche Selection


The Porsche Design Studio was established in Stuttgart, Germany, in 1972 by Ferdinand Alexander Porsche,[1] grandson of the Porsche founder and designer of the Porsche 911. It was relocated to Zell am See, Austria, in 1974. Porsche has been producing car-related accessories since the 1950s, like luggage series, purses, T-shirts, calendars, model cars and buttons were been offered in the "Porsche Boutique". In the decades that followed, numerous classic men’s accessories such as watches, eyeglasses, and writing utensils were created and marketed worldwide. At the same time, a large number of industrial products, household appliances, and consumer goods – even streetcars for the city of Vienna – were designed under the “Design by F.A. Porsche" brand for internationally known clients. In 1994 the merchandising division of Porsche AG finally acquired the name "Porsche Selection", which was changed to "Porsche Design Driver's Selection" in 2004. In the year 2012 Porsche Design celebrated 40 Years of Porsche Design and opened several concept stores all around the world. The biggest "Porsche Design House" is in Berlin with 400 m2. CEO is Dr. Christian Kurtzke.

Stuttgart, July 2014. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) has founded a subsidiary in Switzerland to continue its tradition of offering high-quality timepieces. Porsche Design Timepieces AG, based in the Jurasuedfuß region of Switzerland, will be responsible for developing and producing exclusive Porsche Design timepieces; marketing and sales will be overseen by the Porsche Design Group, which is based in Ludwigsburg, Germany. The first watch series offered solely by Porsche Design will go on sale in the fourth quarter of 2014. The CEO of the Swiss company is Patrick Kury (41).


Since 2005 all products have been developed and marketed under the brand name Porsche Design.

P'1000 Fashion[edit]

P'2000 Luggage[edit]

P'3000 Accessories[edit]

High-end pens and mechanical pencils made from stainless steel.

P'6000 Timepieces[edit]

The P'6510 was the world's first black chronograph released 1972.[citation needed] Since 1st of July 2015, Porsche Design launched it's new timepieces collection, the Chronotimer Series 1. Swiss made. Made by Porsche Design.

P'7000 Home[edit]

Kitchen knives for CHROMA Cnife

P'8000 Eyewear[edit]

In 1978 Porsche Design presented the spectacles P'8478, one of the most worn sunglasses in the world.[citation needed]
The P'8479 was worn by Yoko Ono on various record covers and magazine covers.

P'9000 Electronics[edit]

In 2011 Porsche Design partnered with RIM to create the BlackBerry P'9981 smart phone featuring a stainless steel and leather design. In 2013 Porsche Design began selling the P'9982 in stainless steel and either crocodile or Italian leather. The device has increased the internal memory of its sister model, the Z10 with 64GB on board. Together with a 64GB microSD slot the phone can have a total storage of 128GB. In the Fall of 2014 Porsche Design developed the Porsche Design P'9983 phone based on the BlackBerry Q10 with 64GB of on board internal memory.


The Porsche Design Studios have also worked within the transport industry to design projects such as the MX3000 three-car electric multiple units built exclusively for the Oslo Metro by Siemens in Vienna, Austria and are a redesigned and updated modification of trains used on the Vienna U-Bahn. The Singapore Airport Metro also uses trains designed by Porsche Design Studios.


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