The 1990s, also known as "the Nineteen Nineties" or abbreviated as "the Nineties" or "the '90s", was the decade that began on January 1, 1990, and ended on December 31, 1999. It was the tenth and final decade of the 20th century and the last full decade of the 2nd millennium.
The '90s is often considered the true dawn of the Information Age. Though info-age technologies predate the 1980s, it was not until the late 1980s and the 1990s that they became widely used by the general public. A combination of factors, including the mass mobilization of capital markets through neoliberalism, the beginning of the widespread proliferation of new media such as the Internet, and the dissolution of the Soviet Union led to a realignment and reconsolidation of economic and political power across the world, and within countries.
The 1990s is often considered the end of Modernity and the dawn of the Postmodern age, even though the first traces of postmodernity takes place as far back as the 1940s, however, some contemporary theory has proposed that the 1990s actually marked the end of this era, having peaked during the 1980s. The economies and living standards of some countries such as South Korea and Ireland improved to such an extent that they were considered First World nations by the decade's end.
Tickle Me Elmo is a children's toy from Tyco Preschool, a division of Tyco Toys, based on the character Elmo from the children's television show, Sesame Street. When squeezed, Elmo would chortle. When squeezed three times in a row, Elmo would begin to shake and laugh hysterically.
The toy was introduced in the United States in 1996, quickly becoming a fad. Some parents literally fought other parents in stores to purchase one for Christmas. The dolls' short supply due to the unexpected demand lead stores to increase their price drastically. Newspaper classifieds sold the plush toy for hundreds of U.S. dollars. People reported that the toy, originally sold at US $28.99, fetched as much as $1500.